Are you one of the many B2B businesses who doesn’t think Facebook marketing is an effective lead generation channel? If so, allow me to try and change your mind. In this session, Jennifer will discuss:
- How reframing the awareness funnel upped our targeting game
- Hacks that drastically improved our ad copy
- Clever integrations that empowered Sales to focus their energy on leads that were most likely to convert
Within 6 months of implementing these tactics, we saw a 417% increase in leads from Facebook, without sacrificing lead quality...or going broke.
3. • Born in a Copenhagen bar 12 years ago
• SaaS: employee scheduling app
• 160 staff, 6 offices around the world
• 4,000 customers & 300,000 end-users
ABOUT PLANDAY
4. • Runs a shift-based business
• 21 - 500 hourly paid workers
• Looking to schedule and
communicate with their staff
OUR IDEAL CUSTOMER
25. NEW AWARENESS FUNNEL:
SEGMENTATION
UNAWARE
Problem exits U
PROBLEM
Aware P
SOLUTION
Aware S
YOUR PRODUCT
Aware Y
DESIRE
Your product D
MAINTAIN M
EXPAND E
BRAND AWARENESS
Highlight pain points that resonate with target market
LEAD GENERATION &
RETARGETING
Smaller, more engaged audiences
CONVERSION CAMPAIGNS
Social proof, trust building
26. PROBLEM
Aware P
SOLUTION
Aware S
UNAWARE
Problem exits U
LEAD GENERATION &
RETARGETING
Smaller, more engaged audiences
NEW AWARENESS FUNNEL:
SEGMENTATION
BRAND AWARENESS
Highlight pain points that resonate
41. NEW AWARENESS FUNNEL
UNAWARE
Problem exits U
PROBLEM
Aware P
SOLUTION
Aware S
YOUR PRODUCT
Aware Y
DESIRE
Your product D
MAINTAIN M
EXPAND E
BRAND AWARENESS
Highlight pain points that resonate with target market
RETARGETING &
LEAD GENERATION
CONVERSION CAMPAIGNS
Smaller, more engaged audiences
To lead generation drop-offs
LEAD GENERATION
59. REFRAMING
AWARENESS
FUNNEL
TESTING
MESSAGING
& LOCALISING
AD COPY
AD FORMATS &
INTEGRATIONS
Reach those who are:
UNAWARE they have a problem
PROBLEM exists but no solution
Segment campaigns accordingly
AB test messaging
Collaborate with customer-facing teams
Make the lead take action
Integrate with CRM system