The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like: Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones. In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders. I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.

1. How to leverage B2B social media for IT companies? Haim Oren, The Oren Group TBK- consult- Israel

4. The dawn of the social media Age

5. . “ Companies should become social enterprises. First, they must connect to public social networks like LinkedIn and Twitter. Next, they should create a private social networks” CEO Marc Benioff –CEO Salesforce.com “ Nobody is as smart as everybody” Jim Lavoie-CEO Rite-Solutions

8. The top influencers on B2B IT decision makers

9. B2B social media is now a part of the IT marketing mix

17. Cisco Live Virtual

22. HP ‘You Tube’ enterprise TV

24. Key Social platforms

28. SAP use of public social media “ SAP Community Network…may be the most extensive use to date of social media by a corporation.” -- Leveraging the Talent-Driven Organization , The Aspen Institute, 2010. 40K visits via blogs 20K followers 18+ accounts 25K fans, 15+ active pages 5 major groups 2M+ members 4 major groups 30K+ members 575+ storefronts Leads & Revenue

32. Spiceworks community

33. Spiceworks TV

34. Spiceworks community branding

38. Mobile Video Widgets Social Bookmarks Feeds and Content Syndication Public Social channels Blogs & Micro-blogging Hub & Spokes strategy Community

42. Social Key Performance indicators (KPIs) Success stories Client testimonials Online press/industry mentions #of leads # of sales Conversion rate; Cost per lead/sale Customer Lifetime value Financial returns Buzz Customer sentiment Brand image # of followers/fans # of views # of content downloads Social Reach Social Velocity Share of social conversations Social profile churn Engagement score: Time spent on site --Pages viewed Audience response # of posts # of Tweets # of video uploads Social media actions by company Qualitative Quantitative