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PwC's Academy Middle East
1. The Academy
Learning from the
professionals
www.pwc.com/middle-east/academy
The Academy
Helping you to succeed
2. The Academy. Learning from the professionals 3
Who we are
PwC’s Academy is a leading provider of training and development solutions and has been active globally for more than a
decade with a presence in over 50 countries around the world. The Academy was launched in the Middle East in 2011 and
currently offers training in the UAE, Lebanon, Egypt, Oman and Qatar.
Our key differential is that all our training is delivered by PwC professionals who have the unique combination of excellent
communication skills, technical knowledge and extensive work experience.
We want you to leave PwC’s Academy with a feeling that you’ve invested your time well. All our lecturers bring a wealth
of real-life experience, along with top-class training expertise. They are certified in the fields in which they teach and are
recognised for their exceptional delivery.
Talent: Top priority for Middle East
CEOs
Talent is of vital importance to business
leaders: 63% of CEOs based in the Middle East
see talent constraints as a potential risk to
their growth and 33% of CEOs in the Middle
East see strategies for managing talent as their
top priority.
Base: All respondents (1,258); Middle East (30)
Source: PwC 15th Annual Global CEO Survey 2012
“Our vision is simple – to provide
premium quality teaching and excellent
service in a way that leverages our
knowledge and experience as a leading
professional services firm.”
Amanda Line, Partner,
PwC’s Academy Middle East
The Academy
3. The Academy. Learning from the professionals The Academy. Learning from the professionals4 5
Business skills
Leadership
Team building
Time management
Managing change
Strategic planning
Communication skills – written and oral
Influencing and negotiation skills
Developing a high performance culture
Coaching and mentoring
Analytical thinking
Stress management
People management and motivation
Presentation skills
Business plan development
Mini MBA’s
PwC’s Mini MBA programme is
focused on developing the most
important business skills. It provides
participants with a clear picture
of organisations, their structure
and management methodology.
Its practical focus ensures that
participants acquire knowledge that
can be used in everyday business
activities.
Soft skills
We also provide training in a range
of skills fundamental for developing
individual talent, promoting effective
cooperation in the workplace and
achieving corporate goals. These
include:
International professional qualifications
We also offer training in the following
professional qualifications; these can be
delivered in house exclusively for clients
or alternatively individuals can attend our
open training courses held around the
region.
PwC is an ACCA Gold Approved Learning Partner. This
status is awarded in recognition of the quality of the
tuition provided and of the support given to students.
What we do
The Academy provides a wide range of financial, and business skills training to individuals and the organisations
they work for. In addition, we train and support students who are taking professional qualifications in accountancy
and finance.
Fundamentals of accounting
Finance for non financial managers
Financial reporting
Oil and gas accounting
IFRS
IPSAS
US GAAP
Consolidations
Business planning and strategy
Corporate governance
Internal audit
International standards in auditing
Corporate finance
Valuations
IPO’s
Mergers and acqusitions
Islamic finance
Budgeting and planning
Taxation
Financial skills
We deliver training in a wide range of
financial topics, from basic knowledge to the
most advanced and complex techniques.
These include:
The Academy
4. The Academy. Learning from the professionals6
Open training courses
Short courses and seminars
In each of our locations we offer a
regular programme of short courses
and seminars on a variety of financial
and business skills topics chosen for
their relevance and pertinence to
current issues, skills gaps and market
needs.
Professional qualifications in
accountancy and finance
These courses normally consist of
evening classes conducted over a
period of weeks or months and are
designed to provide all the knowledge
and skills needed to ensure that
individuals are successful in acquiring
professional qualifications.
E-learning
Many of our programmes include
e-learning and we are able to develop
bespoke solutions for our clients to
enhance and consolidate the learning
experience.
These are specifically designed for
employees from the same company or
organisation. Training may be tailor
made in response to a specific request or
based on one of our existing solutions.
Customised solutions can be delivered
on any date, at any location of the
client’s choice; they can also be designed
in various formats for example as a one-
day session or a long-term continuous
educational programme. Specific
examples from the client’s industry or
business can be incorporated in the
training programmes.
Together, we discuss and define the
solutions that best fit the client’s
organisation in order to ensure that the
expectations and goals of its employees
and business are met. Customised
solutions can be designed to meet the
needs of employees at all levels within
an organisation; from junior staff to the
Board of Directors.
PwC’s extensive business
experience and technical
expertise means that we
can deliver training and
development solutions
covering a wide range of
financial and soft skills
needed by today’s business
leaders and finance
professionals.
Customised programmes
What we offer
We offer a wide range of delivery formats from courses that are open to
any interested individual to customised training delivered in house for
organisations who wish to develop their people.
www.pwc.com/middle-east/academy
“The beautiful thing about
learning is that no one can take it
away from you.”
