The document discusses creating a cost of attendance calculator using data modeling to help potential students and parents make enrollment decisions at a university. It outlines models for cost of attendance, student data, and financial awards that would be connected to calculate the price after subtracting student awards from costs. Rapid prototyping of the data model revealed opportunities to collect more student data and visualize awards eligibility. The calculator is one part of an overall recruitment strategy to also convince students the value of enrollment is worth the net cost.