Gardenia company profile

1. Gardenia Telco Profile &
Solutions Portfolio

2. Company Overview
Gardenia Telco is a company that was built with the vision of serving the entire Middle
East & Africa region with state of the art Telecom solutions & Consultation.
Since its inception and establishment of its offices in Jordan, Saudi Arabia, Egypt, Iraq
and Libya, Gardenia Telco managed to build a strong reputation for a quality of service
and excellence in delivering consulting services and state of the art telecom, software
& security solutions.

3. Gardenia’s Vision
To become the leading end-to-end Telecom solution provider across MEA region
providing Fixed, Mobile, FMC & tailored software solutions.
Converged Network Solutions
End-To-End Telecom
Solutions
Mobile Apps & Software Development Cloud Based Security Services

4. Solutions & Services Offered by Gardenia Telco
 Telecom Solutions
 Financial, Business, Regulatory, Legal and Technical Consultation “SBR & WiTech”
 Value Added Services for Mobile & Fixed-Line Operators “StreamWIDE”
 Common Service Management for WiMAX, Wi-Fi, 3G, Fixed Broadband and LTE “APTILO”
 Mesh, Indoor & Outdoor Wi-Fi Solutions “ARUBA Networks”
 3G/4G Mobile data offloading solutions
 NGN, IMS, VoLTE, Fraud Detection/Prevention & Session Control Solutions “ACME Packet”
 Next Generation VoIP Media Gateways “TelcoBridges”
 DPI/ IPE Solutions “PROCERA”
 Telco-OTT (Over- the-Top) services “CounterPath”
 Online Mobile E-commerce “CallSign”
 Cloud Security Services “Zscaler”
 Next Gen Hosted Video Conferencing Solution “Vidyo”
 High Performance Service Assurance, creation and Turn up “Accedian Networks”
 Mobile Applications, Web Design & Software Development
 Mobile Application Development.
 Web Based Applications Development using Microsoft.NET, Python, PHP, SOAP/XML…etc.

5. Telecom Solutions

6. Regulatory & Telecom Consulting
Services

7. Consulting Services
 In-house Consulting expertise due to the long standing work of the
company founders in both vendor and operator environments
 Full partnership with SBR Juconomy Consulting AG Group across the MEA
region (http://www.sbr-net.com)
 SBR offers Business, commercial, Legal, Regulatory Advice and technical consulting services in
regulated network industries in the telecoms sector and other network industries (post,
electricity, gas, railways), as well as the media and information technology (ICT) segments
 Full partnership with WiTech across the MEA region (http://www.witech.it)
 WiTech is a solutions, consulting and engineering company founded in 2003 as a spin-off of the
University of Pisa, Italy. WiTech provides the market with:
 Public Wi-Fi Cloud solution & consultation
 Business case analysis of wireless network initiatives leveraging the TEA|WiMAX and TEA|
LTE family of powerful and unique tools.
 Integrated OSS/BSS solutions that leverage the company’s modular and scalable WROP
(access & service management).
 TelcoGIS (geographic information system) platforms.
 Strategic consulting on technology, investment plans and engineering services.

8. Value Added Services for Mobile &
Fixed Line Operator

9. Value Added Services’ Solutions
 Innovative VAS solutions for Telecom  Audio and Video Conferencing.
Operators both Mobile & Fixed Through  Notification on Reach ability.
Partnerships with global vendors:  Colorful Ring Back Tones.
 Video Call Completion.
StreamWIDE  Converged Messaging.
 One Number Service.
 SMS2PSTN Solution.
 Presence, IM, Chat.
 Voice & Video SMS.
 Gardenia’s Offerings include VAS solutions  Visual Voicemail.
required by operators including BUT not  Calls Screening.
limited to:
 Unified communications
 Voice Mail system with advanced features
 Advanced Charging Solutions (Convergent
Online Charging system, Unlimited Rating
Capabilities…etc).
 Broadcast Campaigns System (Mass multi-
channel Advertising and Broadcasting
Solution).