BB King
American blues singer
The Academy
6. Learning from the professionals
PwC's Academy
ACCA Qualification
The ACCA is one of the largest and fastest growing international
accountancy bodies. Being around for over 100 years means that
ACCA has built a reputation for quality and excellence. All around
the world, people in business simply know the ACCA for its high
standards of expertise, professionalism and ethics.
The ACCA Qualification is your route to learning modern finance
methods and becoming an ACCA member. It is designed to
provide the accounting knowledge, skills and professional values
that will deliver finance professionals who are capable of building
successful careers across all sectors.
Why study for an ACCA Qualification?
Holding the ACCA Qualification sends a clear message to both
your employer and clients – you are committed to the highest
standards of service and professional ethics. Therefore, the
qualification will help you achieve faster career development,
which you will be able to continue anywhere in the world because
the ACCA is recognised globally.
Within the ACCA you will learn to understand and master all the
processes involved in how a business or financial organisation
works. This means that the ACCA is not just for accountants.
Members have the knowledge and skill to succeed in other areas
such as business consulting, taxation, IT, strategic planning, and
general management.
What will I learn?
The ACCA syllabus covers financial and management
accounting, auditing, tax, law, financial management,
governance and business analysis and gives candidates all the
knowledge and skills required to succeed as a finance
professional.
Why study for your ACCA
Qualification with PwC’s Academy?
• Our extensive experience delivering training to prepare
students for the ACCA qualification across a number of
regions, has enabled us to develop an effective study
programme in response to both students’ needs and
employers’ requirements.
• Our commitment to the quality of our courses, study
materials and student support is demonstrated best by the
excellent pass rates of our students.
• You will learn from our expert lecturers, who are PwC
professionals with years of practical experience;
• PwC's Academy has been awarded the GOLD Approved
Learning Partner status by the ACCA, in recognition of the
quality of the tuition provided and of the support given to
students.
ACCA
Association of Chartered
Certified AccountantsALP–
STUDENT TU
ITION
GOLD
1/4/2 012 – 31/
3/2013
8. Learning from the professionals
What will I learn?
The programme will give you:
• Extensive and comprehensive knowledge of the main IFRS
standards and principles
• IFRS reporting skills, including the consolidation of
financial statements
• Practical application of IFRS
Why study for your DipIFR with
PwC’s Academy?
• Our courses are led by PwC professionals, who are ACCA
qualified and have excellent training skills plus extensive
experience of introducing and applying IFRS in practice.
• Our courses include study materials developed by PwC
professionals, full support from the lecturers, a
comprehensive study plan for the final exam and
a mock exam.
• PwC's Academy has been awarded the GOLD Approved
Learning Partner status by the ACCA, in recognition of the
quality of the tuition provided and of the support
given to students.
ACCA Diploma in IFRS (DipIFR)
Applying International Financial Reporting Standards (IFRS) is a
major issue for most companies and finance professionals. Over 90
percent of the world’s leading economies either require IFRS or are
converging with it, so few companies can afford to ignore the need
for their staff to understand IFRS and its implications for their
business and financial reporting.
Why study for DipIFR?
The Diploma in IFRS (DipIFR) is an international qualification in
IFRS developed by the leading professional accounting
organisation, the Association of Chartered Certified Accountants
(ACCA). Raise your professionalism in IFRS to the next level by
obtaining this qualification.
This programme is intended for professionals working in
accounting, audit and finance who want to obtain an
internationally recognised qualification in International Financial
Reporting and broaden their knowledge of the theoretical and
practical aspects of IFRS.
ACCADip
inIFRS
ACCA Diploma
in IFRSALP–
STUDENT TU
ITION
GOLD
1/4/2 012 – 31/
3/2013
PwC's Academy
10. Learning from the professionals
What will I learn?
Review sessions provide in depth presentation of all CFA
Program subject material including portfolio management,
equity and fixed income analysis, alternative investments, and
the ethics standards. Intensive sessions, progress tests, and a
mock exam are used to ensure mastery of the examination
material. Lecturers also incorporate practical, real world
examples into the teachings to further the student’s
understanding and detail the applicability of the learning
material to various careers in today’s financial services
industry.
Why study for the CFA Program with
PwC’s Academy?
• Sessions are led by CFA charterholders with extensive
financial industry experience who guide you through the
programme based on their first hand knowledge of what it
takes for successful completion.
• Our material was uniquely developed by charterholders to
provide students with a comprehensive learning experience
that enables command of all the necessary concepts.
• Our sessions promote active learning with participants
encouraged to freely engage with our lecturers.
• Periodic tests are given to gauge progress and identify areas
of weakness along with a full mock examination to ensure
you are fully prepared for the exam.
