1. Know-How
is securing what works
best for you
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Asia Practice Leader for Financial Communications
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2. content 04-05 | Supporting your growth in Asia
06-07 | Emerging markets - Asia
08-09 | New era for financial communications in Asia
10-11 | Translating expertise into action
12-13 | What we do
14 | How we do what we do
15-25 | Case studies
26-27 | Partial client list
28 | MSLGROUP Financial Communications Team
29 | MSLGROUP Asia Senior Counsellors
30 | Our network offices

3. Supporting your growth in Asia
“Asia’s rise is the defining story of our time,” declared UN Secretary- Today, we have grown into right audience – can pave the way towards a successful
a network that includes acquisition, entry into a new market or investment capital to
General Ban Ki-Moon in March 2012. Likewise for MSLGROUP, Asia’s 38 owned offices and fund further expansion.
emergence has marked a significant period in our own evolution. 1,675 advisors in Beijing,
Shanghai, Guangzhou, More than ever, businesses require the support and counsel
Chengdu, Hong Kong, of financial communications advisors who they can trust to
For 23 years, MSLGROUP’s Asia team has counselled global, regional Macau, Taipei, Tokyo, understand their business and provide expert-level advice
and local clients, helping them establish, protect and expand their Seoul, Singapore, Kuala and activation – locally, regionally and worldwide.
businesses and brands across this fast-growing region. Lumpur, Sydney, Mumbai,
Delhi, Ahmedabad, Pune, As an organisation, our growth has mirrored that of the region
Bangalore, Chennai, – we have come of age with Asia, and are comfortable
Hyderabad and Kolkata. navigating its complex market places. And while MSLGROUP
An activation network of colleagues reaches an additional 125 has already emerged as the largest network in Greater China
Indian and 100 Chinese cities, while a strong affiliate partner and India, respectively, I believe the defining story of our time
04 is yet to be written. When it is, I have little doubt that our
network adds 23 additional Asian markets to our reach. As we
05
set up and grew the network, China’s GDP grew from 8.4% to financial communications practice, backed by an increasingly
9.5% in 2011; in 2010, Foreign Direct Investment into the successful and prominent group of clients, would have
ASEAN yielded two-fold growth at US$76.2 billion, regaining played an integral role.
its 2007 level at US$ 76 billion. The share of intra-ASEAN to
the total FDI inflows was 16% traceable to ASEAN efforts of I invite you to review the credentials and case studies that
integration. follow, get to know our practitioners and reach out to us to
understand how we can help support your plans in a region
Most experts note, however, that despite Asia’s meteoric rise, where we have built our own success.
the best is yet to come. One of those experts is Anoop Singh,
head of IMF’s Asia and Pacific Department, who predicted
recently that Asia’s economy could be larger than that of the
US’ and European Union’s combined by 2030. By then, the
region’s share of world GDP could swell from about 30% now
to 40%. “Twenty years from now, Asia’s economy as a whole Glenn Osaki
will, on these trends, be larger than that of the G-7 and will be President, MSLGROUP Asia
half the size of the G-20,”said Singh. “These are incredible
things taking place.”
What is significant about Asia’s economy is its increasingly
strong foundation of domestic demand. Not surprisingly,
China and India – and the region as a whole – suffered far
less during the global economic crisis than their Western
counterparts. Asia is rapidly integrating into the global
economy, and its businesses are beginning to grow and look
for new markets, regionally and beyond. All of this signals a
pivotal shift whereby Asian nations will actually begin to drive
global economic currents – not simply react to them. This
reality, no doubt, requires a new kind of multilateral approach
in which cross-border communication with a growing set of
stakeholders becomes more important than ever.
From street-side markets to some of the busiest stock
exchanges in the world, the conversations in this part of the
world are always on – and getting louder by the day. Finding a
point of differentiation - and being able to articulate it to the