10. Common Policy & Service
Management

11. Aptilo Multi-access architecture

12. AAA+, PCRF+, OCS and OCFS
xDSL, WiFi, WiMAX, 3G and LTE
OSS BSS
IMS Appl
IMS Appl Applications
Applications CRM, Inventory
CRM, Inventory Postpaid
Postpaid Prepaid
Prepaid Databases
Databases
Provisoning, NMS
Provisoning, NMS
CDR Diameter,
HTTPS/SOAP-XML CCS Diameter,
Rx Radius,SOAP
Radius, xBC,
LDAP
Web
Web
HSS- L L
HSS- SPR
SPR OCFS
OCFS OCS
OCS
- Wx (Diameter), Portals
Portals
- MAPoverSS7 (D’/Gr’)
HLR/
HLR/ PCRF+
PCRF+ AAA+
AAA+
HSS
HSS
EAP- TLS, TTLS,SIM/AKA
u s,
, Radi
SOAP er
et
Diam S6a Gx Gy Gz
Wa (Radius/Diameter)Gx, Gy, Gz,
Diameter/Radius: R3,
Radius/Diameter
R3 Radius/
Radius/Diameter R3
Device Mgmt Diameter
Device Mgmt SS7
MME
MME
4G P-GW
P-GW
OMA-DM, TR-69
3G SGSN GGSN DPI
Internet
SGSN GGSN DPI
ASN
ASN DPI
DPI HA
HA
Wi-Fi AC
AC
xDSL
BRAS
BRAS DPI
DPI

13. Mesh, Indoor & Outdoor Wi-Fi
Solutions

14. ARUBA Solution Overview
AirWave
Amigopod
ClearPass
Mobility
Controller
Mobility Services in Enterprise Cloud
Indoor and Outdoor Mobility Access Remote Nodes,
APs Switches Remote & Instant APs VIA Agent
Thin Access On-Ramps
Only Context Aware Access Network
Only Context Aware Access Network

15. Platform Integration Lowers Costs
Access Points
Site Survey
Packet capture
Air Monitors
WiFi IDS / IPS
PoE Switches
WLAN Switches/Blades
Captive Portal
VPN Concentrator
 Integrated Services
LAN-speed Firewall  Hardware-Based Controller
 Scales Up To 80Gbps
Router/QoS Devices
 10GE Wired Interconnects
Management Systems

16. 3G/4G Mobile Data Offloading

17. Mobile Data Offloading to WiFi
Cable/DSL
International Operator WiFi
WiFi Roaming
Internet
Wireless
ISP
Aptilo Mobile
Aptilo Mobile
HLR Offloading
Offloading
DPI Solution
Solution
OSS/ Internet
BSS
GGSN
PCRF
Mobile Core
Mobile Core
Access
Controller Hotel/Retail
Chain
Access Operator’s
Point Own WiFi

18. Mobile Data Offloading to WiFi
Cable/DSL
International Operator WiFi
WiFi Roaming
Internet
Wireless
ISP
Aptilo Mobile
Aptilo Mobile
HLR Offloading
Offloading
DPI Solution
Solution
OSS/ Internet
BSS
GGSN
PCRF
Mobile Core
Mobile Core
Access
Controller Hotel/Retail
Chain
Access Operator’s
Point Own WiFi

19. Mobile Data Offloading to WiFi
Cable/DSL
International Operator WiFi
• Manage WiFi Services WiFi Roaming
Internet
• Multiple login methods
Wireless
• Built in pre-paid/post-paid
ISP
• Deployed and certified with
Aptilo Mobile
Aptilo Mobile
widely available WiFi vendors
HLR Offloading
Offloading
DPI
• Manage and rate roaming Solution
Solution
• Vertical business offerings
OSS/ Internet
BSS
GGSN • Statistics & Reporting
PCRF
Mobile Core
Mobile Core
Access
Controller Hotel/Retail
Chain
Access Operator’s
Point Own WiFi

20. Mobile Data Offloading to WiFi
Cable/DSL
International Operator WiFi
WiFi Roaming
• Completely seamless
Internet
• Full identity security of SIM
Wireless
• SIM Authenticates to HLR ISP
Aptilo Mobile
Aptilo Mobile • Secure 802.1x WiFi encryption
HLR Offloading
Offloading • Aggregates thousands Radius
DPI Solution
Solution authentication links to one
OSS/ Internet
BSS • Flexibility SS7 and SIGTRAN
GGSN
PCRF
• Multiple HLR nodes
Mobile Core
Mobile Core
Hotel/Retail
Chain
Encrypted
Encrypted Access Mobile Operator
WiFi Link
WiFi Link Point WiFi