Chartered Financial Analyst® (CFA®)
Program
The CFA® designation is the world’s most respected and
recognised investment credential. It is quickly becoming the
standard for finance professionals worldwide. To become a CFA
charterholder, you must complete the CFA Program which
includes passing three intensive exams administered by the CFA
Institute.
Why become a CFA charterholder?
Earning the CFA designation provides global recognition for
having mastered the tools necessary for financial analysis and
investment decision making. The world’s top financial firms are
increasingly making the charter a prerequisite for employment.
Take your career to the next level and join the global network of
finance professionals who have distinguished themselves by
earning the CFA designation. The program is intended for
investment professionals looking to enhance their professional
standing or jumpstart their career, non investment professionals
such as lawyers or accountants seeking to broaden their expertise,
or students who plan on entering the finance industry and want to
demonstrate their commitment and ability to perform at the
highest level. CFA charterholders are found in a wide range of
positions including investment banking analyst, portfolio
manager, strategist, CEO and more.
CFA®
Chartered Financial
Analyst® (CFA®) Program
PwC's Academy
12. Learning from the professionals
Certified Internal Auditor® (CIA®)
If you’re an internal auditor, or a future manager gaining
exposure and expertise in organisational risk management,
then the CIA® is the best choice of professional qualification
for you and will serve you well during your entire career.
Why become a CIA?
The Certified Internal Auditor qualification awarded by the
Institute of Internal Auditors (IIA), is the only globally
accepted certification for internal auditors and remains the
standard by which individuals can demonstrate their
competency and professionalism in the internal auditing
field. Candidates who complete this training programme will
leave enriched with educational experience, information and
business tools that can be applied immediately in any
organisation or business environment. In 2011, more than
105,000 students worldwide became CIAs.
What will I learn?
The programme will cover all aspects of training for internal
audit and starting mid 2013, is reduced from four parts to three to
be better aligned with the changing needs of the profession:
• Part I: Internal Audit Basics
• Part II: Internal Audit Practice
• Part III: Internal Audit Knowledge Elements
Why study for your CIA with
PwC's Academy?
• PwC’s own internal audit specialists bring the latest knowledge,
expertise and practical experience to PwC's Academy training
programmes.
• As the PwC CIA certification course is taught in English,
participants will gain comprehensive internal audit vocabulary
that will be particularly useful for working in an international
business environment.
• You will use comprehensive PwC study texts and materials that
are fully approved by the Institute of Internal Auditors (IIA).
CIA®
Certified Internal
Auditor®
PwC's Academy
16. Learning from the professionals
CIMA Diploma in Performance
Management (Arabic)
The CIMA Diploma in Performance Management is the first
international qualification in Management Accounting developed
by the Chartered Institute of Management Accountants (CIMA) to
be offered in Arabic.
Why study for a CIMA Diploma in
Performance Management?
The programme has been developed for specialists in
management accounting, financial managers, and accountants
who want to acquire the necessary skills and knowledge to
become certified as a specialist by CIMA.
The programme participants will get:
• Skills in management decision-making and in performance
management based on financial information.
• An opportunity to make an immediate contribution to the
decision-making process.
• Experience in developing professional judgment from the
application of your newly gained knowledge and skills.
What will I learn?
The CIMA Diploma in Performance Management will give you
an in-depth understanding of core management accounting
principles along with knowledge of the main tools and
techniques used to evaluate business performance.
Why study for your CIMA Diploma
with PwC?
• PwC’s Academy has the exclusive right to offer training for
this international professional qualification in Arabic.
• PwC’s Academy has accumulated a vast experience of
successful training in management accounting and financial
management.
• Training is provided by PwC’s own professionals who have
extensive practical experience.
• PwC proposes a flexible system of preparation for the exam,
adapted to the level of participants’ knowledge and
preferences.
• Study materials include study text, practice kit and mock
exams that are translated into Arabic and approved by
CIMA.
• PwC’s Academy provides full administrative support during
the training process.
CIMA
CIMA Diploma in
Performance
Management (Arabic)
PwC's Academy
18. Learning from the professionals
Certified Management Accountant ®
(CMA®)
For over 40 years the Certified Management Accountant
(CMA) designation from the Institute of Management
Accountants (IMA) has served as the benchmark for
excellence in the field of management accounting. It
provides an objective measure of the knowledge and
competencies required in the field.
Why become a CMA® ?
With its specialised focus on the field of management
accounting, the CMA designation is the gold standard for
those in the profession. It requires the mastery of the
skills and concepts necessary for management accountants.
To obtain the designation, candidates must navigate the
extensive curriculum and successfully complete the
rigorous exam process. Employers seek out those who
have earned the designation as it provides assurance of
the proficiencies required for excellence in management
accounting.
