How to leverage social media at IT organizations
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![Some facts about Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-3-2048.jpg?cb=1668535648)
![Social media is becoming a marketing standard ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-6-2048.jpg?cb=1668535648)
![Social Media is becoming a marketing standard ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-7-2048.jpg?cb=1668535648)
![Definition for social media for business ,[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-10-2048.jpg?cb=1668535648)
![Social media represents a paradigm -shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-11-2048.jpg?cb=1668535648)
![Key Success Factors for B2B social media ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-12-2048.jpg?cb=1668535648)
![1.Social media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-13-2048.jpg?cb=1668535648)
![Tactical plan of action ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-14-2048.jpg?cb=1668535648)
![2. Develop engaging content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-15-2048.jpg?cb=1668535648)
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![Cisco Live Virtual benefits to users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-18-2048.jpg?cb=1668535648)
![2. engaging Content, Cont’d ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-19-2048.jpg?cb=1668535648)
![Video –the most effective content form ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-20-2048.jpg?cb=1668535648)
![Online Video benefits to IT marketers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-21-2048.jpg?cb=1668535648)
![3.Public social media channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-23-2048.jpg?cb=1668535648)
![3.Public media channels, Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-25-2048.jpg?cb=1668535648)
![Cisco use of Public social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-26-2048.jpg?cb=1668535648)
![Cisco Social media product Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-27-2048.jpg?cb=1668535648)
![4. Private online communities ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-29-2048.jpg?cb=1668535648)
![Benefits of setting up IT private community ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-30-2048.jpg?cb=1668535648)
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![Branded community ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-35-2048.jpg?cb=1668535648)
![Spiceworks community metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-36-2048.jpg?cb=1668535648)
![The ‘social media chaos’ syndrome ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-37-2048.jpg?cb=1668535648)
![Hub & spokes strategy benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-39-2048.jpg?cb=1668535648)
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![5 . Measuring Social media ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-41-2048.jpg?cb=1668535648)
![Concluding insights… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-43-2048.jpg?cb=1668535648)
![Insights- cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-44-2048.jpg?cb=1668535648)
![Thank You ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/howtoleverageb2bitsocialmedia-111115143052-phpapp01/75/how-to-leverage-social-media-at-it-organizations-45-2048.jpg?cb=1668535648)
How to leverage social media at IT organizations
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like: Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones. In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders. I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
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How to leverage social media at IT organizations
- 1. How to leverage B2B social media for IT companies? Haim Oren, The Oren Group TBK- consult- Israel
- 4. The dawn of the social media Age
- 5. . “ Companies should become social enterprises. First, they must connect to public social networks like LinkedIn and Twitter. Next, they should create a private social networks” CEO Marc Benioff –CEO Salesforce.com “ Nobody is as smart as everybody” Jim Lavoie-CEO Rite-Solutions
- 8. The top influencers on B2B IT decision makers
- 9. B2B social media is now a part of the IT marketing mix
- 22. HP ‘You Tube’ enterprise TV
- 28. SAP use of public social media “ SAP Community Network…may be the most extensive use to date of social media by a corporation.” -- Leveraging the Talent-Driven Organization , The Aspen Institute, 2010. 40K visits via blogs 20K followers 18+ accounts 25K fans, 15+ active pages 5 major groups 2M+ members 4 major groups 30K+ members 575+ storefronts Leads & Revenue
- 33. Spiceworks TV
- 38. Mobile Video Widgets Social Bookmarks Feeds and Content Syndication Public Social channels Blogs & Micro-blogging Hub & Spokes strategy Community
- 42. Social Key Performance indicators (KPIs) Success stories Client testimonials Online press/industry mentions #of leads # of sales Conversion rate; Cost per lead/sale Customer Lifetime value Financial returns Buzz Customer sentiment Brand image # of followers/fans # of views # of content downloads Social Reach Social Velocity Share of social conversations Social profile churn Engagement score: Time spent on site --Pages viewed Audience response # of posts # of Tweets # of video uploads Social media actions by company Qualitative Quantitative
Notas do Editor
- All emails have Social links All webcasts have Social support