21. Mobile Data Offloading to WiFi
Cable/DSL
International Operator WiFi
WiFi Roaming policy validation and
• WiFi
Internet service profile definitions
• Multiple Policy look-ups in Wireless
OSS/BSS or PCRF ISP
Aptilo Mobile
Aptilo Mobile • Common policies with 3G
HLR Offloading
Offloading • Unique WiFi policies
DPI Solution
Solution • Billing and Pre-Paid System
OSS/ Internet
BSS integration
GGSN • SMS One-Time-Password
PCRF
Mobile Core
Mobile Core
Hotel/Retail
Chain
Mobile Operator
WiFi

22. NGN, IMS, VoLTE, Fraud
Detection/Prevention & Session
Control Solutions

23. Acme Packet
Converged NGN and IMS Edge & Core Solutions
• Services enabled
– Voice, video and RCSe
– 4G data services
– FMC (small cell, WiFi)
– Interconnect and roaming
• SMX Session management
– CSCF functions plus SBC
• SBC and MSG Border control
– P/E/I-CSCF + SBC
– Multiservice Security Gateway
• Next-gen signaling core
– Core Diameter Signaling
Controller (DRA)
– Session Routing Proxy
(BGCF)
• Interconnect and roaming
– I-SBC (I-BCF/I-CSCF)
– I-DSC (DEA)

24. Palladion Deployment Architecture
Mediation Engine
Voice and Video Customer Experience Fraud Detection & Historical Data
Operations & Troubleshooting Prevention Traffic Analysis
System Management
Real-time processing
Palladion Software Platform (Mediation Engine) Correlation
GMSC SGW MGC
VoIP Carriers
SIP
STP HSS
Peering
S-CSCF S-CSCF SBC
SS7 SS7
I-CSCF P-CSCF SBC PSTN Cloud
PSTN Cloud
GW
IMS Core
SBC
Next Generation Network
PALLADION Agents (network
probes)
Data retrieval Residential Users Business Users
Preprocessing
Media Analysis

25. Next Generation VoIP Media
Gateways

26. TelcoBridges Value Propositions
• Key Tmedia VoIP Gateways advantages
– Scalability
• TMG800: From 1 to 8 E1 in a single box
• TMG3200: From 16 to 64 E1 in a single box
• TMG7800: From 16 to 1024 E1 in a single system
• Easily scale up and increase of E1s thru a simple licensing scheme
• Benefit: Investment protection & Simplicity
– High Availability
• TMG800/TMG3200: 1+1 protection without need for physical cabling switchover
• TMG7800: N+1 protection
• No loss of service, No loss of capacity, over 99.999% uptime
• Benefit: Increased revenue and no loss
– VoIP codec flexibility
• No DSP template limitation like other vendors
• 2048 simultaneous channels any mix of Universal Codecs
• Universal Codecs: G.711, G.723.1, G.726, G.729ab, T.38 V.17, clear mode (RFC 4040)
• Benefit: Flexibility and Increased Interconnections

27. Continued
– Onboard SS7
• Lower CAPEX (no extra MGC or SSW to buy)
• Lower OPEX (no external servers, less power consumption, less rack space)
• Benefit: Lower OPEX & CAPEX
– Call handling & Setup performance
• Twice performances of IMG2020, 10 times Audiocodes w/SSW
• Performance translates into requiring less E1s to support a given BHCA value
• Benefit: Lower operation cost
– Rich call routing features
• Any to Any routing (SIP,ISDN,SS7,CASR2)
• Routing based on ruby scripting language
• Any type of routing can be used (LCR, ASR, … etc)
• Benefit: Routing can be easily modified to match customer’s specific Business logic
– Low power consumption
• 138W consumption per gateway, fully loaded
• Benefit: Lower OPEX

