1. Hannah Rudman
Thursday, 9 July 2009

2. Background to AmbITion
• Arts Magnet research
proved arts
organisations had a
low technology base,
lack of digital business
knowledge and skills, a
poor understanding of
digital opportunities
• Sector needed holistic
digital development:
• Artistic
• Organisational
• Business
Thursday, 9 July 2009

3. Every business is digital
Every business is now a digital
business
– Information is everywhere,
and readily accessible
– our customers are online
– we can’t control the message
Thursday, 9 July 2009

4. Every business is digital
“Company boards don’t recognise
what IT is or what it does anymore.
It used to be a thing that you used
to increase productivity or
automate processes, but that’s
been done. Even CIO’s, who
thoroughly understand enterprise
IT, have been left behind by social
IT - which they can’t control.
Today’s technology is about Every business is now a digital
communities.” business
– Steve Prentice, Gartner – Information is everywhere,
(IT Consultancy) and readily accessible
– our customers are online
– we can’t control the message
Thursday, 9 July 2009

5. Thursday, 9 July 2009

6. We asked ACE for support
• Thrive! was about
organisations being
sustainable and
resilient into 21st C -
AmbITion was born
• AmbITion project...
• End of AmbITion
project, Digital Britain
report Digital Media IP
Fund & 4iP Scotland:
all provide a platform
to talk about digital
development
Thursday, 9 July 2009

7. Thursday, 9 July 2009

8. Thursday, 9 July 2009

9. The AmbITion approach
• Risk assessment
• Audit
• Diagnostic
• Develop a formal Business Case
• Managed implementation
• Continuous reflection
Thursday, 9 July 2009

10. Why does the AmbITion approach work?
• It’s not just about the technology!
• It’s not just about the enlightened individual
• Audit & Diagnostic is “cross-departmental”
• Business cases embeds thinking and learning
• Implementation is owned by the organisation
• It’s scaleable
• it changes organisations
Thursday, 9 July 2009

11. Show me the money?
• = £AmbITion consultancy +
• = £0, open source/free apps
• = redirected own funds
• = redirected, or chose to use G4tA funds
• = AmbITion funds, on strength of biz case
Thursday, 9 July 2009

12. What digital developments?
• CRM, CMS driven websites, database
integration, intranets, wifi, remote working,
connectivity, ticketing, back-up
• Productivity tools
• Broadening digital channels and networks
• HD Digital content capturing / recording kit
• Upgrading networks
• Content
Thursday, 9 July 2009

13. Thursday, 9 July 2009

14. Ludus Dance’s 3 uses of film
Thursday, 9 July 2009

15. Ludus Dance’s 3 uses of film
1. Explaining their Products
Thursday, 9 July 2009

16. Ludus Dance’s 3 uses of film
1. Explaining their Products
2. Explaining the Process
Thursday, 9 July 2009

17. Ludus Dance’s 3 uses of film
1. Explaining their Products
2. Explaining the Process
3. Engaging with their audiences
Thursday, 9 July 2009

18. E.g. Explaining Ludus Dance’s Products
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27. Royal Liverpool Philharmonic’s key social media tools
Thursday, 9 July 2009

28. new opportunity: organisational /
operational efficiencies
Thursday, 9 July 2009

29. new opportunity: monetise/fundraise differently
Thursday, 9 July 2009

30. new opportunity: monetise/fundraise differently
Thursday, 9 July 2009

31. AmbITion Scotland
Assets from AmbITion (England)
getambition.com
getambition.ning.com
getambition.wordpress.com
Graphics & design
All existing content
All content still to be published/commissioned
Content partnerships
Relationships
Event formats
Thursday, 9 July 2009