4. Emerging markets - Asia
Asia is fast emerging as the bright spot of the world economy. As the
region’s output continues to amplify, Asia accounts for a substantial
portion of the world’s exports and attracts an impressive share of global
foreign direct investment (FDI).
Asia has shown tremendous potential for continued long-term growth
and is fast cementing its position in the global economy. Rapid progress
in the technological sphere, together with stronger financial and trade
linkages, have further provided an impetus for growth across the region.
06 According to a recent International Monetary Fund’s forecast, China will
07 continue to lead the world’s growth at 9% in 2012, with India following
at 7.5%. PriceWaterhouseCooper’s recently published annual CEO
Survey states that 84% of worldwide CEOs said they’ve fundamentally
changed their company strategy in the past two years to focus on
emerging markets, primarily China and India. These statistics further
substantiate the increasing importance of Asia.
Financial communications can no
longer be treated as a matter of
choice
Market dynamics are changing. As newer markets
emerge, they present vast opportunities as well as
specific demands. Financial communications help
meet these demands and further create goodwill
and value. It is an effective medium to help establish
new affiliations and strengthen existing relations.
This is where our KNOW-HOW
comes in
We are MSLGROUP Asia Financial and what we do is
secure what works best for you.

5. New era for
financial communications in Asia
Asian markets hold immense opportunities for global and regional
businesses and the emerging cross-border dialect that promises to drive
this growth is financial communications. Working at full speed across
multiple economies, where flourishing businesses increasingly rely on
the support of expert advisors, MSLGROUP Asia Financial is set to fulfil
this growing need.
Part of Publicis Groupe, the world’s third largest communications group, MSLGROUP Asia
Financial is one of the global leaders in the financial communications space with a presence
across the Americas, Europe, the Middle East & Africa and Asia-Pacific.
08
The group, comprising leading, award-winning financial communications brands such as Kekst,
09 Capital MSL, Hanmer MSL, Publicis Consultants, JKL Group and Andreoli MSL has marked its
reputation as a specialist across the world’s major financial and business markets.
In 2011 alone, MSLGROUP advised on 13 M&A deals valued at US$5.3 billion in Asia and 159
deals valued at US$142 billion globally in 2011 .
2012
Year of the This is the
Yang Water year when
Dragon we scale it
• A year of endless up
possibilities
• By creatively
• A year of great leveraging our
fortune expertise
• A year that • For you
personifies
creativity at its best

6. Translating expertise into action
MSLGROUP offers best-in-class advisory and other services to serve
major financial markets.
We have deployed our expertise to help clients manage their standing across markets, both
established and emerging. Our simple, yet effective approach helps organisations across the
region forge their reputations, augment their commercial success and develop a solid platform
that can guide them through the most complex crises, often turning situations into an
opportunity for deeper engagement.
With a significant presence across all key markets, MSLGROUP is the bridge that links the
world’s financial capitals to Asia. MSLGROUP offers financial communications advisory services
across its offices in China, Hong Kong, India, Japan, Korea, Singapore and Australia.
10
11
GENEDIGI
JKL
SAS MSL CHINA
MSL KOREA
PUBLICIS CONSULTANTS
KEKST & COMPANY
MSL JAPAN
MSL HONG KONG
HANMER MSL
MSL SINGAPORE
ANDREOLI MSL
REPUTATION
CAPITAL MSL