28. Continued
– Simplicity & Complete Solution in a single box
• All Tmedia VoIP gateways run the same software and support the same features (SS7,
SIP, call control, management interface, etc.).
• SS7, ISDN PRI, SIP, with addition of CAS R2 and SIGTRAN. All of these protocols can
work simultaneously.
• Dynamic transparent transcoding between the different supported codecs is
supported.
• Any to any switching and routing including TDM to SIP, SIP to TDM and SIP To SIP
• G.711 mu-law, G.711 a-law, G.729 a, G.729 ab, G.723.1, G.726, T.38 Real-Time Fax
Relay, In-band DTMF Relay and SIP NOTIFY. In addition, mobile codecs for 2G and 3G
supported including GSM FR, GSM EFR, AMR, AMR-WB, EVRC/QCELP and Wireline &
Fax codecs such as G.728, G.729eg, T.38, RFC 4040 and others are supported as well.
• Echo cancellation, silence suppression, DTMF is 128ms on all channel simultaneously
• with Legacy protocols such as SS7, NGN protocols such as SIP, Transcoding, any to
any routing including SIP to SIP, TDM to SIP and SIP to TDM…etc simultaneous
support, a huge savings for Telecom operators will be achieved.
• Benefit: Simple and streamlined OAM&P methods and procedures along with
Flexibility and Lower CAPEX & OPEX

29. Continued
– Support Model
• Standard Support offer is offered in banks of hours, never expiring, charged per
use, per minute
• No yearly recurrent fee per year for support
• Consultative approach to fixing customer operation problems
• Outstanding quality of support as reported by our customers
• Benefit: Lower OPEX, better support
– Engineering Agility
• Very agile Engineering team
• Ability to provide fix/adjustments to customer specific problems within a week
time frame (depending on severity)
• Benefit: Agility to adjust to customer specific needs rapidly
– Affordability
• Cheaper than competition for most configurations
• Benefit: Lower CAPEX
– Availability
• Normally shipped within 3 weeks.
• Benefit: Quicker Revenue Attainability

30. DPI/ IPE Solutions

31. Intelligent Policy Enforcement is Required
“PROCERA”
Subscribers Intelligent Policy Enforcement Applications
31

32. IPE Deployment Architecture
Usage
Usage Policy
Policy Tiered
Tiered Trends //
Trends Customer
Customer
Billing
Billing
Management
Management Management
Management Services
Services Marketing
Marketing Service
Service
AAA / Auth PCRF / Policy NMS & Events Online and Call
Reporting
CONTROL PLANE
Server Controller Interface Offline Charging Center
SMS SNMP
Gx Gy/Gz/CDR Analytics LiveView
Provisioning
PSM PIC
Radius/Diameter
Intelligent
Policy
Enforcement
Hosted
Content
PRE Internet
DATA PLANE
Router
Partner
Content
GGSN Internet
Subscriber PDSN Statistics Peering Content
Subscriber Statistics Peering
Awareness
Awareness SAE-GW Collection
Collection Control
Control
Device
Device Location
Location Congestion
Congestion Policy
Policy Traffic
Traffic Value-Added
Value-Added
Awareness
Awareness Awareness
Awareness Management
Management Enforcement
Enforcement Steering
Steering Services
Services
32

33. Telco-OTT (Over- the-Top)
services

34. Bria Mobile for Smartphones – Product
Description
• Bria Mobile for smartphones are highly secure,
standards-based mobile VoIP softphone
applications that allows you to take the power of
your desktop softphone with you – at work, at home
or anywhere in-between
• Users can make and receive calls over a 3G or Wi-
Fi connection
• The Bria mobile application features:
– Voice calling/conferencing
– Call display / Call history
– Voicemail indicator
– Multiple VoIP accounts and SIP protocols
– Royalty and non-royalty bearing codec support
• Premium features such as HD Video calling and
presence and messaging can be purchased in-app
to connect with contacts on Google Talk, Facebook
and others platforms

35. Bria Mobile for Smartphones – Advanced user
interface
Advanced user Interface provides:
•Seamless integration with
CounterPath’s desktop softphones
•Intuitive access to dial pad,
contacts, call history and more,
based on the devices native phone
design
•One-touch access to call
management options during voice
and video calls such as add call,
mute, hold and speakerphone
•Support for 4-digit dialing
•Auto-attendant support

