Jo Ann Byrne

Greater New York City Area United States

Regional Digital Marketing Manager

Technology / Software / Internet

Represent the interests of the regional OEM client, execution of online channel and brand marketing promotions, and issue resolution at the regional level. Represent OEM & dealer interests into the design of digital elements (e.g. dealer promotion design) Implement strategy for continuous improvement and overall regional and local marketing effectiveness. Provided analytics and analysis of successful advertising campaigns identifying opportunities in market trends. Also, worked with the OEM and Dealers on strategy around SEO, SEM, Promotional Messaging, Keywords, Content Strategy, Vehicle Merchandising and Digital Owner Marketing. Consulted with dealers on process improvements to driv...