MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.

MY FRIEND BRAND
BUILDING DYNAMIC BRANDS
FOR THE DIGITAL AGE.
A branding workshop enabling students and participants to
understand branding fundamentals and to build a dynamic brand
for the digital age.
Created by The Main, a strategy consulting firm for digital
marketing based in Hamburg, Germany.

THE MAIN
Hannes Ley
‣ Kaospilot
‣ Ex-Planner / Creative Strategist
‣ Communications & Digital Strategist
‣ Workshop Designer & Moderator
‣ Change Maker
‣ Corporate Consultant
‣ Founder & Executive Partner of THE MAIN
‣ Speaker & Facilitator at Hyper Island, Good
School, Kaospilots
HANNES LEY

THE MAIN
Valeria
‣ 26 years old
‣ Digital Strategist
‣ Works for The Main since 2012
‣ Before: Media & communication studies &
various internships
‣ Tasks at The Main:
‣ Integrated & digital communication strategies –
e.g. smart, VWN, Bosch
‣ Workshops & presentations – e.g. digital
business modelling, digital communications
planning, social media
VALERIA KULIGK

THE MAIN
OUR WORKSHOP FOCUS:
1.WHAT IS A BRAND?
2.HOW DO YOU BUILD BRANDS?
3.HOW DO YOU PLAN BRAND COMMUNICATION?

THE MAIN
AFTER THIS WORKSHOP, YOU WILL KNOW...
1.WHAT A DYNAMIC BRAND IS,
2.HOW TO BUILD A DYNAMIC BRAND
3.AND HOW TO COMMUNICATE IT.

THE MAIN
Agenda Day 1
9:40 Keynote: What is a brand?
10:10 Exercise: Exploring Brands
10:55 15 Min. Break
11:10
Keynote: Building dynamic brands for
the digital age.
12:00 60 Min. Lunch Break
13:00 Exercises: Product Idea
13:55 Exercise: Target Group
14:30 Exercise: Brand Modelling
15:15 Short Break (10 Mins)
16:10
Exercise: Brand Positioning & Brand
Identity

THE MAIN
http://pinterest.com/myfriendbrand/

THE MAIN
Participate to profit

Red bull stratos: more than 50 Million total views on youtube
only

„Products are made in
the factory, but
brands are created in
the mind.“ (Walter Landor)

THE MAIN
BRAND MESSAGE /
CLAIM
What does brand X promise?
BRAND PERSONALITY
What characteristic traits does Brand
X bear?
In which way is brand X talking to me –
and to all other touchpoints?
BRAND NAME & IMAGE
What is the name of the
brand?
What does brand X look like?
BRAND PERFORMANCE
What does Brand X do for
me?
Can brand X keep the
promises that it makes?

THE MAIN
CUSTOME
R /
MARKET
BRAND
COMPANY
COMMERCE
&
SUPPLIER
Politics/Lobby
Media / The Public / Opinion
Leader
FinanceSector
Source copy: Linxweiler R., Siegle, A., Marke und
Markenführung, aus: Theobald, E., Haisch, Ph. T. (2011),
Brand Evolution, p. 57
forces influencing a brand

THE MAIN
KAOSPILOTS – My friend Brand
EXERCISE #1: EXPLORING BRANDS – 20 MIN.
____________________
____________________
______
____________________
____________________
______
____________________
____________________
____________________
____________________
____________
WHY DID YOU CHOOSE THIS BRAND?
WHAT
MAKES IT SPECIAL COMPARED TO
OTHERS?
____________________
____________________
____
____________________
____________________
____
____________________
____________________
____
____________________
____________________
____
____________________
____________________
____
____________________
____________________
WHO DOES THE BRAND ADDRESS?
1. ______________________
2. ______________________
3. ______________________
FIND 3 ADJECTIVES THAT
DESCRIBE THE BRAND.
____________________
____________________
____
____________________
____________________
____
____________________
____________________
____
____________________
____________________
____
____________________
____________________
____
____________________
____________________
HOW DOES THE BRAND MEET THE
DEMANDS OF TODAY‘S WORLD?
BRAND NAME: BRAND
2 4 5
3
1

BUCKLE UP! CHANGES ARE HAPPENING FAST.

