I presented this powerpoint to Marketing graduates at the University of New South Wales. The idea was to educate them about a day in my life at Switched on Media to help them better understand the industry and the career opportunities available to them.

1. A Day in the Life of one of the fastest growing companies in Australia

2. Switched on Media – a specialist search & social agency

3. 8am: Check my RSS feed & emails on train to work

4. 9am: Arrive at work, morning hellos & chat with the team

5. 9.15am: Refining social TV ideas for a prospective client

7. Customer service

8. Recruitment

9. Public relations

10. Reputation management

11. Product development

12. Product launches

13. Humanising the brand

16. Great opportunity to work directly with the business owners and learn from them

17. Innovate and develop new products, like our mobile offering

18. Being part of an independent agency means we can make decisions and are free from bureaucracy

20. Geo-location social networking

21. - Integration of online & offline marketing

22. Social TV

23. sCommerce

24. Social integrated into every part of the business  it will be a skill, not a department

26. 2.30pm: Westfield work-in-progress meeting

27. 3.30pm: Social Media induction session for new staff They know all thebuzz-words They spend hours on it BUT… But do they know what it means for brands? Do they know how it can help clients achieve their objectives? Do they understand how it fits into the bigger marketing picture? Do they know social media best practice?

28. 4.30pm: Social Meeting – what’s new or cool & what does it mean?

29. 5pm: Catch-up on emails, check-in with clients

30. How can you work with Switched on Media? We have 6 Graduate Positions (full-time only) in SEO, paid search, social, content and mobile starting in January 2012. We’ll be accepting resumes from July 2011. Keep an eye on www.switchedonmedia.com.au for details or follow us on Twitter @switchedonmedia or @hannahlaw