7. What we do
MSLGROUP Asia offers retainer services that include financial At MSLGROUP Asia, we have developed corporate
communications and reputation management aimed at listed corporate Our Capabilities communications programmes for a wide range of
financial organisations. These include corporate
and financial entities in the banking and financial services industry. This branding, employee engagement, executive speaking
includes insurance companies, banks, asset management firms as well Corporate communications and thought leadership, global reputation, real-time
monitoring, issues management and media relations.
as a host of non-banking financial corporates. In addition, MSLGROUP • Integrated programmes, including market
Asia provides clients with a focused investor relations programme engagement and influencer outreach We are a trusted M&A partner to business leaders, with
• Media relations a wealth of experience gained from advising on some
targeted at equity markets, reaching out to specific financial media and • Thought leadership programmes of the largest and most complex transactions. We also
investors across the region. • Strategic planning and sustainability issue counselling specialise in equity and debt market communications
• CSR and environmental media relations and advise clients on a broad range of fund raising
MSLGROUP also works on a host of special projects, examples of which include mergers and • Responsibility (CSR) and cause marketing initiatives.
acquisitions, fund raising (equity and debt) and restructurings. Additionally, the group focuses
12 on litigation communication that includes regulatory authority investigations, patent disputes
13 We understand our clients’ need to communicate
and high- profile corporate cases. Transaction communications regularly with investors in accordance with established
• M&A – international and domestic and transparent corporate governance practices. Our
• Divestitures / spin-offs Investor Relations services are designed to reach out
• Post-acquisition / integration programmes to leading global investors and fund managers, sell
IPO/M&A/ side/buy side analysts and financial media.
Transaction
Communication
Investor relations / disclosure
• IPOs and other listings
Investment • Quarterly and annual reporting
Insurance Banks/ • Road show presentations
Intermediaries • Financial community intelligence
• Investor targeting
Financial Private equity / hedge funds
Communications • Strategic positioning for alternative investment firms
• Media relations
& • Transaction support
Investor Economy & • Portfolio company support
Mutual Funds
Relations Policies
Special situations and crisis
communications
• Crisis communications
• Litigation communication
• Regulatory matters
Banks & Listed
• Senior executive changes
NBFCs Corporates
• Product recalls

8. From unknown brand
How we do what we do Case studies to thought leader
At MSLGROUP Asia Financial Communications we leverage our HALTER & MSL China
multi-sector capabilities to develop cutting edge, specific market driven
strategies.
Situation
Halter Financial Group, a US-based investment bank
focusing on SMEs, wanted to leverage its Financial Summit
to improve corporate awareness in China.
The first Halter Financial Summit was a two-day session,
featuring 20 speakers and 1,000 financial professionals and
senior officials. High-profile VIP guests included former US
president George W Bush and CPC Party Secretary of
Shanghai Yu.
14
15
Strategy
Work in close Employ a creative Leverage strong key Since Halter was unknown in China, and the event was not
collaboration with approach stakeholder supported by an on-going campaign, there was a risk that
in-house marketing/ relations journalists would focus on VIP attendees rather than on client
communications messaging. MSL China developed a comprehensive strategic
plan to ensure broad coverage with in-depth message
teams delivery:
• Message toolbox with supporting stories and VIP
scripts endorsing summit and Halter messages
• Warm-up activities three months in advance
• On-site speaker briefings and media request
management
Deliver tailored and Devise integrated Help clients build • Clear focus on in-depth exposure in key media
cost effective solutions thought leadership • Meeting transcripts, audio recordings and feature
campaigns in their specific stories, making Halter key messages instantly
sectors accessible to journalists
Result
Halter significantly raised brand awareness and image and
developed relationships with key media in China:
Ensure campaigns Meet clients’ Facilitate clients In addition to press release distribution, 177 journalists from
cover all aspects of specific business enhance their 91 media conducted 25 interviews and released 3 feature
communications for objectives reputation articles in 2 days
clients • This generated 356 clippings, including 157 originals
and 199 online quotes, with advertising value of CNY41
million (around US$ 6.50 million)