„Change will never be as slow as it is today.“

more than 6.000 commercial messages a person gets confronted with
daily

more than 12.000 out-of-home advertising panels in Berlin create over
18 Mill Ad contacts

Digital media boosts complexity additionally

use of mobile devices has doubled last year (41% of all
onliners).

an average domestic home contains about 5.3 web-enabled
devices

90% of our daily media consumption is screen-related

customers are influenced by an army of sources

the crux: limited space of reception

and: customers choose what they want to receive

THE MAIN 49
implications for a Brand

know your customers. understand their world.

Stay in touch with them.
let them speak!

THE MAIN
stay flexible & Responsive

THE MAIN
become your customer‘s friend & lovebrand

THE MAIN
The Value exchange mediator
AGENCIES WILL BECOME MEDIATORS BETWEEN A
BRAND AND CONSUMERS.
“A firm that blends strategy,
creative, technology, media,
and data offerings to connect
brands and their audiences in
ways that balance satisfying
customer needs against
achieving business goals.”
BRAND CUSTOMER

THE MAIN
Value exchange
11
22
33
44
55
The business objectives
The value for
the people
The value
for the brand
The solution
The success metrics
66
The category landscape

digital business. nike is pushing ist digitalization on all levels.

nike digital sports. 200 masterminds, designer, engineers and
marketeers develop new digital services.

eye to eye with the consumer. with social media inhouse.

THE MAIN
less classic, more digital communication. and even more
conversion.
$800 Millionen
600
400
200
0
NEUE MEDIEN
DIRECT MARKETING,
INTERNET PAID SEARCH, SOCIAL MEDIA ...
KLASSISCHE MEDIEN TV, PRINT, RADIO ...
2000 2005 2010
2011
$113
2010
$771
15
10
5
0
$20 Milliarden
NIKE UMSATZ + GEWINN
2001 2005 ´11
UMSATZ:
$20.9
NETTOGEWINN:
$2.1
NIKE U.S. WERBESPENDINGS

THE MAIN
nike is A Master brain in forecasting trends
QUANTIFIED SELF
WEARABLE DEVICES
2006 2010 2013

THE MAIN
the fuelband is part of nike‘s continuous
enhancements.
Magneto sunglasses NIKE+ Website NIKE+ iPod Sport Kit
NIKE+ Sportband Fitbit Classic Jawbone UP

THE MAIN
Magneto
Sonnenbrill
e
NIKE+ Website
& iPod Sport
Kit
NIKE
DIGITAL
SPORT
NIKE+
Fuelban
d
1994 2006
20102008
2012
NIKE+
Sportband
NIKE WEARABLE devices.

there‘s an app for this...
a global community with more than 18 Mill. members

THE MAIN
„We‘ve now created an entire [Digital] ecosystem of services that
complement the product.“ (Stefan olander, vice president nike digital sport)

THE MAIN
our trainee julian Sees it this way:

THE MAIN
with the fuelband nike isn‘t focussing on generating more conversion,
but to build up a sustainable relationship to their customers.

THE MAIN
• XBOX GAME (2012)
• WORKOUT TRAINING
• ACTIVITY TRACKING
• NIKE+ INTEGRATION
• SENSOR & APP (2012)
• BASKETBALL TRAINING
• PERFORMANCE TRACKING
• MOBILE APP (2012)
• WORKOUT TRAINING
• PERFORMANCE TRACKING
and the idea is growing.

THE MAIN
EXERCISE: FINDING A PRODUCT IDEA – 40 MIN.
_________________
_________________
____
_________________
_________________
____
_________________
_________________
_____________________
_________________
____
_________________
_________________
____
_________________
__
♯__________ __________♯
TWEET & HASHTAGS4
PRODUCT RANGE1
INFLUENCING TRENDS
_____________
_
PRODUCT RANGE
CULTURAL
TRENDS
___________
TECHNOLOGICA
L TRENDS
CONSUMER
TRENDS
___________
KEY INSIGHT3
2

THE MAIN
positioning matrix
expensivelow price
full service
specialized

THE MAIN
Chanel
Classic
Elitist
Abundant
Arranged
Soft
Modernity
Prestige
Understatement
Eccentricity
Sensuality
Vanguard
Common
Discreet
Natural
Sovereign

THE MAIN
Bulgari
Classic
Elitist
Abundant
Arranged
Soft
Vanguard
Common
Discreet
Natural
Sovereign
Modernity
Prestige
Understatement
Eccentricity
Sensuality