What will I learn?
Part 1: Financial Planning, Performance, and Control
• Planning, Budgeting and Forecasting
• Performance Management
• Cost Management
• Internal Controls
• Professional Ethics
Part 2: Financial Decision Making
• Financial Statement Analysis
• Corporate Finance
• Decision Analysis and Risk Management
• Investment Decisions
• Professional Ethics
Why Study for the CMA® with
PwC’s Academy?
Sessions are led by CMA certified lecturers with extensive
industry experience who guide you through the program
based on their firsthand knowledge of what it takes for
successful completion. Our material has been uniquely
developed by certificate holders to provide students with
a comprehensive learning experience that enables mastery
of all necessary concepts. Our sessions promote active
learning with participants encouraged to freely engage
with our lecturers. Periodic tests are given to gauge
progress and identify areas of weakness along with a full
mock examination to ensure you are fully prepared for the
exam.
CMA®
Certified Management
Accountant ®
PwC's Academy
20. Learning from the professionals
Certified Public Accountant (CPA)
CPA is one of the leading financial accounting qualifications
around the world. The CPA credential is a license issued by
one of the 55 states or territories of the United States through
their board of accountancy. One component of the licensing
requirement is the uniform CPA examination administered by
the american institute of certified public accountants (AICPA).
Why qualify as a CPA?
CPAs are qualified to handle a wide variety of important
business functions. A CPA is always an accountant, but not all
accountants are CPAs. CPAs are considered trusted financial
advisors who can help businesses and other organisations plan
and reach their financial goals. You will find CPAs holding
positions such as Financial Controller, Chief Financial Officer
and even Chief Executive Officer. One of the more important
roles CPAs can perform is that of a consultant. This might
include researching ways to save money for a corporation or a
small business, or developing financial plans that will make
the business or corporation attractive to investors. CPA’s are
bound by a code of ethics to give clients good, sound and
ethical advice.
What will I learn?
Training sessions will cover the subjects in the AICPA content
specification outline. These include financial accounting and
reporting, audit, business concepts and regulation.
Why study for your CPA qualification
with PwC’s Academy?
• You will learn from our expert lecturers who are PwC
professionals with years of practical experience.
• Training will be mainly in English but may include some Arabic
language facilitation, when needed.
• Participants will be given plenty of opportunity to discuss the
course content and ask questions.
• Our courses materials have been developed by Kaplan, world
leader in CPA review materials and include;
• Study manuals
• Online, on demand video instruction
• CPA pro Qbank.
CPA
Certified Public
Accountant
PwC's Academy
22. Learning from the professionals
FRM®
Financial Risk
Manager®
PwC's Academy
Financial Risk Manager® (FRM)®
The Financial Risk Manager (FRM) designation is held
as the worldwide standard for risk management. Rapid
change in the financial services industry has led
professionals, who manage risk, money and investment
to recognize the need for an up-to-date standardization
of industry knowledge.
Why become an FRM® holder?
The FRM designation is the most globally respected
certification for financial risk management, due to a
rigorous program that ensures Certified FRMs have
mastered the necessary skills and knowledge to
succeed in today's rapidly changing global financial
industry. Certified FRM’s are part of an elite global
network and hold great value to employers across
diverse businesses.
What will I learn?
The FRM Exam Part I and Part II cover a spectrum of
topics in financial risk management.
• The FRM Part I curriculum covers the tools used to
assess financial risk: quantitative analysis,
fundamental risk management concepts, financial
markets and products, and valuation and risk models.
• The FRM Exam Part II focuses on the application of
the tools acquired in Part I through a deeper dive into
market, credit, operational and integrated risk
management, investment management as well as
current market issues.
Why study for the FRM® with PwC’s
Academy?
Sessions are led by FRM certified lecturers with extensive
financial industry experience who guide you through the
program based on their firsthand knowledge of what it
takes for successful completion. Our material was uniquely
developed by charter holders to provide students with a
comprehensive learning experience that enables command
of all necessary concepts. Our sessions promote active
learning with participants encouraged to freely engage
with our lecturers. Periodic tests are given to gauge
progress and identify areas of weakness along with a full
mock examination to ensure you are fully prepared for
the exam.
24. All the details of the
PwC’s Mini MBA
Programme
The value of
knowledge
PwC’s Mini MBA
Programme
25. The value of knowledge 3
Mini MBA structure 4
Business breakdown and map 5
Corporate and business strategy
People management 6
Management skills
Marketing 7
Leadership and negotiation
Accounting and financial management basics 8
Project management and business processes
Linking it all together 9
Our trainers
PwC’s Academy 10
experience knowledge
Contacts
Contents
Modules
26. 3PwC’s Mini MBA Programme
What is PwC’s Mini MBA
Programme?