9. Case studies Case studies
PRINCIPAL GLOBAL FRIENDS PROVIDENT
INVESTORS INTERNATIONAL
& MSL Hong Kong & MSL Hong Kong
Situation Situation
MSL Hong Kong handles the Principal Global Investors (PGI)
retainer for the Asia-Pacific region, supporting key messaging, MSL Hong Kong handles the Friends Provident International
thought leadership and media relations for the multi-boutique (FPI) retainer. FPI is a medium-sized insurance company
global asset management company, across all of its asset offering insurance and wealth management products. It
classes, including equity, debt, currency, real estate, etc. boasts a strong UK heritage, but was relatively less known in
16 the Hong Kong and Asian markets.
17 Strategy
MSL Hong Kong provides PGI with a strategic and well-thought- Strategy
out media strategy across the Asia-Pacific region, with a specific MSL Hong Kong worked to position FPI as a thought leader in
focus on Hong Kong and Singapore, as well as one-off projects the Asian and Hong Kong Insurance industry by embarking
in other markets. MSL Hong Kong leverages on Principal Global
Investors’ internal spokespeople, including their C-level on a targeted regional and local media relations programme.
executives as well as their asset class leaders for thought MSL Hong Kong also supported corporate positioning
leadership pieces in regional, trade and local news. MSL Hong initiatives and leveraged on existing marketing reports to
Kong also maximises PGI’s existing marketing material to create high profile, thought leadership activities.
develop key messaging and market news for Asian publications
as well as helping to garner exposure for PGI’s annual CREATE
report, hand in hand with its sister agency, Capital MSL in Programme
London.
MSL Hong Kong put in place the following programmes to
help further brand FPI in a highly competitive insurance
Programme landscape:
Monthly media interviews with target media publications in • 4x quarterly investor attitudes press conferences
Hong Kong and Singapore including: around FPI’s reports
• C - level Asian/ global strategy • Leveraging senior executives’ visits
• Asset class managers • Contributing articles in local newspaper
• Fund manager strategies • CSR campaign involving local “grassroot” charities
Press release development and key messaging including:
• Senior executive appointments Result
• QFII/ QDII and China growth strategies
• Conference sponsorship news An example of the strong results MSL Hong Kong has
• Award news garnered for FPI is its work on Wave 5 of FPI’s Investor
Annual global asset management CREATE Report: Asian Attitudes Report in 2011. A total of 80 articles were published
support, key messaging and media pitching in local and regional media, online media and trade
magazines over a two-week period – more than double of any
of FPI’s previous events.
Result
MSL Hong Kong has increased PGI’s exposure to Asia’s regional
and trade publications, in particular to its intended audience of
institutional trade publications as well as leading regional
business press.

10. Case studies Crisis Communications Case studies Entering a new market
COMPANY X & MSL Hong Kong HOME CREDIT & MSL China
Situation Situation
A publicly listed strategic investment firm with shipping and energy interests operating in one As a leading international financial service provider, Home
of South East Asia's largest economies, Company X began to endure heavy press attention Credit launched China’s first fully foreign-owned consumer
around a rumoured hostile takeover by a group of investors with less than stellar reputations. finance company - Home Credit Consumer Finance
The feeding of misinformation to local and regional media was forcing Company X’s stock Company Co. Ltd.
down at an alarming rate and causing concern to shareholders, partners and creditors. The Due to certain public confusion about its business nature and
crisis spurred an investigation by the country’s securities regulator, bringing even more fee structure, Home Credit’s objective was to enhance its
unwanted attention onto the company and its senior management. At the same time, positioning as a responsible, credible, and legitimate leading
Company X was struggling to explain its overall business strategy at a time when it needed to consumer finance provider in China. The company also
18 articulate it the most. wanted to build stronger media relations to support its long
19 term business in the market.
Strategy
MSL Hong Kong provided Company X with a multi-pronged crisis communications strategy Strategy
geared towards local and regional media. The Hong Kong team developed key messages, MSL China helped Home Credit define its key messaging,
press releases and a press conference to shine light on the situation and educate investors and and organised a series of top-tier media interviews by
other stakeholders as to what was really happening - the approach on the company was likely leveraging the opportunity of a CFC (consumer finance
not an attempted takeover - but a raid by an ill-intentioned group of investors, many of whose licence) launch and a visit by the company’s global CEO. The
resumes included prior allegations of fraud and embezzlement. MSL Hong Kong also aim was to generate a positive profile of Home Credit China
provided media training to all key executives focusing on dealing with a crisis in front of both and to promote consumer loan products among target
print and TV media. audience groups.
Programme Activation
MSL Hong Kong’s strategic counsel and targeted internal / external communications MSL successfully arranged an exclusive well managed media
programme included twice-daily, in-depth media monitoring and analysis as well as remote engagement programme for Home Credit Group Chairman
and on-the ground ‘war-room’ scenario planning on an on-going basis. MSL Hong Kong CEO, with top-tier international media including South China
facilitated one-on-one interviews with key media in Bangkok, developed press releases and Morning Post, Wall Street Journal, Financial Times,
key messages, and crafted talking points for two key local press conferences. With the crisis Bloomberg and Reuters.
largely averted, MSL Hong Kong has been retained as Company X’s financial and corporate
communications agency, and our continued involvement with Company X focuses on on-going As the next stage, Home Credit hosted a press conference
regional media relations, key message development and editorial support for corporate and an opening ceremony to announce and celebrate its
announcements. receipt of a CFC licence in Tianjin, followed by three one-on-
one executive interviews.
Result
Outcome
MSL Hong Kong managed to shift media sentiment from negative to primarily positive, which
in turn helped to stabilise Company X’s stock price and reassure minority shareholders. The 30 top-tier Chinese media attended the launch event. The
materials which MSL developed, have been used as a blue print for positive media outreach, media tone was very positive and total of 30 pieces of original
around the company's business, strategy and forward-looking objectives, and have since coverage along with 53 pick-ups were collected, including 3
attracted a friendly majority shareholder to invest in the company. With its long term aim of impressive broadcast pieces from Tianjin TV Station and
attracting more institutional investors, MSL Hong Kong has also introduced Company X’s RBC.
business to Hong Kong-based finance trade media, helping it raise its profile with this
important group of stakeholders.