THE MAIN
positioning statement.
Written description of the objectives of a positioning strategy.
It states how the firm defines its business or how a brand
distinguishes itself, how the customers will benefit from its
features, and how these benefits or aspects will be
communicated to the indended audience.
WHO DOES WHAT FOR WHOM?
Business Dictionary (2014). http://www.businessdictionary.com/definition/positioning-statement.html (10.3.2014)

THE MAIN
EXERCISE: BRAND POSITIONING – 30 MIN.
____________________
____________________
____
____________________
____________________
____________________
______
POSITIONING STATEMENT2
BRAND POSITIONING1
_________________
_________________
___________________
_________________

THE MAIN
Matrix chart: Sinus Milieus

THE MAIN
target group Segmentation
Aspirational
Mass-Market
Rising Middle
Class
New Money Old Money Beyond Money
• Annual income
starting from
55.000 € in
developed markets
/ 18.000 € in
growing markets
• City Slicker,
common job &
background
• 400 Euro per year
for luxury goods
• Anual income
<110.000 € in
developed markets
/ <35.000 in
growing markets
• background:
middle-class
• well-paid jobs
• Own capital of
minimum 1 Mill $
• Prosperity
predominantly
from own earnings,
investments & job
• Own capital of
minimum 1 Mill $
• Millionair‘s heritage
in at least second
generation
• Partly aristocratic
• Consumption of
luxury goods
because of their
value & lifestyle
• Similar to „Old
Money“
• Not interested in
status symbols
• discreet luxury as
a symbol for being
elitist,
consumption only
for fun / interest
VISUAL VISUAL VISUAL
Stephanie Gräfin
von Pfuel,
Ambassador aid
agency,
Married, 6 children
Julia Kaufmann
42 years old
Judge
In a relationship, 1
child
Penelope
Winterhager 47 years
old
Director Adv. Agency
In a relationship, 1
child
Julia Jäkel,
43 years old,
Managing Director of
publishing house
Married, 2 children
Katrin Radmacher,
Owner of a boutique
Divorced, 2 children

THE MAIN
Moodboard: Middle-Class

THE MAIN
Moodboard: hip & Intellectual

THE MAIN
EXERCISE: DEFINING THE TARGET GROUP – 30 MIN.
WORK:
EDUCATION:
INCOME:
STATUS:
LIVES IN:
FOLLOWED BY PEOPLE.
_______________________________________________________________________
___
TITLE
PICTURE
TEXT
TITLE
PICTURE
TEXT
___
___

THE MAIN
Values, Beliefs &
Personality
reasons to
believe
Essence / Brand
idea
benefits
Discriminator /
USP
(Consumer) INsight
competitive
environment
target
root strengths

THE MAIN
DISCRIMINATOR / USP:
Single most compelling reason the consumer chooses a
brand. One brief sentence what gives the brand its
competitive edge.
“Only brand X has …”
BENEFITS:
(Functional & emotional) benefits that help
consumers solve their problems or improves a
situation – the reasons to buy.
Functional benefits: based on a product attribute
that provides functional utility to the customer.
Emotional benefits: give positive feeling, add
richness and depth to the experience of using
brand X
REASONS
TO BELIEVE:
The proof that the brand delivers the benefits
that it promises and that the benefits are true
and credible. Arguments why brand / product
X is the best option for the target group.
“I buy brand X because …”
VALUES, BELIEFS & PERSONALITY:
The brand values – what the brand stands for and
believes in and / or its personality.
TARGET:
Describes the chooser of the brand / the person for which
the brand is always the first choice. Chooser should be
defined in terms of attitudes, behaviour and values as well
as socio-economics.
COMPETITIVE
ENVIRONMENT:
The market & alternative choices as seen by the
consumer and the relative brand offers in the market.
The choices available to the consumer with which brand
X competes.
(CONSUMER) INSIGHT:
That element of all you know about the target consumer and their needs.
Latent needs, purchase motives.
ROOT STRENGTHS:
The basic / original attributes and values / benefits that the brand is build on and known for.
ESSENCE /
BRAND IDEA:
The destillation of the brand’s
genetic code into one clear
thought

