2. “Half of my marketing
budget is wasted, but I
don’t know which half.”
!
-Old School Marketer
3. OLD!
big budget = impact
push marketing
spray and pray
authority
control
paid media
NEW!
more fans = impact
pull marketing
target, measure, iterate
authenticity
collaboration
earned media
4. “Startup marketers need
to focus on doing what’s
important at any given
stage in a startup.”
!
- Sean Ellis, CEO of Qualaroo
5. What is a Growth Hacker?
!
Metrics driven. Growth minded.
!
Uses product & customer experience
to find growth opportunities.
!
*psst… its not new!