Customer's today expect businesses to not only avoid doing harm, but to contribute to improving environmental challenges, human rights, and to uphold democracy where it does its business. This slide deck shows how you can easily extend the business model canvas to include sustainability analysis - helping entrepreneurs better align their businesses with modern customer expectations.

1. hakon@bizplan.one

2. Consumers today expect businesses to
care. Not only to pretend that they
care, but actually care.
They want businesses to care about the
environment and our climate. They
want businesses to take action, not only
to not harm our surroundings but to
improve them.
They want businesses to respect human
rights, and to be conscious about their
choices throughout the entire value
chain.
They want businesses to help democracy
grow and thrive. To make sure we do
not erode trust in society’s most
important institutions.

3. To thrive as a business you need to care about
the things that are important to your customers
and partners. Corporate social responsibility is
a requirement for long-term growth.

4. Peter
Drucker said
that the
purpose of a
business is to
“create a
customer”.
Milton
Friedman
said the
purpose of
the firm is to
maximize
the
shareholder
value.
Today
customers
want more.

5. Many entrepreneurs, freelancers and
information workers would like to
have co-working locations available.
You are planning to set up co-working
spaces. What are the pains you are
killing? What are the gains people
can achieve by using your service?
This is our key example – we are
building the business model for the
firm “Suburban Coworking”!
You can read more about this story at
read.bizplan.one.

6.  Gain community and companionship
 Have a place to invite customers,
partners and investors
 Getting out of the house
 Access to more ideas and impulses
 Disturbances while working at home
or in coffee shops
 Commute to a “fixed office” location

8. Your customer’s reality is the space where
you can create value. Your value on offer
is an improvement of that reality.

9. What is the main thing about
the deer’s reality he would’ve
liked to change?
How can you improve that
reality?
What will the deer feel is the
main contribution to his
satisfaction with life from what
you do?

11. Reactive
Avoids harm
Sustainability is a constraint
Add-on to value creation
Proactive
Improves our world
Sustainability is a goal
Part of value creation

12. Sustainability
Environment
Human
Rights
Democracy
Bizplan.one defines a sustainable
business as a firm that takes care to
analyze and optimize their business
operations with respect to the
impact on the environment and our
climate, to human rights throughout
its value chain and how it affects
democratic processes in the
communities around the world.

13. Customer?
Value
Channels?
Revenues
streams?
Cost
structure?
Sustainability
impact?

14. Making a business model sustainable is
an iterative process.

15. A business model canvas is a core
part of putting design thinking at the
forefront in business model design.
There are lots of great resources
online for the approach.
Bizplan.one adds Sustainability as a
key topic on the canvas – bringing it
from the “afterthought room” to the
core of the firm’s fabric – where it
belongs.
Refining the canvas over time
strengthens your strategy – and your
ability to run a truly sustainable
business.

16. Customers expect businesses to act in the best interest of the world.
Don’t neglect the environment, human rights, and the value of strong
democratic institutions.
Building sustainability in requires focus over time, constantly
improving business operations throughout the entire business model.
The purpose of the corporation is to improve the customer’s reality –
not to maximize shareholder wealth.

17. We hope you enjoyed the slide deck. Visit us at https://bizplan.one today to
learn more about creating sustainable business models – and get access to
easy-to-use tools for generating your own models and cooperating with your
stakeholders.
Visit us on fb.me/bizplanone too!