Social media is a conversation using online tools. While some people are not involved in social media, many visitors are. The document then provides statistics on the popularity and usage of various social media platforms including Facebook, Twitter, Google+, Pinterest, Instagram, Flickr, Foursquare, TripAdvisor, and YouTube. These statistics show that social media has billions of users engaging every day, demonstrating the importance of using social media for businesses and organizations.

2. What is Social Media?

3. Social Media is a conversation
using online tools.

5. Just because you are not
involved in social media does not
mean your visitors are not
involved.

6. Social Media Outlets used by the
Natchez CVB
Facebook Google+
Blog
Twitter
Instagram
Pinterest
TripAdvisor Flickr
Foursquare
Hootsuite Statigram

7. •Approximately 72% of Internet users in America are on
Facebook
•Monthly active users were 1.01 billion as of September 30,
2012
•Daily active users were 584 million on average for September
2012
•On average, a user has approximately 130 Facebook friends.
•80% of US social network users prefer to connect to brands
through Facebook.

11. •The Google +1 button is used 5 billion times
every day
•As of December 2012, it has a total of 500
million registered users of whom 235 million
are active on a monthly basis.
•Google+ can help your ranking on Google

13. • There are over 465 million accounts on Twitter
• Of those accounts, 107.7 million are in the
United States
• Hootsuite has 5 million users

14. &

19. • Over 10.4 million registered users
• It is the fastest site in history to break through the
10 million unique visitor mark
• In January of last year, it was driving more referral
traffic to retailers than LinkedIn, YouTube and
Google+ combined

21. Out of 65
CVB/DMO’s present
at the 2012 Social
Media Tourism
Symposium, the Visit
Natchez Pinterest
ranked #17.
www.sparkloftmedia.com

22. By the end of
2012, there were
420 CVB/DMO’s
on Pinterest. Visit
Natchez ranked
#57 out of 420.

23. • Instagram has over 4 billion photos
• 5 million images are uploaded to Instagram every day
• If you have an Instagram, you can access Statigram
• There are over 100 million registered user on Instagram and
75 million on Flickr

27. #visitnatchez

28. #visitnatchez

31. •Over 75 million reviews and opinions
worldwide
•TripAdvisor states it is the world’s
largest social travel network with over
100 million travelers having used it.

33. •25 million users
•1 million businesses
•10.4 million monthly users

36. • 2 billion views per day
• 829,440 videos are uploaded everyday
• 24 hours of video are uploaded every minute
• It would take 1700 years to watch all of the content
on YouTube

38. Sources
Social Media Help
• http://bit.ly/UTzQxz
The Ultimate Social Media Sizing
Cheat Sheet
• http://bit.ly/VHzbPt

39. Sources
Facebook Stats & Help
• http://www.mademan.com/mm/facebook-statistics.html
• http://techcrunch.com/2012/10/23/facebook-announces-
monthly-active-users-were-at-1-01-billion-as-of-september-
30th/
• http://www.jeffbullas.com/2012/04/30/20-interesting-facts-
figures-and-statistics-revealed-by-facebook/
• http://www.squidoo.com/facebookpage
Twitter Stats
• http://www.jeffbullas.com/2012/04/23/48-significant-social-
media-facts-figures-and-statistics-plus-7-infographics/

40. Sources
Google+ Stats
• http://en.wikipedia.org/wiki/Google%2B
TripAdvisor Help
• http://resnexus.com/articles/using-tripadvisor-to-your-
advantage.html
Other Stats
• http://expandedramblings.com/index.php/resource-how-
many-people-use-the-top-social-media/