11. Brand perception
through proactive media Global strategic alliance
Case studies communications Case studies in China
ROTH CAPITAL PARTNERS & MSL China + PSA PEUGEOT CITROËN & MSL China
MSL Hong Kong
Situation
PSA Peugeot Citroën, a world leading automaker with a heritage that stretches over more than
Situation 200 years, and two JV companies in China, announced a global strategic alliance with General
Roth Capital is a US-based investment bank focusing on IPOs, follow-ons, shelf offerings, Motors in Q1 2012. Due to the great importance of the Chinese automobile market to both
PIPEs, and M&A for small-cap Chinese companies. During 2010-2011, Chinese companies PSA and GM, before the announcement, PSA anticipated that this alliance would attract lots of
listed in the US faced a series of crisis that caused media criticism, stock delisting and investor attention and invite some speculations and rumour from Chinese media about the impact of
disillusionment. the alliance on PSA’s China strategy. Therefore, PSA requested MSL China to provide a
communications strategy on delivering the messages about the alliance, to Chinese
stakeholders properly without potential misunderstandings.
20
Strategy
21 Roth was greatly impacted by the crisis within its industry, both in the US and across Asia- Strategy
Pacific. With the aim of minimising the impact on brand reputation and reversing both Chinese
and regional media’s attitudes towards the industry, MSL China and MSL Hong Kong worked Communications strategies suggested by MSL China included:
hand in hand, across regions to help develop a strong communication strategy. • Communicated with the PSA headquarters to include China insights and messages in the
This included active monitoring of Chinese and regional media (including TV, print and social global communications’ key messages
media) and providing in-depth media monitoring reports with analysis on a monthly basis. In • Coordinated with GM China to make sure both sides deliver consistent Chinese messages
addition, MSL conducted media audits and 1:1 media visits to correct perceptions toward Roth to the local audiences in the same pace and tone in China
as well as of its industry, and to create a favourable reputation environment among key media. • Localised the global press release and distributed it through different media, including
In addition, MSL helped define clear key messages to help proactively deliver Roth’s strong corporate Weibo, corporate website, and selected key business and auto media
research expertise as a trusted expert in the industry. • Localised global Q&As and handled Chinese media’s inquiries in a timely manner
Result Result
As a result, Roth successfully rebuilt relationships with financial reporters and commentators As a result, most of the Chinese media coverage was in line with the corporate messages. MSL
in key business media and turned around negative impressions amongst the media. China helped PSA clarify the influence of the alliance on its business in the China market, and
avoided media’s potential speculation about the deal.
Roth’s research papers and market insights were also developed into media friendly press
releases, which were picked up widely and regarded as a credible information source,
increasing Roth’s share of voice in the market and allowing for Roth’s executives and analysts
to be quoted in the media as industry experts.