THE MAIN
Values & Personality:
-honesty
-purity
-feminity
-optimism
-innder confidence
Benefits:
-won‘t dry my skin like soap
can
-makes my skin soft and
smooth
-helps me feel more feminie
Insight:
„Soap leaves skin feeling dry and tight“
Reasons to believe:
-contains ¼ of moisturizing
cream
-recommended by doctors /
dermatologists
-indicts other products with
clinical proof
-- ensorsed by users
Discriminator / USP:
„Dove won‘t dry my skin like
soap can, because it
contains of ¼ moisturizing
cream“
Essence:
Restoring
feminity
Target:
Women (35 – 50) who begin to feel the effects of
dry skin and therefore want to care for their skin;
women who want to look and feel their personal
best
Competitive Environment:
-dove bridges soaps & skincare
-competes directly with premium soaps such as
Lux, Pears, Camay
Root Strengths

THE MAIN
EXERCISE: BRAND WHEEL – 30 MIN.
BRAND ESSENCE IN
1 SENTENCE
____________
____________
__
____________
____________
__
BENEFITS
PERSONALITYREPUTATION
DISCRIMINATOR / USP
What rational & psycho-social
benefits does the brand offer?
What personality traits &
values does the brand have?
Why do customers buy &
believe in the brand?
What makes the brand unique?
1
23
4
5

THE MAIN
LOGO
Visual Identity
branding
colours
layout
typography
use
of
space
imagery
BRAND IDENTITY.

THE MAIN
ADVERTISING: STORYTELLING.

THE MAIN
ADVERTISING: smart OFFROAD.

THE MAINTHE MAIN
EXERCISE #6: BRAND IDENTITY – 30 MIN.
INSTRUCTIONS
1. Tomorrow morning you will present your brand to the group. The objective is to present your brand in
an original & engaging way. How & what you present is completely up to you
2. Here are some factors to consider:
• What does your brand look like? Think about logo, color code, overall corporate identity etc.
• What does your brand say? Think about a claim, it’s own story, etc.
• How does your brand communicate? Think about tonality, voice, etc.
• How does your brand interact with consumers? Does it throw a party, does it have it’s own online
community, does it offer an additional service, etc.
• How would a mood board for your brand look like?
• How would an example packaging look like?
• How would an example TV / print / radio / banner-ad for your brand look like?
1. Also take a look at the Pinterest toolbox “Brand Identity” for more inspiration. Link:
pinterest.com/myfriendbrand/brand-identity
1. Have fun!

THE MAIN
Agenda Day 2
9:00 Group Presentations: Your Brand
9:30 Keynote: Communications Planning
10:15 Exercise: Consumer Pathway
11:10 15 Min. Break
11:25 Exercise: Key Channels & Activities
12:10 Group Presentations: Your Communications Plan
12:40 Final Wrap Up: Checklist & Feedback Session
13:00 Lunch Break
14:00 Individual Coaching (Open End)

THE MAIN 110
Communications planning

THE MAIN
*Brand Media Strategy – Integrated Communications Planning In The Digital Era | Antony Young
‣ A theoretic model that helps us understand a
consumer‘s buying process. It helps us analyze &
plan a brand‘s communication within a marketing
strategy.
‣ The evolution:
‣ The AIDA MODEL – developed by Elmo Lewis
in 1898.
‣ The MARKETING FUNNEL respects the
issue of consumers searching for information
before purchase.
‣ The NEW MARKETING FUNNEL considers
the feedback loop created by social technologies.
‣ The CONSUMER PATHWAY integrates the
emotional aspects of consumer engagement.
THE CONSUMER PATHWAY

THE MAIN
the Consumer pathway.
AWARENESS
The consumer
notices the
brand/product
for the 1st time.

THE MAIN
INVOLVEMENT
The consumer
feels emotionally
engaged to the
brand / product.
AWARENESS
The consumer
notices the
brand/product
for the 1st time.

THE MAIN
INVOLVEMENT
CONSIDERATIO
N
The consumer
feels emotionally
engaged to the
brand / product.
The consumer
looks for
information
about the
brand/product.
AWARENESS
The consumer
notices the
brand/product
for the 1st time.

THE MAIN
INVOLVEMENT
CONSIDERATIO
N
PURCHASE
The consumer
feels emotionally
engaged to the
brand / product.
The consumer
purchases the
brand / product.
The consumer
looks for
information
about the
brand/product.
AWARENESS
The consumer
notices the
brand/product
for the 1st time.

