5. When did diamonds become popular?
Diamonds were very rare and very expensive
until the 1880’s when diamond mines were
found in South Africa.
6. It made people think they need to spend
two months salary on a diamond ring.
Engagement rings were not very
popular until 1938. De Beers made
an ad campaign to make them
popular.
7. Diamonds are NOT rare. The De Beers company
stockpiles them to drive up the price.