12. Case studies Business launch in Korea Case studies
CITIGROUP GLOBAL INTERBANK FX ‘PRIVATE-
MARKETS KOREA LABEL’ LAUNCH &
SECURITIES (CGMK) & MSL Korea
MSL Korea
Situation
In 2009, Interbank FX, a global provider of online Forex
Situation trading technology and services made its trading platform
In 2008, Korea’s ELW market was the world’s second largest available globally and wished to make an impression among
after Hong Kong, and growing. CGMK wanted to get in on the Korean investment firms.
22 game and inject its long accumulated know-how as a liquidity
23 provider to this fast growing market.
Objectives
MSL Korea sought to introduce Interbank FX’s ‘Private-label’
Objectives as a revolutionary online FX trading platform to potential
MSL Korea sought to position CGMK as a leading player and Korean clients and position Interbank FW as a leading online
provider in the Korean ELW and structured financial products FX trading service provider in the local market by leveraging
market. its solid global reputation and expertise.
Activities Activities
MSL Korea organised a media campaign for CGMK’s initial MSL Korea held a media conference to explain market
ELW business launch, created strategic media relationship momentum, the rapid growth of the domestic FX market,
programmes that included roundtables and educational and better regulations by financial authorities so as to gain
workshops, arranged for speaking opportunities at industry- media interest in the launch. We secured a speaking
related conferences, and provided publicity in the form of opportunity for professionals of IBFX at the International
bylined articles, press releases, and interviews. Derivatives Conference, hosted annually by Financial News,
one of the major economic dailies in Korea, and arranged for
a series of one-on-one meetings with major economic and
Results business media to promote the company’s innovative
This series of well-organised publicity initiatives and products and services, as well as raise the media’s
promotional activities targeting investors made for a understanding of the FX market.
successful launch into the Korean market, where CGMK
settled and even dominated at the height of the market’s Results
popularity.
Interbank FX’s ‘Private-label’ launch generated much
positive coverage and attracted the media’s attention to its
FX services, and it propelled the company’s leadership
position to the top of the market.

13. M&A announcement to
Transaction improve brand reputation
Case studies communications Case studies in China
PIRAMAL ACQUIRES STAKE SCHOTT & MSL China
IN VODAFONE & Hanmer MSL
Situation
Schott, an international technology group with more than 125
Programme years of experience in the areas of speciality glasses and
• Highlighting the importance of the deal and materials and advanced technologies, decided to establish a
showcasing the entrepreneurial mindset of Ajay pharmaceutical packaging joint venture with Zhejiang
Piramal amongst stakeholders Xinkang Pharmaceutical Glass Co., Ltd in Jinyun County,
• To provide a humungous platform, considering the size Zhejiang Province, China in late 2011. However, this M&A
of the deal, that was split into two tranches might have raised some concerns about the new J.V. among
both internal and external stakeholders.
24
25 Key Challenges Strategy
• Handling the entirety of the deal and strategising it in
two separate events MSL China executed the external and internal
communications for Schott, including communication
• Building a sustained interest from the media as well as timeline, key messages, media strategy, etc.
the shareholders towards the second part of the deal
• Developed a press release distributed to local and
• Creating stronger content than the first part of the trade media to create media exposure
deal, in order to keep the importance of the deal
• Developed external Q&A to fully prepare for potential
questions of various perspectives raised by external
Result stakeholders
• An overwhelming response with a positive outlook by • Prepared the JV announcement presentations
the media targeting internal staff
• Wires, publications, electronic channels lining up to • Developed the customer letter to reaffirm Schott’s
grab the first cut of the deal unchanged commitment
• Every known business media house carried the
coverage extensively Result
• Acknowledgements on the strategic move by Piramal The well planned announcement of the M&A project was well
poured in from various financial experts received by media, employees and customers. A total of 46
clippings were generated by national, regional, local and
trade media within one month of the JV announcement. The
media tone was very positive and consistent with the press
release.