36. Bria Mobile for Smartphones – The Value
Ease of Integration
Same SIP/Account
Settings as your Bria
desktop VoIP phone
Leverages your iOS or
Android Cloud Contact
list
Supports VoIP and IP-
PBXs

37. Online Mobile E-commerce

38. Online Mobile E-commerce
A GAME-CHANGING APPROACH TO TRANSACTING ONLINE
“
“ The mobile phone is the device that
people will not leave home without

39. Prospects
Window shopping/browsing
Marketing and advertising
costs
Site visits @ ~2-10%
Inconvenience and fear of fraud
KYC/I.D. checks @ ~$1
Reg/Login
Inconvenience and fear of fraud
Billing Billing/Checkout costs @ ~2-
4% of transaction amount
Actives

40. Cloud Security Services

41. ZScaler/ISP Cloud Web Security Services
ISP / ZScaler Cloud will enable ISP to sell to its corporates users the
followings web & email security as a services (SAAS):
 Web access control Internet
 Web2.0 control
 URL filtering
 Data Leak Prevention Internet Access & Communication
 Advance Security Protection Web
 Bandwidth Management
 Email Security Email
 Inline Anti Virus & Anti Spyware
 Full Visibility Reporting & Forensics

42. ISP Cloud Web Security Services
Already
HQ Users installed Customers want this and don’t have
Caching Botnets + Data Web 2.0 Webmail, Bandwidth
+ URL AV Malware Leakage Control IM Control
Directory
Web Logs Consolidated Reporting??
Remote Office(s)
Road
Warrior
Bypass appliances & policy (VPN???)
Mobile
User
Buy, install & maintain
• Acquisition & deployment Cost: X boxes water cleaning kit in
• On-going Management Cost: Multiple UI/policies, log files each home?

43. Next Gen Hosted Video
Conferencing Solution

44. VIDYO Telepresence Everywhere: Delivered as
Software, over the Internet!
SmartPhone
VidyoRoom
3G/4G
Internet
Table 3G/4G WiFi
t
Executive
Desktop
NetBook Laptop

45. VIDYO Growing the performance gap
Vidyo First to Achieve HD 1440p/60fps
4 x HD 720p Multiparty Video Conference!

46. VIDYO Unified platform for visual
communication
UC Integration Legacy
Integration
Vidyo Unified Platform for Visual Communications
MobileTablet Netbook Desktop Room&Telepresense
H.323 / SIP AVC

47. Vidyo SVC Benefits
Attribute Legacy H.264 Telepresence Vidyo
Low Latency  
High Quality Video  
Low cost commodity HW 
Painless Upgrades 
Reliability over general purpose IP 
Personal Engagement  
Easy to use (no IT support)  
Scalable to tens of thousands of endpoints 
Works across all form factors in same call 
Works reliably over wireless networks 
Industry price leader 
Interoperable with legacy VC & PCs 

48. High Performance Service
Assurance, creation and Turn up

49. ACCEDIAN End-to-End Service Creation & Assurance
Customer Site Customer Site
Cross-Technology
Reach Through
QoS Monitoring
Multiple providers & • Real-Time:
equipment vendors • 1-way Delay
• 1-way Delay Variation
• In-Service Throughput
Service Creation Service Creation • Continuity, Frame Loss
• Traffic Statistics
The Physical Circuit is Provisioned by the Turn-up & SLA baseline tests conducted
11 operator(s) 44 by EtherNID units
EtherNID units provide a uniform service Service is assured by continuous,
22 delivery endpoint 55 performance monitoring & OAM
The Ethernet service is created & QoS- Loopback & in-service testing provide
33 optimized in the NIDs 66 remote troubleshooting

50. ACCEDIAN In-Service Throughput Testing
• Non-disruptive SLA validation • Capacity and throughput testing
– Layer 2 & 3 traffic generation & analysis • CIR, EIR, CBS, EBS validation
– Unidirectional: up/download testing • Delay, FDV, Out-of-Order, Frame Loss
NO need to schedule maintenance NO disruption to customer traffic
windows
Traffic over time
1,000 Mbps
CIR = 200 Mbps
Generated Y.1731 Traffic
Customer Traffic
Traffic Provider Network Traffic
Generator Analyzer
• Uses end-customer traffic as part of the test pattern
• NID generates supplemental test traffic in real-time