THE MAIN
INVOLVEMENT
CONSIDERATIO
N
PURCHASE CONSUMPTION
The consumer
feels emotionally
engaged to the
brand / product.
The consumer
purchases the
brand / product.
The consumer
uses / consumes
the brand /
product.
The consumer
looks for
information
about the
brand/product.
AWARENESS
The consumer
notices the
brand/product
for the 1st time.

THE MAIN
INVOLVEMENT
CONSIDERATIO
N
PURCHASE CONSUMPTION LOYALTY
The consumer
feels emotionally
engaged to the
brand / product.
The consumer
purchases the
brand / product.
The consumer
uses / consumes
the brand /
product.
The consumer
looks for
information
about the
brand/product.
The consumer
stays loyal to the
brand / product.
AWARENESS
The consumer
notices the
brand/product
for the 1st time.

THE MAIN
INVOLVEMENT
CONSIDERATIO
N
PURCHASE CONSUMPTION LOYALTY ADVOCACY
The consumer
feels emotionally
engaged to the
brand / product.
The consumer
purchases the
brand / product.
The consumer
uses / consumes
the brand /
product.
The consumer
recommends the
brand / product to
others
The consumer
looks for
information
about the
brand/product.
The consumer
stays loyal to the
brand / product.
AWARENESS
The consumer
notices the
brand/product
for the 1st time.

THE MAIN
INVOLVEMENT
CONSIDERATIO
N
The consumer
feels emotionally
engaged to the
brand / product.
The consumer
purchases the
brand / product.
The consumer
uses / consumes
the brand /
product.
The consumer
recommends the
brand / product to
others
The consumer
looks for
information
about the
brand/product.
The consumer
stays loyal to the
brand / product.
AWARENESS
The consumer
notices the
brand/product
for the 1st time.
LOYALTY LOOP

THE MAIN
AWARENESS INVOLVEMENT
CONSIDERATIO
N
ADVOCACY & INVOLVEMENT LOOP
LOYALTY LOOP
It‘s a linear model, a mental crutch. And it works non-linear in many cases.
The consumer
feels emotionally
engaged to the
brand / product.
The consumer
purchases the
brand / product.
The consumer
uses / consumes
the brand /
product.
The consumer
recommends the
brand / product to
others
The consumer
looks for
information
about the
brand/product.
The consumer
notices the
brand/product
for the 1st time.
The consumer
stays loyal to the
brand / product.

THE MAIN
BRANDS HAVE DIFFERENT OBJECTIVES.
CONSIDERATIO
N
ADVOCACY & INVOLVEMENT LOOP
LOYALTY LOOP
Create / increase
emotional
engagement.
Offer consumers
the best deal.
Offer the best
product
experience.
Create occasions to
drive recommen-
dations.
Offer relevant
information &
consult
consumers.
Raise / increase
awareness &
reach.
Bond customers
& activate
repurchase.

THE MAIN
DIFFERENT OBJECTIVES REQUIRE
MARKETING MEASURES.
CONSIDERATIO
N
‣ TV spots
‣ Video
Advertising
‣ Branded
Entertainment
‣ Gamification
‣ Creative social
media
campaigns
‣ Social Shopping
‣ Mobile
Payment
‣ Couponing
‣ Shopping
Experience
‣ Multichannel
Retail
‣ Apps
‣ Realtime
Customer
Service
‣ Social
Customer
Service
‣ Mobile Services
‣ Video Tutorials
‣ Other Services
‣ Social Plug Ins
‣ Recommendatio
n Marketing
‣ WoM
‣ Online PR
‣ SEM -Keyword
Advertising
‣ SEO
‣ Product
Reviews
‣ Brand / Content
Websites
‣ Blogger
Relations
‣ Price
Comparison
‣ TV & radio
spots
‣ Print Ads
‣ Display Ads
‣ Video
Advertising
‣ Online PR /
Advertorials
‣ Community
Building
‣ Loyalty
Programs /
Clubs
‣ Bonuses
‣ Retargeting

THE MAIN
WE SEE A DISRUPTION IN THE AD INDUSTRY
CONSIDERATIO
N
95% of Marketing Budget invested.
We are experiencing a dramatic budget shift.
FULL SERVICE & CREATIVE AGENCIES
SOCIAL MEDIA AGENCIES
PR AGENCIES
MEDIA AGENCIES
SOCIAL MEDIA AGENCIES
SEM & ECOMMERCE AGENCIES
PR AGENCIES
CUSTOMER SERVICE AGENCIES
DIRECT TO CONSUMER / INHOUSE MARKETING

