In this presentation, Hanapin’s Jeff Baum and Optmyzr’s Frederick Vallaeys will show you how to formulate the perfect business story for your C-suite, and how to explain the vital need for PPC success in your company.
2. #thinkppc
Presenters
• Frederick Vallaeys
– Founder of Optmyzr
– PPC Hero Blogger
– @siliconvallaeys
• Jeff Baum
– Director of Services at Hanapin Marketing
– PPC Hero Blogger
– @jeffbaum71
3. #thinkppc
Join the conversation
• Include the hashtag #thinkppc in your
Twitter tweets.
Or use the webinar question box to send
us questions.
4. #thinkppc
Who is Hanapin?
– Run the world’s most popular PPC blog
and conference.
– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a
250% increase in their growth trajectory.
11. #thinkppc
Why Tell a Business Story?
● Keeps people engaged
● Provides context
● Reduces complexity
12. #thinkppc
What’s More Compelling?
“Last month your account had 1,000 clicks and 10 conversions”
Or
“Last month we learned that only 30% of conversions came from desktop and
70% came through mobile, this signals a distinct market shift towards mobile and
we’ll need to adjust our strategy to capitalize on this”.
15. #thinkppc
Tactics For Telling a Compelling Story
● Does stakeholder have confidence in you?
● Does stakeholder feel you understand their needs?
● Does stakeholder believe you have the right solution
to their problem?
16. #thinkppc
Tactics For Telling a Compelling Story
● Most important takeaway
(A-ha moment) first
● How/why it happened
● Key learning
● Next steps
46. #thinkppc
Telling A Compelling Business Story
Making Key Learning’s Effective
● Can they be translated to into action?
● Do they inform strategic or tactical decision making?
● Is the organization smarter?
47. #thinkppc
Telling A Compelling Business Story- Explaining Next Steps
● Derive next steps directly from segmented performance
and key learning’s.
● Provide expected outcomes.
● Provide preliminary timelines for completion.
48. #thinkppc
Offers!
A. Get a free trial of Optmyzr
B. Get an account analysis by the experts at Hanapin
(For accounts spending 15k+/month)
C. Both
D. No Thanks!