1. Steve Jobs
Apple, CEO
HAMZA ŞANDA
twitter: @sandahamza

2. Birth and Adoption
 Steve Jobs was born February 24,
1955 in San Francisco, California to an
American mother, Joanne Carole
Schieble, and a Syrian father,
Abdulfattah John Jandali.
 A week after birth he was put up for
adoption.
 He was adopted by Paul and Clara
Jobs who gave him the name of Steven
Paul Jobs.

3. Childhood and Teenage years
 Since he was a boy, his skills became so apparent
that he was allowed to skip 5th grade and go
straight to middle school.
 When he became 11 years old he moved to Los
Altos that distinguished by its great number of
engineer’s garages.
 At Homestead High, he attended his first
electronics class and befriended Bill Fernandez,
who shared his passion for electronics.
14-year old Steven Paul Jobs
 Fernandez happened to know an electronics
whiz whose name was Steve Wozniak.

4. Friendship between “the Two Steves”
 Although they met in 1969, a real friendship
between Steve and Wozniak started developing
a couple of years later, when Wozniak became a
renowned figure in the small world of “phone
phreaks”.
 They started selling “blue boxes” that allowed
to make AT&T’s international calls for free, until
it started to become too illegal to be safe.
Steve Jobs (left) and Wozniak
(right) with a “blue box”

5. College and his First Job
 After Steve finished High School, he attended
Reed College in Oregon.
 His grades were extremely poor.
 “After six months, I had no idea what I wanted to
do with my life and no idea how college was going
to help me figure it out, so I decided to drop out”.
 It wasn’t before 1974 that he got his first job at a
young video game company called Atari.

6. The Birth of Apple Computer
 At that time, Steve Wozniak was working in the design
of what would be considered as the first PCs.
 Steve’s own interest in computer design was limited,
but he understood that his friend’s current project was
an amazing feat of engineering.
 He started to get involved and after a few months, he
convinced Woz to found a company to sell his computer.
 So, on April 1, 1976, Apple was born. The name “Apple
Computer” was chosen because they hadn’t found
anything better and because it was Steve’s favorite
food. Apple’s first logo

7. The Apple I
 Though their initial plan was to sell just printed
circuit boards, Jobs and Wozniak ended up
creating a batch of completely assembled
computers, and entered the personal computer
business.
 The first personal computer Jobs and Wozniak
introduced was called the Apple I.
 The Apple I sold for $666.66
 It was a fast success and about 200 units were
produced.

8. The Apple II
 In 1977, Woz started working on the design of
the Apple II, which was a real breakthrough due to
its color display, sound and expandability. More
than two million were sold.
 At this time, Apple gave up its old logo and
adopted its striped apple-with-a-bite logo.
 Apple became the company of personal
computers.
 In 1983, the Apple Lisa was introduced, but
wasn’t a success.

9. The Macintosh Project
 Steve, who owned $7.5 million of Apple stocks,
was worth $217.5 million by the end of the day. He
became one of the richest self-made men in
America.
 However, Steve wanted to be involved in the
development of Apple’s future products.
 By early 1981, Steve took over the Macintosh
project.
 He wanted the Macintosh to be a PC “as easy to
use as a toaster”.
 1984 saw the introduction of the Macintosh, the
first commercially successful computer with a
graphical user interface.

10. Departure from Apple
 The first figures of Mac sales looked very
promising.
 However, the differences of treatment between
the former Lisa group and the Mac group hurt the
company.
 It all came to an end on Tuesday, May 28, 1985.
Despite his attempts to convince board members,
every single board member voted his removal.
 This was the beginning of one of the darkest
period in Steve’s life. He didn’t know what would
become of him.

11. NeXT
 After leaving Apple, Jobs founded another
computer company, NeXT Computer.
 Like Apple's Lisa, the NeXT Cube (launched
1990) was technologically advanced, but was
never able to break into the mainstream mainly
owing to its high cost and compatibility
problems.
 In January 1992, Steve decided to react to the
Cube’s miserable sales by licensing its operating
system, but it failed too.
 On February 11, 1993, Steve Jobs officially
confirmed he had given up and shut down
NeXT’s efforts in hardware.

12. Pixar
 The story of Pixar began in 1985. At the time, it
was a little group of almost 50 people.
 Steve decided to purchase the company at $10
million to Lucas Film Ltd.
 The Pixar team made the short films Luxo Jr. and
Tin Toy that got so popular that the latter won the
Oscar for best animated short film in early 1989.
 Pixar started to gain more attention from
animation colossus Disney. Steve signed a three-
picture deal, the first of which was Toy Story.
 Everything went as planned, and even better
than that: Toy Story was a critical success and
earned as much as $29 million in US box office
receipts during its opening weekend.

13. The Return to Apple
 During Steve’s absence, Bill Gates used his
privileged relationship with Apple to steal some of
its latest technology and develop a GUI of its own,
Windows; and soon became the most popular OS.
 Apple’s market share fell down to around 4%,
making it an almost small player in the market it
had created.
 They decided to purchase NeXT on December
20, 1996, bringing Jobs back to the company he
founded.
 On August 6, 1997, at MacWorld Expo, an
announcement was made: Apple was going to
partner with its archrival, Microsoft.

14. New Beginnings
 Steve took many measures in order to bring
Apple back to its glory and cut the number of
projects from 350 to a dozen.
 The first one was “Think different” campaign.
 But the best was yet to come: the iMac. It was
unveiled on May 6, 1998. Its revolutionary design
made it a stunning success.
 That design was also used on the iBook with the
same success.
 More importantly, it is in January 2000 that
Steve showed the first glimpses of Apple’s next
generation operating system, Mac OS X.

15. The iPod Revolution
 In the early 21st century, a new age of
computing began: that of the digital lifestyle.
 When the Napster phenomenon erupted in
2000, Steve asked the iTunes team to work on a
new project, a portable digital music player.
 The iPod was introduced to the world on
October 23, 2001 and could carry “1,000 songs
in your pocket”.

16. The iPod Generation
 With offering many versions of iPod, Steve created new music listener
generation after walkman.
 Steve monitized high revenue to Apple with iPod in 10 years.

17. The iPhone: X-Generation Phone
 In 2007, Steve finally launched his X-Generation Phone to the world market.
 It made an impact and is sold out of nearly 4 million in 6 months.
 And until today, 108 million iPhone is sold.

18. The iPhone: Revolution

19. The iPad: X-Tablet PC
 Apple released the first iPad in April 2010 and
developed, marketed as a platform for audio-
visual media including books, periodicals,
movies, music, games, and web content
 Like iPhone and iPod Touch, the iPad is
controlled by a multitouch display - a departure
from most previous tablet computers.
And it’s sold 3 million in 80 days.
 By the release of the iPad 2 in March 2011,
more than 15 million iPads had been sold.

20. TODAY...
 Apple’s brand value jumped 84% to $153.3
billion, driven largely by the company’s success
with the iPad and iPhone 4, the study found.
 And NOW, Apple is most valuable BRAND on
the world, of cource by STEVE JOBS.

22. Thank You...