In this webinar, join AdStage’s JD Prater and Hanapin’s Steve Burnett as they look into the next year and show you what to look forward to in the social advertising world.

1. 1
www.dublindesign.com
What Will 2018 Hold
for Social?
HOSTED BY:

2. Presenters
• JD Prater
– Head of Customer Acquisition at AdStage
– @jdprater
• Steve Burnett
– Head of Paid Social at Hanapin Marketing
– PPC Hero Blogger
– @1trackjack

3. – Run the world’s most popular PPC blog
and conference.
– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a
250% increase in their growth trajectory.
Who is Hanapin?

4. Our Clients

5. Join the conversation
• Include the hashtag #thinkppc in
your Twitter tweets.
Or use the webinar question box to
send us questions.

6. Live Poll Question #1
How long have you been doing paid
social media?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

7. #thinkppc
Facebook

8. Steve’s Prediction
Heavy Investments in Ad Platform Improvements
Dynamic Ads, Campaign Budget Optimization, Improved Access to Data

9. Steve’s Prediction
Increased Capabilities With Messenger Ads
The rise of the Chatbots (NLP) and improved payment flows

10. JD’s Prediction – Part 1
Facebook Ads Go Programmatic With a Value Twist
Dynamic Ads, Value Optimization, Value-based LAL and Offline
Conversions

11. JD’s Prediction – Part 2
Facebook’s Ad Load Slowdown is Real
1. Slower User Growth
2. More Advertisers (5m total)
3. Increased Auctions Rates
4. Growth Levers
a. Watch video platform
b. Groups
c. Instagram
d. Messenger
e. WhatsApp

12. #thinkppc
Instagram

13. JD’s Prediction
A Pipeline of Advertisers Headed Straight to Instagram
1. 800 million users
2. 500 million DAU
3. 2 million advertisers (doubled
since March)
4. Time spent watching video on
Instagram is up more than 80%
year over year
5. Videos produced per day has
increased by 4X from last year

14. Steve’s Prediction
More Advanced Instagram Business Tools
Keeping up with big brother and pulling away with young adults

15. #thinkppc
LinkedIn

16. Steve’s Prediction
2017 Breakthrough - 2018 Breakaway?
The impact of the Microsoft Partnership and native videos ads!

17. JD’s Prediction
LinkedIn Ads Go After Publishers
1. Great CPMs
2. Partner with publishers (tech,
business, and financial)
3. Similar to Facebook Instant
Articles
4. Native Video Stories

18. #thinkppc
Twitter

19. Steve’s Prediction
“What’s Happening Now” With 280 Characters

20. JD’s Prediction
Twitter Chases Live Video
1. Twitter = platform; brands =
content creators
2. Attract TV dollars
3. Watch live Twitter broadcasts
on Apple TV
4. Twitter content deals favor
publishers

21. #thinkppc
Pinterest

22. JD’s Prediction
Pinterest’s Media Partnerships and Video Ads
1. Visual Search media partnerships
a. Grocery store & recipes
2. Offline conversions and attribution
3. Rise of video ads (ex. Tasty)
a. 60% of US consumers use Pinterest
to view photos while only 15% view
videos

23. Steve’s Prediction
Pinterest Lens Tool Goes Retail
The camera becomes the keyword and visual shopping ads

24. #thinkppc
Snapchat

25. Steve’s Prediction
Visual-First Contextual Marketing Platform?
Expanded targeting/exclusion capabilities

26. JD’s Prediction
Snapchat to Become a Method of Discovery
1. Under 40 engagement = 40
mins/day with 18 opens/day
2. Transition from top of funnel to
mid-funnel campaigns
3. Augmented Reality (AR)
4. Ad tools and measurement
investment

27. #thinkppc
YouTube

28. JD’s Prediction
Youtube Building TV Ad Exchange
1. DoubleClick of TV = TV ad
exchange for ‘smarter ads’
2. ‘Brand safety’
placements/categories
3. 6 second ‘bumper ads’ become
the norm

29. Steve’s Prediction
Improved, High-Intent Targeting Capabilities

30. #thinkppc
BOLD PREDICTIONS

31. JD’s BOLD Prediction

32. Steve’s BOLD Prediction
Amazon Starts Their Own Ad Network

33. https://www.adstage.io/
CONNECTING THE PAID
MARKETER TO THE
DATA THEY NEED
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34. Offers!
A. I’d like a 30-day free trial of AdStage
B. Get an account analysis by the experts at
Hanapin (For accounts spending 15k+/month)
C. I’d like both
D. No Thanks!

35. Live Q&A Time!

36. #thinkppc
Thank you for attending our webinar!
#thinkppc
Contact Hanapin Directly: marketing@hanapinmarketing.com
Contact AdStage Directly: jd@adstage.io
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