Buy HALO’s Promotional BIC pens including custom BIC pens for FREE samples, low minimums & up to $100 off your 1st order! Exceptional BIC’s desk supplies to represent your promotional product Log on https://www.halo.com/brands/bic-promotional-products.aspx

1. HALO
1980 Industrial Drive
Sterling, IL - 61081
(815) 625-0980
USA

2. Secret to Maximizing Return on Investment with Personalized Pencils
and Pens
Personalized pencils and personalized pens are hugely popular
advertising specialty items. They’re affordable! And they work! The
perfect pencil or pen creates positive impressions of your brand
and reinforces that impression over a long period of time.
But making the right selection is a big job. Getting it right means
thinking through your brand positioning, the needs of your
audience, and your method of distribution.

3. Brand Positioning
Always choose a quality product that works well and will be an oft-
used favorite. Also research the consumer safety record of both
manufacturer and product – you don’t want a public relations
disaster from a suboptimal product that harms someone!
Beyond that, what brand image do you want to convey? Luxury?
Economy? A traditional or offbeat style?your distributor’s sales
representatives for guidance.
If environmental considerations are important, you have loads of new
choices, including refillable, PVC-free, and constructed from
recycled materials, such as Bic’senvironmentally-
friendlypersonalized pens.
Personalized pencils can be handsome mechanical pencils in metal or
plastic barrels or traditional imprinted wooden pencils.

4. Your method for distributing your logo pens or pencils also is
important. They don’t really lend themselves to mailings unless
you’re doing some fancy dimensional package. Most marketers use
them in table-top promotions in retail outlets, schools, and trade
shows, or put them into event goodie bags. Again, the venue may
help to inform your selection. For example, pens or pencils given to
road race participants or students might be sporty and durable for
on-the-go use in book bags, pockets, and outdoors.
Considering these factors will help you build positive brand
awareness and recall. Studies for the $18 billion promotional
products industry have shown that advertising specialty items aid
brand recall and speed reorders. . In one study, over half of
recipients reported using the giveaway daily and doing business
with the company that gave it to them. What’s more, they reported
that their impression of the company was more positive after
receiving the promotional item.