THE MAIN 127
BRANDING Vs. PERFORMANCE

THE MAIN
TWO MARKETING DISCIPLINES
BRANDING
Websites / Landingpages
Online PR
Display Advertising (Image)
Campaigns (Video Content)
Branded Entertainment
(Advergames, Soaps, Video
Channels)
PERFORMAN
CE
SEM / SEO
E-Commerce
Display & Affiliate Marketing
(Conversion)
Newsletter Marketing
Tracking
Wikipedia (2014), Performance Marketing, http://de.wikipedia.org/wiki/Performance-
Marketing
MeasurableDifficult to measure

THE MAIN
NOW BOTH DISCIPLINES ARE IDEALLY
INTEGRATED
CONSIDERATIO
N
BRANDING
IMAGE & PUBLICITY
PERFORMANCE
MEASUREABLE REACTIONS OR TRANSACTIONS

THE MAIN 130
BRANDING EXAMPLES

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BRANDED YOUTUBE CHANNEL: Go Pro.

THE MAIN
creative campaign: Edding Wall of fame.

THE MAIN 134
Performance EXAMPLES

THE MAIN
SEARCH ENGINE MARKETING
Paid keyword ads
Successful SEM-Campaigns are optimized by analyzing users’ search behavior & the
performance of individual keywords.

THE MAIN
SEARCH ENGINE OPTIMIZATION.
SEO-optimized content can generate a high number of organic search results
& lead to a high visibility.
Number of organic search results

THE MAIN
native advertising: Toyota Hybrid.

THE MAIN
AWARENESS
The consumer notices
the brand / product
for the 1st
time.
INVOLVEMEN
T
The consumer feels
emotionally engaged
to the brand / product.
CONSIDERATIO
N
The consumer looks for
information about the
brand / product &
defines a relevant set.
PURCHASE
The consumer buys the
brand / product.
CONSUMPTION
The consumer uses /
consumes the brand /
product.
LOYALTY
The consumer stays loyal
to the brand / product.
ADVOCACY
The consumer
recommends the brand /
product to others
2 43 65 71
EXERCISE : CONSUMER PATHWAY– 30 MIN.
THE MAIN
CHANNELS CHANNELS CHANNELS CHANNELS CHANNELS CHANNELS CHANNELS

THE MAIN
AWARENESS
Objective:
Raise / increase
awareness & reach.
INVOLVEMEN
T
Obje<<<<<ctive:
Create / increase
emotional
engagement
CONSIDERATIO
N
Objective:
Offer relevant
information & consult
consumers.
PURCHASE
Objective:
Offer best deal.
CONSUMPTION
Objective:
Offer best product
experience.
LOYALTY
Objective:
Bond customers &
activate repurchase.
ADVOCACY
Objective:
Drive recommendations.
2 43 65 71
EXERCISE: KEY COMMUNICATION MEASURES – 30 MIN.
THE MAIN
MARKETING MEASURES MARKETING MEASURES MARKETING MEASURES MARKETING MEASURES MARKETING MEASURES MARKETING MEASURES MARKETING MEASURES

THE MAIN
UNFORTUNATELY, MONEY DOESN‘T
GROW ON TREES.

THE MAIN
WHAT DID WE DO – a Checklist
✓ Definition of a brand & its’ essentials
✓ Benefits of brands
✓ Challenges & Requirements for a brand in a connected world
✓ Dynamic brands
✓ Target Group
✓ Brand Modeling
✓ Brand Identity
✓ Consumer Pathway
✓ Marketing Disciplines & Communications Planning

THE MAIN
A SHORT FEEDBACK SESSION
‣ What are your thoughts?
‣ What did you like about the workshop?
‣ What did you not like?
‣ Any suggestions for improvement?
‣ ...

THE MAIN
FEEL FREE TO CONTACT US
Hannes
‣Email: ley@themain.de
‣LinkedIn: linkedin.com/in/hannesley
Valeria
‣Email: kuligk@themain.de
‣LinkedIn: Linkedin.com/pub/valeria-kuligk/35/443/a23
‣Follow us on Pinterest: pinterest.com/themain
‣Workshop Pinboard: pinterest.com/myfriendbrand

THE MAIN GMBH
Holstentwiete 15
D-22763 Hamburg
+49 (0) 40 29 81 20 77 40
info@themain.de

MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.

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