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                               10 Digital Trends For 2013



Photo Credit x-ray delta one               www.spiderworking.com
1. Content Marketing


  Creating and sharing
  content that isn’t direct
  sales material but is
  designed to attract
  more sales.




                              www.spiderworking.com
  Photo credit phauly
2. The Internet Of Things

                                The Internet of
                                things - connecting
                                everyday objects to
                                the Internet & one
                                another allowing
                                many tasks and
                                activities to be
                                automated.



                                      www.spiderworking.com
photo credit: x-ray delta one
3. 3D Printing


3D printing does
exactly what it says
on the tin, it
renders a 3D hard
copy of an object
from a design
blueprint.



                        www.spiderworking.com
Photo credit Makerbot
4. Context Marketing

                       By looking deeper
                       at our market and
                       better profiling the
                       people we can
                       impress them by
                       delivering content
                       that is 100%
                       relevant to them.


                              www.spiderworking.com
5. Local and digital
We’re expanding
the
shopkeeper/custo
mer relationship
beyond the
boundaries of
bricks and mortar
and bringing it in to
our home and onto
our smart phones.

                        www.spiderworking.com
6. Mobile
            Luckily for
            businesses that
            haven’t optimised for
            Mobile it’s not too
            late. Mobile use is
            growing at a
            ferocious rate but
            worldwide only 13%
            of internet traffic is
            via mobile.

                     www.spiderworking.com
7. Second Screening


41% of tablet
owners and 38% of
smartphone users
use their mobile
device whilst
watching TV.




                               www.spiderworking.com
Photo credit X Ray Delta One
8. Less Physical Stuff


                         Why have a house
                         full of DVD’s and
                         books when we can
                         fit an entire library on
                         a Kindle and watch
                         movies on demand
                         via Netflix?



                                  www.spiderworking.com
Photo Credit kk+
9. Censorship of the Internet

Businesses must
keep an eye on
themselves and
their employees &
make sure they are
complying with
copyright, privacy
and advertising
guidelines in 2013.


                                www.spiderworking.com
Photo credit Conradfoerstner
10. Augmented Reality
                               Wearing glasses that
                               can display
                               information about our
                               surroundings,
                               connect us with
                               people, our emails,
                               text messages, the
                               web and more is
                               surely what bringing
                               the Internet in to our
                               everyday lives should
                               be about.
                                       www.spiderworking.com
Photo Credit X ray Delta One
+
    Thank You



                            Read More
              www.spiderworking.com/blog


    www.spiderworking.com

    wave@spiderworking.com

    @Spiderworking

    facebook.com/spiderworking

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10 Digital Trends For 2013

  • 1. + 10 Digital Trends For 2013 Photo Credit x-ray delta one www.spiderworking.com
  • 2. 1. Content Marketing Creating and sharing content that isn’t direct sales material but is designed to attract more sales. www.spiderworking.com Photo credit phauly
  • 3. 2. The Internet Of Things The Internet of things - connecting everyday objects to the Internet & one another allowing many tasks and activities to be automated. www.spiderworking.com photo credit: x-ray delta one
  • 4. 3. 3D Printing 3D printing does exactly what it says on the tin, it renders a 3D hard copy of an object from a design blueprint. www.spiderworking.com Photo credit Makerbot
  • 5. 4. Context Marketing By looking deeper at our market and better profiling the people we can impress them by delivering content that is 100% relevant to them. www.spiderworking.com
  • 6. 5. Local and digital We’re expanding the shopkeeper/custo mer relationship beyond the boundaries of bricks and mortar and bringing it in to our home and onto our smart phones. www.spiderworking.com
  • 7. 6. Mobile Luckily for businesses that haven’t optimised for Mobile it’s not too late. Mobile use is growing at a ferocious rate but worldwide only 13% of internet traffic is via mobile. www.spiderworking.com
  • 8. 7. Second Screening 41% of tablet owners and 38% of smartphone users use their mobile device whilst watching TV. www.spiderworking.com Photo credit X Ray Delta One
  • 9. 8. Less Physical Stuff Why have a house full of DVD’s and books when we can fit an entire library on a Kindle and watch movies on demand via Netflix? www.spiderworking.com Photo Credit kk+
  • 10. 9. Censorship of the Internet Businesses must keep an eye on themselves and their employees & make sure they are complying with copyright, privacy and advertising guidelines in 2013. www.spiderworking.com Photo credit Conradfoerstner
  • 11. 10. Augmented Reality Wearing glasses that can display information about our surroundings, connect us with people, our emails, text messages, the web and more is surely what bringing the Internet in to our everyday lives should be about. www.spiderworking.com Photo Credit X ray Delta One
  • 12. + Thank You Read More www.spiderworking.com/blog www.spiderworking.com wave@spiderworking.com @Spiderworking facebook.com/spiderworking