What’s the difference between a computer and a tablet with an external keyboard? Is an in-store kiosk a mobile experience? When does a phone become a remote control? Mike Osswald leads Summit participants in an interactive session to demonstrate the vast variety in how consumers are using our devices today. www.hansoninc.com/summit

1. LISTEN
CONTINUOUSLY
THE CONNECTED
CONSUMER

2. LESLIE MOHN
DIRECTOR OF USER EXPERIENCE
ARCHITECTURE
CHRIS KUJAWSKI
CONNECTION
STRATEGIST

3. THE CONNECTED CONSUMER
•
Tablets and phones are outpacing traditional computers
•
Sales of computers are trending downward
•
People own multiple devices
60%+ of Americans own
a smartphone
26% of Americans own all three

4. EVERYTHING MUST WORK TOGETHER
Experiential
Local/Retail
Public Relations
Product/Service
Development
Print
Customers
Out of Home
Online Channels
Social Engagement
Customer Service
Market
Research
Television
Web Sites
eCommerce

5. COMPUTER, PHONE, TABLET?

8. second screen
participation TV

9. WHAT ISN’T A COMPUTER?

10. MOBILE, NOT MOBILE?

13. up to 80% of employees use their own devices for work
only about 50% of companies condone this

15. 95% of tablet shoppers and 72% of smartphone shoppers
who make a purchase online have done so from home
80% of tablet shoppers shop at home
87% of TV watchers are online at the same time

19. WHAT ISN’T MOBILE?

20. WHERE ISN’T MOBILE?

21. HARDWARE > SOFTWARE > EVERYWHERE
PERVASIVE COMPUTING

22. See more at
HANSONINC.COM/SUMMIT