4. Linda M. Watson, MBA
Web Technology Manager
Cascade Training and all other web based training
Cascade Admin : Setting up users/sites and tweaking of code
Google Analytics (maintain the accounts, webmaster tools,
reports, html tracking codes)
Adjunct (web classes, Photoshop, etc.)
5. Smart Marketing Using Big Data
Data Driven Marketing
• Data
• More Data
• And even More Data
Data Smart Marketing
• Data
• Industry Knowledge
• Content
• Best practices of data
analysis
6. The State of the Site
SEO Concerns
/rollins.edu/cdc Bad URL’s
Bad Picture Names
Multiple H1 tags
H1
H1
Missing Meta Data
Questionable Alt tags
High page Bounce rates/Poor Content
Site Search Results / Page Not Found
11. Best Page SEO Practices
H1 tag
Meta description tag
Page Title
Meta Keyword tag
12. Anatomy of a Page
UL
H1
H2
Department Folder
Display Name
Page Heading in
wysiwyg
Page Description
13. New Automated Page Title
<title>Faculty</title>
Automated Page Titles
Olin Library | =
Department Folder Title
Archives | =
Sub-Folder Title
using-the-collections
Using the Collections | =
Page Heading (H1)
Rollins College | Winter Park, FL = Added in Format
21. An example would be <img src="rollins-college-child-development-
center-painting.jpg"
alt=" rollins college child development center painting "
/>.
Alt Text
25. In Conclusion
• Search engines can't see and understand a
web page the same way a human does.
• SEO helps the engines figure out what each
page is about, and how it may be useful for
users.
28. We Are Committed To:
Academic excellence
A tradition of innovation
Applied liberal arts
Lifelong learning
International experiences
Notas do Editor
I keep a eye on page load times and image size is always a concern as we head toward more visual sites and responsive sites. If you can decrease the size of the image files on your webpage and increase pageload speed, less people who visit your site will click away especially on mobile devices.
We discourage Web editors from uploading their own photo’s which does put an extra burden on me to resize them and upload them.
Another opportunity for keyword padding
Use relevant keywords for image file names,
keep the file name to five words or less,
and use a hyphen (-) between words without spaces.
relevance at all to the content