Buy HALO’s Promotional BIC pens including custom BIC pens for FREE samples, low minimums & up to $100 off your 1st order! Exceptional BIC’s desk supplies to represent your promotional product Log on https://www.halo.com/brands/bic-promotional-products.aspx

1. HALO
1980 Industrial Drive
Sterling, IL - 61081
(815) 625-0980
USA

2. Choose the Right Custom Pen or Pencil for Your Target
Audience
Custom pencils and custom pens and are hugely popular as
advertising specialty items. That’s because they’re affordable
and they work! Giving a customer or prospect the perfect pen
creates positive impressions of your brand and reinforces that
impression over a long period of time.
But making the right selection is a daunting job. You’re faced
with endless combinations of colors, materials, and styles –
barrel materials, thumb
cushions, caps, inks, leads, colors, point styles, retractable
mechanisms—the list goes on.

3. According to distributor Halo.com, one of the largest U.S. distributors
of Bic custom pens, you’ll get the best return on your investment if
you match your writing instrument to your target demographic.Take
time to think through your brand positioning, the needs of your
audience, and your method of distribution. Know your customer’s
likes and dislikes, and choose from hundreds of styles the one that
you know will appeal. Use your distributor’s sales representatives
for guidance. Distributors’ online catalogs are a great starting point
for ideas.
Are you trying to convey quality, economy, or a certain style? Always
choose a quality product that works well and will be an oft-used
favorite.
For example, you’ll want to choose an upscale pen or pencil if you sell
high-value items or services, such as financial planning and
investment or architectural design.

4. If environmental considerations are important to your brand
positioning, choose from a refillable, PVC-free, and recycled
product.
Custom pencils can be old-fashioned, handsomely imprinted wooden
pencils.Or choose a sophisticated metal or economical plastic
mechanical pencil. These, too, come in a wide variety of
styles, colors, and points.
Giving away a nicely branded pen or pencil is definitely an affordable
way to build positive brand awareness and recall.In one study,over
half of recipients reported using such giveaways daily and doing
business with the companies who gave away the items. What’s
more, they reported that their impression of the company was
more positive after receiving the promotional item.