Steve Jobs
Apple, CEO
HAMZA ŞANDA
twitter: @sandahamza

Birth and Adoption
 Steve Jobs was born February 24,
1955 in San Francisco, California to an
American mother, Joanne Carole
Schieble, and a Syrian father,
Abdulfattah John Jandali.
 A week after birth he was put up for
adoption.
 He was adopted by Paul and Clara
Jobs who gave him the name of Steven
Paul Jobs.

Childhood and Teenage years
 Since he was a boy, his skills became so apparent
that he was allowed to skip 5th grade and go
straight to middle school.
 When he became 11 years old he moved to Los
Altos that distinguished by its great number of
engineer’s garages.
 At Homestead High, he attended his first
electronics class and befriended Bill Fernandez,
who shared his passion for electronics.
14-year old Steven Paul Jobs
 Fernandez happened to know an electronics
whiz whose name was Steve Wozniak.

Friendship between “the Two Steves”
 Although they met in 1969, a real friendship
between Steve and Wozniak started developing
a couple of years later, when Wozniak became a
renowned figure in the small world of “phone
phreaks”.
 They started selling “blue boxes” that allowed
to make AT&T’s international calls for free, until
it started to become too illegal to be safe.
Steve Jobs (left) and Wozniak
(right) with a “blue box”

College and his First Job
 After Steve finished High School, he attended
Reed College in Oregon.
 His grades were extremely poor.
 “After six months, I had no idea what I wanted to
do with my life and no idea how college was going
to help me figure it out, so I decided to drop out”.
 It wasn’t before 1974 that he got his first job at a
young video game company called Atari.

The Birth of Apple Computer
 At that time, Steve Wozniak was working in the design
of what would be considered as the first PCs.
 Steve’s own interest in computer design was limited,
but he understood that his friend’s current project was
an amazing feat of engineering.
 He started to get involved and after a few months, he
convinced Woz to found a company to sell his computer.
 So, on April 1, 1976, Apple was born. The name “Apple
Computer” was chosen because they hadn’t found
anything better and because it was Steve’s favorite
food. Apple’s first logo

The Apple I
 Though their initial plan was to sell just printed
circuit boards, Jobs and Wozniak ended up
creating a batch of completely assembled
computers, and entered the personal computer
business.
 The first personal computer Jobs and Wozniak
introduced was called the Apple I.
 The Apple I sold for $666.66
 It was a fast success and about 200 units were
produced.

The Apple II
 In 1977, Woz started working on the design of
the Apple II, which was a real breakthrough due to
its color display, sound and expandability. More
than two million were sold.
 At this time, Apple gave up its old logo and
adopted its striped apple-with-a-bite logo.
 Apple became the company of personal
computers.
 In 1983, the Apple Lisa was introduced, but
wasn’t a success.

The Macintosh Project
 Steve, who owned $7.5 million of Apple stocks,
was worth $217.5 million by the end of the day. He
became one of the richest self-made men in
America.
 However, Steve wanted to be involved in the
development of Apple’s future products.
 By early 1981, Steve took over the Macintosh
project.
 He wanted the Macintosh to be a PC “as easy to
use as a toaster”.
 1984 saw the introduction of the Macintosh, the
first commercially successful computer with a
graphical user interface.

Departure from Apple
 The first figures of Mac sales looked very
promising.
 However, the differences of treatment between
the former Lisa group and the Mac group hurt the
company.
 It all came to an end on Tuesday, May 28, 1985.
Despite his attempts to convince board members,
every single board member voted his removal.
 This was the beginning of one of the darkest
period in Steve’s life. He didn’t know what would
become of him.

NeXT
 After leaving Apple, Jobs founded another
computer company, NeXT Computer.
 Like Apple's Lisa, the NeXT Cube (launched
1990) was technologically advanced, but was
never able to break into the mainstream mainly
owing to its high cost and compatibility
problems.
 In January 1992, Steve decided to react to the
Cube’s miserable sales by licensing its operating
system, but it failed too.
 On February 11, 1993, Steve Jobs officially
confirmed he had given up and shut down
NeXT’s efforts in hardware.

Pixar
 The story of Pixar began in 1985. At the time, it
was a little group of almost 50 people.
 Steve decided to purchase the company at $10
million to Lucas Film Ltd.
 The Pixar team made the short films Luxo Jr. and
Tin Toy that got so popular that the latter won the
Oscar for best animated short film in early 1989.
 Pixar started to gain more attention from
animation colossus Disney. Steve signed a three-
picture deal, the first of which was Toy Story.
 Everything went as planned, and even better
than that: Toy Story was a critical success and
earned as much as $29 million in US box office
receipts during its opening weekend.

The Return to Apple
 During Steve’s absence, Bill Gates used his
privileged relationship with Apple to steal some of
its latest technology and develop a GUI of its own,
Windows; and soon became the most popular OS.
 Apple’s market share fell down to around 4%,
making it an almost small player in the market it
had created.
 They decided to purchase NeXT on December
20, 1996, bringing Jobs back to the company he
founded.
 On August 6, 1997, at MacWorld Expo, an
announcement was made: Apple was going to
partner with its archrival, Microsoft.

New Beginnings
 Steve took many measures in order to bring
Apple back to its glory and cut the number of
projects from 350 to a dozen.
 The first one was “Think different” campaign.
 But the best was yet to come: the iMac. It was
unveiled on May 6, 1998. Its revolutionary design
made it a stunning success.
 That design was also used on the iBook with the
same success.
 More importantly, it is in January 2000 that
Steve showed the first glimpses of Apple’s next
generation operating system, Mac OS X.

The iPod Revolution
 In the early 21st century, a new age of
computing began: that of the digital lifestyle.
 When the Napster phenomenon erupted in
2000, Steve asked the iTunes team to work on a
new project, a portable digital music player.
 The iPod was introduced to the world on
October 23, 2001 and could carry “1,000 songs
in your pocket”.

The iPod Generation
 With offering many versions of iPod, Steve created new music listener
generation after walkman.
 Steve monitized high revenue to Apple with iPod in 10 years.

The iPhone: X-Generation Phone
 In 2007, Steve finally launched his X-Generation Phone to the world market.
 It made an impact and is sold out of nearly 4 million in 6 months.
 And until today, 108 million iPhone is sold.

The iPhone: Revolution

The iPad: X-Tablet PC
 Apple released the first iPad in April 2010 and
developed, marketed as a platform for audio-
visual media including books, periodicals,
movies, music, games, and web content
 Like iPhone and iPod Touch, the iPad is
controlled by a multitouch display - a departure
from most previous tablet computers.
And it’s sold 3 million in 80 days.
 By the release of the iPad 2 in March 2011,
more than 15 million iPads had been sold.

TODAY...
 Apple’s brand value jumped 84% to $153.3
billion, driven largely by the company’s success
with the iPad and iPhone 4, the study found.
 And NOW, Apple is most valuable BRAND on
the world, of cource by STEVE JOBS.

Thank You...