1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice

2. Problem and Solution
• Problem: health-conscious customers avoid
our burger because of the calories, fat, and
carbohydrates it contains
• Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
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3. Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g
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4. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
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5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
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0 10 20 30
Best Seller
Better Burger
27
19
Fat (g)

6. 4/29/2014 Hannah Mangan 6
Calories: 260
Fat: 5g
Carbohydrates:
45g
Our Bun
Calories: 140
Fat: 2g
Carbohydrates:
27g
Alternative
Bun