The document provides best practices and recommendations for designing an effective staffing website. It emphasizes the importance of visual design elements, mobile optimization, and key features. It also stresses the need to focus on search engine optimization, social media engagement, and new features like talent showcasing and online reviews to attract clients and candidates. Well-managed hosting is also presented as important for website performance.

1. KEYS TO A
KILLER SITE
STAFFING WEBSITES

2. YOU CAN’T UNDO A
FIRST IMPRESSION.
The secrets to constructing a world-class
staffing website.

3. DESIGN BEST
PRACTICES

4. DESIGN BEST PRACTICES
VISUALS ARE NOT THE ONLY
PART OF STAFFING WEBSITE
DESIGN.

5. DESIGN BEST PRACTICES
• Flat/Material Design
• Full Screen Imagery
• Tall Pages
• Lazy Loading
• Calls to Actions
• Improve Exit Pages
• User Experience
• Less Copy
DESIGN PRACTICES:

6. MOBILE

7. MOBILE
31%
staffing website
traffic on mobile
51%
digital media
time on mobile
63%
increase in
mobile traffic in
2015 - 2016

8. • Faster page loads
• Less/shorter content
• Easy access to key features
• Make it quick to apply
MOBILE BENEFITS:
MOBILE

9. DON’T FORGET
THE ESSENTIALS

10. MUST HAVE A WOW FACTOR
DON’T FORGET THE ESSENTIALS

11. Get all your jobs on your
website
Streamline your job
application
Go read the section on
mobile again!
Keep jobs on your
website’s domain
KEY POINTS
DON’T FORGET THE ESSENTIALS

12. CONTENT MATTERS... AND
MORE IS BETTER
DON’T FORGET THE ESSENTIALS

13. BEYOND JOB BOARD
DON’T FORGET THE ESSENTIALS
Refer a Friend Form
Contact Form
Things to Include:
Request an Employee Form
Live Chat
Text Chat (for mobile)
Invitations to register for events
Offers to download or opt-in for
job alerts or other content

14. SEO

15. FOR MANY
DIFFERENT
SEARCH TERMS...
BY PEOPLE WHO
MIGHT BE
INTERESTED IN
YOUR SERVICES.
GET YOUR
WEBSITE FOUND
AS OFTEN AS YOU
CAN...
SEO

16. SEO
DRIVE RELEVANT TRAFFIC TO
YOUR WEBSITE
2-MINUTE GUIDE TO SEO
* Add relevant content
* Add a job board
* Post jobs frequently
* Optimize every job post
* Be active on social media
* Get positive reviews

17. SOCIAL

18. SOCIAL
IT’S NOT A FAD.

19. SOCIAL
People on
instagram,
snapchat,
pinterest
are just as
active.
Avg. Facebook
user spends
50
minutes per day
on their newsfeed!

20. SOCIAL
clientsare on social
candidatesare on social

21. SOCIAL
MAXIMIZE VALUE
* Include social icons
* Ask people to follow you
* Share content… EVERY DAY
* Get EVERYONE involved in sharing
* Include links BACK to your website
* Make it easy to share website content
* Include calls to action

22. HOSTING

23. BASIC HOSTING
(UNMANAGED)
Hosting is all you’re
getting.
HOSTING
MANAGED HOSTING
Host ACTIVELY manages
the environment.
1. Backing up website
2. Upgrading Wordpress
3. Updating plug-ins
4. Vetting upgrades
5. Optimizing server
infrastructure
6. 24/7 monitoring
to fix issues

24. NEW FEATURES

25. NEW FEATURES
SO WHAT ARE THE NEWEST AND
COOLEST FEATURES ON STAFFING
AND RECRUITING WEBSITES?

26. TALENT SHOWCASE
* Skill Marketing
* Showcase top talent on your website
* Make it easier for clients to find talent
* Candidate headshots and profiles sell
for you
* Even incorporate self entry tool
NEW FEATURES

27. ONLINE REVIEWS
88%
90%
72%
NEW FEATURES
of clients and candidates trust
online reviews
of people report that reviews help
them determine the quality of a
local business
of people report that positive
reviews inspire trust.

28. MARKETING AUTOMATION
* Integrate with a CRM system
* Track what visitors are doing
and create “scores”to measure how
“hot” a lead is
* Create automated campaigns
to nurture relationships
* Automatically trigger notifications
to help your sales team focus on
the right people, at the right time
NEW FEATURES

29. WITH ALL OF THIS GREAT INFORMATION,
HOW IS YOUR STAFFING COMPANY
GOING TO EVALUATE THE CURRENT
VERSION OF YOUR WEBSITE?
Like any large project, it might seem overwhelming
at first. Well, we can help!

30. WE’LL BE HAPPY TO
HELP YOU PLAN OUT
YOUR NEXT WEBSITE!
Call us at 1.888.696.2900