PwC’s Mini MBA Programme allows
professionals to gain the training and
business skills offered in a traditional
MBA programme in a more accessible
manner. The programme provides
participants with a clear picture of
organisations, their structure and
management methodology. We
provide an MBA experience in an
intensive 3 month session.
Why choose the Mini MBA
Programme?
Today’s business organisations
require professionals with specialised
skills who can simultaneously
synergise their skills with the larger
organisational structure. It is therefore
essential for professionals to have the
relevant knowledge on all facets of the
modern organisation. From project
management to finance functions,
corporate strategy to human capital,
PwC’s Mini MBA programme will not
only provide an understanding of each
but will also provide clarity on the
interdependence between them.
Who is it for?
The Mini MBA Programme is
intended for those who wish to gain
the business skills provided by a
traditional MBA programme without
incurring the time and costs necessary
to undertake a full MBA programme.
It is ideally suited for current or
aspiring managers along all lines of
business, small and medium sized
enterprise owners, and seasoned or
budding entrepreneurs.
What will I learn?
PwC’s Mini MBA Programme covers
the topics taught in leading global
MBA programmes with a focus on
practical examples and case studies.
The programme comprises nine
specially designed modules carefully
chosen to provide a systematic
framework and clear structure for
understanding organisations. We
have developed a unique mapping
technique to link the modules and
create a successful business strategy.
The PwC Advantage
As a global leader in a full range of
professional services PwC employees
have an in depth understanding of the
complexities of modern organisations.
PwC’s Academy has incorporated the
insights gained from working with
firms from all over the globe into our
unique Mini MBA Programme.
Language
Lectures and materials are in English.
Duration
PwC’s Mini MBA Programme includes
over 12 full days of training (100
hours) conducted over a 3 month
period.
Certificate
At the end of the programme
all participants will receive a
PwC certificate of completion.
This is contingent on meeting the
minimum attendance requirement
of 76 hours and the completion of a
Harvard Business School case study.
A personalised assessment of the
case study will be provided to each
participant together with guidance on
suggested future development goals.
When and where can I
participate in the Mini MBA
Programme?
PwC’s Academy is currently offering
the Mini MBA Programme throughout
the Middle East. For more information
regarding the Programme and how to
register please contact:
Iv Borromeo
E: iv.borromeo@ae.pwc.com
T: +971 (0)4 3043241
You can also contact your PwC’s
Academy Middle East country contact.
These are listed on the back of this
brochure.
27. Corporate and
business strategy
1.5 Days of training
• Critical success factors
• External and internal analysis
• Strategies for innovation
• Forecasting
People management
1.5 Days of training
• HR as a strategic partner
• Culture management
• Recruitment and selection
• Target setting and
performance
Management skills
1 day of training
• Change management
• Effective communication
• Motivation and
empowerment
• Appraisal
• Stress management
Marketing
1.5 Days of training
• Market positioning
• Branding
• Corporate social
responsibility
• Marketing and social media
Leadership and negotiation
1.5 Days of training
• Leadership vs management
• Types of leaders
• Role of leadership in
problem solving
• Negotiations (external
and internal)
Accounting basics and
financial management
1.5 Days of training
• Financial statement analysis
• Nature and purpose of
finance management
• Budgeting and setting
financial objectives
• Risk management
Project management and
business processes
1.5 Days of training
• Project management
methodologies
• The project life cycle
• Business operations
• Quality issues
Linking it all together
1 Day of training
• Conclusion to
business mapping
• Introduction to the case study
Business breakdown and map
1.5 Days of training
• Vision and mission statement
• Stakeholder analysis
• Corporate governance basics
• Business mapping
(introduction)
PwC’s Mini MBA Programme consists of 9 specially
designed modules presented over a 3 month period.
4 PwC
1.
4.
7.
2.
5.
8.
3.
6.
9.
28. 5PwC’s Mini MBA Programme
Business breakdown and
map
This introductory module
presents an understanding of how
businesses’ can be mapped through
an outline of the main areas within
all organisations. The business
map is then used to introduce
competitive and strategic analysis
through our 3 step process of:
Analysis (Position), Choice (Options
for Growth), and Implementation.
It outlines the three levels of
strategy; corporate, business, and
functional along with the objectives
of each. Critical concepts such
as Vision, Mission Statement,
Corporate culture, stakeholder
analysis, and corporate governance
are also explained and examined.
All concepts are presented using
practical examples from the
modern business world.
Corporate and business
strategy
This module begins by presenting a
framework for analysing the global
and local business environment in
which a business operates. To do so
the PESTEL (Politics, Economics,
Social, Technology, Environment,
and Legal) framework is examined.