51. ACCEDIAN Troubleshooting & Monitoring
Selective Port mirroring (4 port) upstream,
downstream or combined
Selective Loopbacks Per-Flow Functionality
Network
Network
Client Test set /
Analyzer
– MAC, IP, TCP/UDP port swap
– Integrated TDR cable tester Upstream, Downstream or Combined
Traffic Stats
SNMP Query
Secure Push
Network
Network
“Enable loopback” pattern Traffic stats per flow: 1 week storage for 60 flows
from test sets (500 at 10GbE); user-defined history buckets

52. ACCEDIAN Easy Operations & Customer Care
Integration
Customer Portal
SLA 3rd party B/OSS,
https EM S XML
Fault & NMS
SLA Performance Real-Time, Per-Second NOC
Web Reporting SLA Monitoring
Automated SLA Management
End-to-End SLAs over multi-
vendor, technology and Customer
carrier networks. Site
Customer
Site
Multiple providers &
equipment vendors
Customer Customer
Site Site

53. ACCEDIAN Assured Business Services
Fully Monitored & QoS CPE: Customer Switch
Optimized SMBs
• End-to-End OAM visibility Large
Enterprise
• Continuous service assurance Switch-Free
Aggregation
• Accelerated, remote troubleshooting
Multi-
• Performance-Optimized services Tenant
Full Office
• Plug & Go™ customer-level install Visibility Tower
Not
Required
Complete Provider’s
End-To-End Network
Access Platform
Visibility
Ethernet / IP / MPLS
COMPLETE COMPLETE
NONE
Network Visibility

54. ACCEDIAN High Performance Service Assurance
Solutions
Generates & Preserves Revenue Enables, Accelerates & Assures new services
Enables end-to-end SLAs
Simplifies deployment, support & maintenance
Assured QoS increases customer satisfaction
Reduces CapEx Simplifies troubleshooting & deployment
Works with existing test sets
Replaces & outperforms switches & routers
Reduces OpEx Assures Network Health from end-to-end
Real-time, scalable visibility for proactive operations
Reduces truck-rolls: Services deployed & restored faster
Plug & Go: Automates service delivery & monitoring
Regains Control Eliminates finger-pointing
Intelligent demarcation, performance creation & assurance between networks

55. Mobile Apps,
Web Design and Software Development

56. Mobile Apps, Web Design and Software Development
 Gardenia’s Web Application Development Team has the ability to provide you with the
most effective and economical solution that satisfies your current and future needs
 Gardenia creates unique featured web sites that enable you achieving your goals of
creating an on-line presence whether it is for a business or a personal purpose
 E-commerce website structure with creative ideas is an effective tool to grow up your
customers’ businesses and hence Gardenia is heavily investing in a capable team that
can develop such sites
 Full Content Management System that give you the ability to control your website
through a dynamic web tool without any technical background.
Our software development and web solutions include BUT not limited to:
- Website design and development using Python, Microsoft .NET and PHP
- SOAP/XML and PHP API based programing
- Customized desktop App using Microsoft .NET
- Full dynamic flash websites

57. Gardenia’s Sample Websites
http://gardeniatelco.com/webdevelopmentportfolio

58. Gardenia’s Sample Mobile APPs
Gardenia's Android Market Library

59. Gardenia’s Sample References
 TRC Jordan (Telecommunication Regulator Commission)
 ZAIN Jordan (GSM Operator)
 Orange Jordan (Fixed & GSM Operator)
 UMNIAH Jordan (GSM Operator)
 MADA-ZAIN Jordan (WiMAX Operator)
 FRiENDi Group (MVNO Operator)
 VerginMobile South Africa (MVNO Operator)
 NEWROZ Telecom Erbil-Iraq (Fixed Line and ISP)
 ITISALUNA Iraq (CDMA Operator)
 ETISALAT Egypt (GSM Operator)
 FASTIRAQ Iraq (ISP)
 AfriCell Burundi (GSM Operator)
 King Abdullah II Special Operations Training Center (Military Enterprise)
 Royal Medical Services (Enterprise)

60. Thank You
www.Gardeniatelco.com