1. AmbITion London, 16.07.09
Wednesday, 22 July 2009

2. Wednesday, 22 July 2009

3. Concepts of play - as a way of being,
a design theme, and a means to
creativity - are essential to
understanding how culture will
develop in the 21st century
Wednesday, 22 July 2009

4. What We Do.
Artists & Art Practice Games & Game Design
Punchdrunk
Bill Viola
ND
Blast Theory ‘S LA PS3
AN
Janet Cardiff -M World of Warcraft
NO
ARG Facebook
Geocaching
People & Public Space Technology
Wednesday, 22 July 2009

5. What We Do.
Artists & Art Practice Games & Game Design
Punchdrunk
Bill Viola
ND
Blast Theory ‘S LA PS3
AN
Janet Cardiff -M World of Warcraft
NO
ARG Facebook
Geocaching
People & Public Space Technology
Wednesday, 22 July 2009

6. The Festival.
Wednesday, 22 July 2009

7. Wednesday, 22 July 2009

8. Wednesday, 22 July 2009

9. The Festival.
UK’s largest festival of pervasive
games and experiences.
Wednesday, 22 July 2009

10. The Festival.
UK’s largest festival of pervasive
games and experiences.
“…combines all my favourite things about games – play, interactivity,
performance, cleverness, technology, participation”
“Enormously healthy, recreational, emotional, human gaming'
- Rock, Paper, Shotgun
“… If you are a fan of live, social gaming, there is NOWHERE in the world
better to be than in London during the annual Hide and Seek Festival.”
- Jane McGonigal
Wednesday, 22 July 2009

11. The Sandpit.
Wednesday, 22 July 2009

12. The Sandpit.
UK’s fastest growing network for
pervasive games and players.
Wednesday, 22 July 2009

13. The Sandpit.
UK’s fastest growing network for
pervasive games and players.
Wednesday, 22 July 2009

14. Wednesday, 22 July 2009

15. Case Studies.
Wednesday, 22 July 2009

16. Case Study.
LAST WILL
powered by HP LABS
“... Mindblowing”
“An exciting hybrid of art
and hi-tech entertainment”
Wednesday, 22 July 2009

17. Last Will
Wednesday, 22 July 2009

18. Last Will
Wednesday, 22 July 2009

19. Wednesday, 22 July 2009

20. Case Study.
#playmakers
in partnership with NESTA
Alex Fleetwood & Holly Gramazio are collaborating to create a new
pervasive game.
Filmmaker Ivo Gormley documenting the process.
The entire creative development will be hosted online at playmakers.org.uk.
with multiple opportunities for players to become creatively involved in the
process.
Wednesday, 22 July 2009

21. Creative / Cultural / Entrepreneurial
Wednesday, 22 July 2009

22. Working with You.
Consultancy & Idea Generation
Wondering where your audience went? We can advise on live experience, event and game design. Need to bring
them back? We can help you generate ideas and plans for cost-effective, achievable, multi-platform projects.
Bespoke Productions
We create exceptional white label experiences for brands, broadcasters and the cultural sector, linking live play,
online broadcast and shareable content.
Access to our Network
London is a thriving network of designers, technologists and makers. We play with all of them. This makes us a
T-shaped organisation - we have a deep understanding of play, and a range of partnerships with other
specialists. Let us put the perfect team together for you.
Wednesday, 22 July 2009

23. Value in the Network.
Events Content
Artists
and pit
Th e Sudience)
(the a
Wednesday, 22 July 2009

24. Why Play?
The critical term when analysing the impact
of games is not ‘fun’ but ‘engagement’
Henry Jenkins, Professor of Comparative Media Studies, MIT
Wikipedia = 100 million hours of thought
US watches 200 billion hours of TV each year
That’s 2,000 Wikipedia projects of cognitive surplus
Clay Shirky, ‘Gin, Television and Social Surplus’
Wednesday, 22 July 2009

25. Alex Fleetwood
Director
Hide&Seek
www.hideandseekfest.co.uk
twitter: ammonite
www.playmakers.org.uk
twitter: #playmakers
Wednesday, 22 July 2009