The concept of competitive and
strategic analysis introduced in
the previous section is explored in
greater depth. Competitive analysis
is examined using the 5 forces
model as well as SWOT analysis.
The module then delves into
strategic positioning and whether
an organisation’s position is
appropriate given their competitive
environment. Strategies for
growth and innovation in different
competitive environments are
developed. One of the most
important topics is the analysis of
the critical success factors and key
performance indicators that are
used to gauge success.
The business map is then used to
introduce competitive and strategic
analysis through our 3 step process of:
Analysis (Position), Choice (Options for
Growth), and Implementation.
29. 6 PwC
People management
In this module we explore the
modern organisation’s most
important resource; its people.
It introduces Human Resource
Management (HRM) examining
key policies and systems such
as recruitment, appraisal,
compensation, benefits that are
used to manage people. There is
also discussion of contemporary
issues and issues specific to the
region. A focus of the module is
addressing the vital link between
business strategy and HRM
along with the impact of HRM on
organisational culture and business
performance. Using theories,
research evidence, and practical
tools participants will understand
and learn to evaluate HRM policies
and their effect on the whole
organisation.
Management skills
The aim of this module is to provide
the basics of effective management.
Motivation and communication
are critical topics in this section.
Methods for motivation and how to
identify motivational drivers at an
individual level are investigated.
The module analyses different
types of communication and their
evolutions with technological
progress. It also explores how
different communication styles
can be received (positively and
negatively) and how to adapt
communication style depending
on the audience. The module
covers the basics of time and stress
management. Tools for planning,
both short term and long term, are
also examined. Practical examples
will be used to guide participants
throughout the module.
The module analyses different
types of communication and their
evolutions with technological
progress.
30. 7PwC’s Mini MBA Programme
Marketing
The focus of this module is
presenting participants with a
brief overview of marketing theory
and tools and applying these to
real life examples. It begins with
an introduction to the strategic
goals of marketing and how they
can be achieved through the
marketing mix (7 P’s). Marketing
tools and concepts such as CRM’s,
market positioning, and customer
segmentation are addressed.
The importance of a robust
brand strategy is examined and
crystallized through analysis of
how successful firms generate
brand value. It looks at CSR and
its role in the marketing strategy.
Of course no modern marketing
course would be complete without
an examination of viral marketing
and social media and these topics
are also explored in the module.
Leadership and negotiation
This module examines the role of
leadership and its impact within
the organisation. The distinction
between leadership and
management is introduced along
with the objectives of each. It also
explores different types of leaders
and leadership styles. From this
participants gain an understanding
of what type of leader they are, or in
future can become. As a corollary,
participants will also identify
what skills they can improve to
become a more effective leader.
It explores how leaders can play
a constructive role in problem
solving and what pitfalls to avoid.
Apart from leadership, the module
also addresses negotiation skills.
Practical negotiation skills, both
internally and with external clients,
are presented.
The importance of a robust
brand strategy is examined and
crystallized through analysis of
how successful firms generate
brand value.
31. 8 PwC
Accounting basics and
financial management
The goal of this module is to
provide participants with a basic
understanding of accounting
and financial management.
Additionally the module aims
to help participants understand
the role of these functions within
the organisation. It presents an
overview of financial statements
and key financial statement ratios
that are pivotal for decision making.
It explores the nature and purpose
of Finance Management along
with an examination of the link
between corporate strategy and
financial objectives. It introduces
the concepts of working capital
management, liquidity, cash flows,
and the different sources of capital.
The session will also include an
overview of budgeting and the
basics of risk management.
Project management and
business processes
This module provides an
understanding of the principles and
tools used for effectively managing
projects and the operations of the
organisation. Its aim is to not only
demonstrate how an organisation
manages its projects and operations
but how these decisions can
create or destroy value. Specific
attention will be given to the
organisation’s value chain and
the decisions surrounding it.
It presents project management
methodologies, the project life cycle
and an understanding of the project
environment. It will demonstrate
how to plan and execute projects
addressing key issues such as
deadlines, resource management,
reporting, monitoring, and
quality control to ensure that key
deliverables are met.
PwC’s extensive professional
network provides us unique access
to the highest quality trainers
in each location in which the
Programme is offered.
32. 9PwC’s Mini MBA Programme
Linking it all together
We strongly believe one of the key strengths
of PwC’s Mini MBA Programme is the
focus on the link between our modules
to show the interdependence between all
areas of the organisation. This module
concentrates on the interdependence
between the sessions presented in the
programme. It will revisit the business map
presented in Module 1 so participants can
apply their new understanding of the firm
to the pivotal skill of business mapping.