14. Partial client list
MSLGROUP Asia
For 23 years, MSLGROUP’s Asia team has counselled global, regional
and local clients, helping them establish, protect and expand their
businesses and brands across this fast-growing region. Today,
MSLGROUP has the largest PR, social media and events teams in
Greater China (16 offices and 1,000 colleagues) and India (15 offices
and 575 colleagues) and is actively working to lead the development of
the industry with the regular publication of whitepapers/reports and
innovative Learning & People Development programmes to nurture
talent. The MSLGROUP Asia team includes 38 owned offices and 1,675
26 colleagues in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong,
27
Macau, Taipei, Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi,
Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata.
An activation network of colleagues reaches an additional 125 Indian and
100 Chinese cities and a strong affiliate partner network adds another 23
Asian cities to our reach. MSLGROUP Asia was awarded Campaign Asia
Pacific’s Network of the Year, 2011 and MSLGROUP Asia’s teams have
also been recognised as leaders by multiple industry groups, including
most recently The Holmes Report ‘China Consultancy of the Year
2012’ - MSLGROUP Greater China; PRCAI 'PR Agency of the Year 2011'
- Hanmer MSL; Forbes China 'Innovative China SMEs 2011’ - Genedigi
Group; Taiwan Advertiser Associate 'Agency of the Year 2011' - ICL MSL;
DE BEER S Marketing 'Silver Event Marketing Agency of the Year 2012' - Luminous,
A D IAM O N D I S FO R EV E R
and won more than 50 awards in the last two years.
Learn more about us at: asia.mslgroup.com
ABOUT PUBLICIS GROUPE
Publicis Groupe is the third largest marketing communications group in For more information on what
MSLGROUP Asia Financial has
the world. Headquartered in Paris and founded in 1926, Publicis to offer to your company, please
Groupe’s activities span 104 countries in five continents with over 45,000 contact our Asia Practice Leader
for Financial Communications,
employees and include world famous brands such as Saatchi & Saatchi,
Leo Burnett, Publicis Worldwide and Starcom Mediavest. Jaideep Shergill
jaideep.shergill@mslgroup.com

15. MSLGROUP MSLGROUP
Financial Communications Team Asia Senior Counsellors
Jaideep Shergill Onassis Vaz Eric Hess Glenn Osaki Gaurav Mishra
India India Japan Asia Asia
28
29
Linda Du Howard Kim Eric Abelev Johan Bjorksten Benjamin Tan
China Korea Hong Kong China Greater China

16. Our network offices
Affiliate offices that expand our reach
NORTH AMERICA EUROPE ASIA
Albany, New York Athens, Greece Bangkok, Thailand
Baltimore, Maryland Barcelona, Spain Canberra, Australia
Charlotte, North Cardina Belgrade, Serbia Colombo, Sri Lanka
Cleveland, Ohio Budapest, Hungary Hanoi, Vietnam
Columbus, Ohio Istanbul, Turkey Ho Chi Minh City, Vietnam
Dallas, Texas Kiev, Ukraine Jakarta, Indonesia
Indianapolis, Indiana Madrid, Spain Karachi, Pakistan
Kansas City, Missouri Sofia, Bulgaria Kathmandu, Nepal
30 Miami, Florida St. Petersburg, Russia Lahore, Pakistan
31 Minneapolis, Minnesota Moscow, Russia Manila, Philippines
New Orleans, Louisiana Zagreb, Croatia Melbourne, Australia
Orlando, Florida Naha, Japan
Philadelphia, Pennsylvania Osaka, Japan
Phoenix, Arizona Phnom Penh, Cambodia
Sacramento, California Sydney, Australia
Salt Lake City, Utah Vientiane, Laos
St. Louis, Missouri
LATIN AMERICA AFRICA+MIDDLE EAST
Asuncion, Paraguay Beirut, Lebanon
Bogota, Colombia Cairo, Egypt
Caracas, Venezuela Riyadh, Saudi Arabia
Guayaquil, Ecuador
Lima, Peru
La Paz, Bolivia
Montevideo, Uruguay
Mexico City, Mexico
San Juan, Puerto Rico
Santiago, Chile