The balanced scorecard will be presented
to demonstrate how to evaluate the overall
performance of an organisation. A final
section on entrepreneurship will also
be presented. This will be followed by a
Harvard Business School case study that
will incorporate the learning points from
the programme. A personalised assessment
of the case study will be provided to each
participant together with guidance on
suggested future development goals.
Our trainers
Our trainers are meticulously selected to
ensure that each module is presented by a
leader in their respective field.
In choosing our trainers we apply 3 key
criteria that must be met:
1. Experience in leadership position
2. Subject expertise
3. Knowledge of the local business
environment
PwC’s extensive professional network
provides us unique access to the highest
quality trainers in each location in which
the programme is offered.
33. 10 PwC
PwC’s Academy –
Experience knowledge
PwC’s Academy is the educational
business of the global organisation
PricewaterhouseCoopers (PwC).
The foundation of PwC’s Academy is
our team of expert professionals who
convey their wealth of knowledge
and the practical experience they
have gained in their daily work
within leading organisations around
the world.
We offer a variety of training courses
covering professional qualifications,
financial competencies, and
management skills. The courses
are based on both the individual
experiences of our experts and
the best practices of PwC Global.
We constantly adapt our courses to
meet the needs of modern business
and tailor them to our client’s
requirements. PwC’s Academies in
the Middle East are part of PwC’s
growing network of Academies
which are present in over 30
countries worldwide. Through the
network of PwC’s Academies we
continually exchange best practices
and successful methodologies to
ensure that we are consistently
providing industry leading training
programmes.
Our courses are divided into
three areas:
• Finance skills and competencies
(accounting, financial reporting,
financial management, audit,
corporate finance, and corporate
governance)
• Mini MBA Programme and
Management skills
• International professional
qualifications (ACCA, DipIFR,
CIMA Diploma in Performance
Measurement (Arabic), CPA, CFA)
Our courses are offered in two
formats:
• Open training courses accessible
to the public
• Internal training courses
customised to individual
clients’ needs
Our training courses are continually
evolving. We are always open to
working with clients to develop
new courses to meet their needs
and ensure their professional
development objectives are met.
Our key differentiator is our global
network of professionals. We are
constantly communicating and
gathering ideas from our diverse
network of industry experts to
ensure our courses reflect the
needs of modern professionals
and organisations. Our objective
is to have industry leading experts
driving our industry leading
professional training. That’s PwC’s
Academy advantage.
Our key differentiator is our global network of
professionals. We are constantly communicating
and gathering ideas from our diverse network of
industry experts to ensure our courses reflect the
needs of modern professionals and organisations.
36. All the details of the
PwC’s Mini MBA
Programme
The value of
knowledge
PwC’s Mini MBA
Programme
37. The value of knowledge 3
Mini MBA structure 4
Business breakdown and map 5
Corporate and business strategy
People management 6
Management skills
Marketing 7
Leadership and negotiation
Accounting and financial management basics 8
Project management and business processes
Linking it all together 9
Our trainers
PwC’s Academy 10
experience knowledge
Contacts
Contents
Modules
38. 3PwC’s Mini MBA Programme
What is PwC’s Mini MBA
Programme?
PwC’s Mini MBA Programme allows
professionals to gain the training and
business skills offered in a traditional
MBA programme in a more accessible
manner. The programme provides
participants with a clear picture of
organisations, their structure and
management methodology. We
provide an MBA experience in an
intensive 3 month session.
Why choose the Mini MBA
Programme?
Today’s business organisations
require professionals with specialised
skills who can simultaneously
synergise their skills with the larger
organisational structure. It is therefore
essential for professionals to have the
relevant knowledge on all facets of the
modern organisation. From project
management to finance functions,
corporate strategy to human capital,
PwC’s Mini MBA programme will not
only provide an understanding of each
but will also provide clarity on the
interdependence between them.
Who is it for?
The Mini MBA Programme is
intended for those who wish to gain
the business skills provided by a
traditional MBA programme without
incurring the time and costs necessary
to undertake a full MBA programme.
It is ideally suited for current or
aspiring managers along all lines of
business, small and medium sized
enterprise owners, and seasoned or
budding entrepreneurs.
What will I learn?
PwC’s Mini MBA Programme covers
the topics taught in leading global
MBA programmes with a focus on
practical examples and case studies.
The programme comprises nine
specially designed modules carefully
chosen to provide a systematic
framework and clear structure for
understanding organisations. We
have developed a unique mapping
technique to link the modules and
create a successful business strategy.
The PwC Advantage
As a global leader in a full range of
professional services PwC employees
have an in depth understanding of the
complexities of modern organisations.
PwC’s Academy has incorporated the
insights gained from working with
firms from all over the globe into our
unique Mini MBA Programme.
Language
Lectures and materials are in English.
Duration
PwC’s Mini MBA Programme includes
over 12 full days of training (100
hours) conducted over a 3 month
period.
Certificate
At the end of the programme
all participants will receive a
PwC certificate of completion.
This is contingent on meeting the
minimum attendance requirement
of 76 hours and the completion of a
Harvard Business School case study.
A personalised assessment of the
case study will be provided to each
participant together with guidance on
suggested future development goals.
When and where can I
participate in the Mini MBA
Programme?
PwC’s Academy is currently offering
the Mini MBA Programme throughout
the Middle East. For more information
regarding the Programme and how to
register please contact:
Iv Borromeo
E: iv.borromeo@ae.pwc.com
T: +971 (0)4 3043241
You can also contact your PwC’s
Academy Middle East country contact.
These are listed on the back of this
brochure.
39. Corporate and
business strategy
1.5 Days of training
• Critical success factors
• External and internal analysis
• Strategies for innovation
• Forecasting
People management
1.5 Days of training
• HR as a strategic partner
• Culture management
• Recruitment and selection
• Target setting and
performance
Management skills
1 day of training
• Change management
• Effective communication
• Motivation and
empowerment
• Appraisal
• Stress management
Marketing
1.5 Days of training
• Market positioning
• Branding
• Corporate social
responsibility
• Marketing and social media
Leadership and negotiation
1.5 Days of training
• Leadership vs management
• Types of leaders
• Role of leadership in
problem solving
• Negotiations (external
and internal)
Accounting basics and
financial management
1.5 Days of training
• Financial statement analysis
• Nature and purpose of
finance management
• Budgeting and setting
financial objectives
• Risk management
Project management and
business processes
1.5 Days of training
• Project management
methodologies
• The project life cycle
• Business operations
• Quality issues
Linking it all together
1 Day of training
• Conclusion to
business mapping
• Introduction to the case study
Business breakdown and map
1.5 Days of training
• Vision and mission statement
• Stakeholder analysis
• Corporate governance basics
• Business mapping
(introduction)
PwC’s Mini MBA Programme consists of 9 specially
designed modules presented over a 3 month period.
4 PwC
1.
4.
7.
2.
5.
8.
3.
6.
9.
40. 5PwC’s Mini MBA Programme
Business breakdown and
map
This introductory module
presents an understanding of how
businesses’ can be mapped through
an outline of the main areas within
all organisations. The business
map is then used to introduce
competitive and strategic analysis
through our 3 step process of:
Analysis (Position), Choice (Options
for Growth), and Implementation.
It outlines the three levels of
strategy; corporate, business, and
functional along with the objectives
of each. Critical concepts such
as Vision, Mission Statement,
Corporate culture, stakeholder
analysis, and corporate governance
are also explained and examined.
All concepts are presented using
practical examples from the
modern business world.
Corporate and business
strategy
This module begins by presenting a
framework for analysing the global
and local business environment in
which a business operates. To do so
the PESTEL (Politics, Economics,
Social, Technology, Environment,
and Legal) framework is examined.
The concept of competitive and
strategic analysis introduced in
the previous section is explored in
greater depth. Competitive analysis
is examined using the 5 forces
model as well as SWOT analysis.
The module then delves into
strategic positioning and whether
an organisation’s position is
appropriate given their competitive
environment. Strategies for
growth and innovation in different
competitive environments are
developed. One of the most
important topics is the analysis of
the critical success factors and key
performance indicators that are
used to gauge success.
The business map is then used to
introduce competitive and strategic
analysis through our 3 step process of:
Analysis (Position), Choice (Options for
Growth), and Implementation.
41. 6 PwC
People management
In this module we explore the
modern organisation’s most
important resource; its people.
It introduces Human Resource
Management (HRM) examining
key policies and systems such
as recruitment, appraisal,
compensation, benefits that are
used to manage people. There is
also discussion of contemporary
issues and issues specific to the
region. A focus of the module is
addressing the vital link between
business strategy and HRM
along with the impact of HRM on
organisational culture and business
performance. Using theories,
research evidence, and practical
tools participants will understand
and learn to evaluate HRM policies
and their effect on the whole
organisation.
Management skills
The aim of this module is to provide
the basics of effective management.
Motivation and communication
are critical topics in this section.
Methods for motivation and how to
identify motivational drivers at an
individual level are investigated.
The module analyses different
types of communication and their
evolutions with technological
progress. It also explores how
different communication styles
can be received (positively and
negatively) and how to adapt
communication style depending
on the audience. The module
covers the basics of time and stress
management. Tools for planning,
both short term and long term, are
also examined. Practical examples
will be used to guide participants
throughout the module.
The module analyses different
types of communication and their
evolutions with technological
progress.