Principal of Marketing (Project) - Universal charger
• Product description • Point of differentiation and target market • Questionnaire • Analysis of questionnaire. • Strategies regarding 4 Ps of marketing. • Product: • Levels of product • Where is your product in Product classification • Individual product and service decisions • Brand positioning • Brand name • Price: • Customer’s value regarding product • Total cost of the product • Pricing strategy • Price calculation (mark up price) • Place: • The channel chain involved in distribution • Number of channels involved in the distribution • Promotion: • The promotion mix • Design tagline of product • Design an advertisement plan that how can you utilize a 30 sec on air time, on which core aspects you will focus to describe your positioning. Download Project File from here (http://adf.ly/pJeNj) Questionnair here (http://adf.ly/pJefq)
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Principal of Marketing (Project) - Universal charger
- 2. DESCRIPTION • IT IS THE DEVICE WHICH IS USED TO CHARGE MULTIPLE MOBILES AT ONE TIME. IT HAS BEEN LAUNCHED ONLY IN UNITED STATES & HONG KONG BY A COMPANY NAME AS IDAPT. AND NOW WE ARE LAUNCHING IN PAKISTAN UNDER OUR PRIVATE COMPANY NAME AS ‘’GREAT MINDS’’. • THE BIGGEST REASON BEHIND LAUNCHING THIS PRODUCT IS THAT IN THESE DAYS PEOPLE KEEP MORE THAN 1 MOBILE AT ONE TIME AND THEY HAVE TO KEEP DIFFERENT CHARGERS AT 1 ONETIME WHICH IS ITSELF A DIFFICULT ONE. SO WE ARE LAUNCHING THIS PRODUCT BECAUSE IT IS SMALL IN SIZE AND EASY TO CARRY.
- 3. MODELS OF UNIVERSAL CHARGER • IT HAS 2 POINTS OF CHARGING • THERE ARE SIX TIPS INCLUDED IN IT IDAPT i1
- 4. IDAPT I3 • IT HAS THREE POINTS OF CHARGING. • THERE ARE SIX TIPS INCLUDED IN IT • IT HAS ON/OFF SWITCH
- 5. IDAPT I4 • IT HAS FOUR POINTS OF CHARGING. • THERE ARE SIX TIPS INCLUDED IN IT • IT HAS ON/OFF SWITCH • IT ALSO HAS LED ON IT
- 6. 9 TIPS (50% DISCOUNT ON EACH)
- 7. POINT OF DIFFERENTIATION • INNOVATION: “GREAT MIND” DESIGNED AND PATENTED INTERNATIONALLY THE FIRST UNIVERSAL CHARGER BASED ON A SYSTEM OF INTERCHANGEABLE TIPS. WE CONTINUOUSLY STRIVE TO DESIGN SIMPLEAND PRACTICAL SOLUTION THAT COMBINES INNOVATION AND STYLE FOR MOBILE TECHNOLOGY USERS. • UNIVERSALITY: WE AIM TO DESIGN LONG LASTING, QUALITY PRODUCTS WITH 100% COMPATIBILITY WITH ALL DEVICES SOLD AROUND THE WORLD. “GREAT MIND” ALSO COMMITSTO DEVELOP NEW CHARGING TIPS FOR ITS UNIVERSAL CHARGERS WHEN NEW DEVICES ENTER THE MARKET. • SIMPLICITY: WITH OUR CUSTOMERSIN MIND, WE AIM TO DESIGN SIMPLE AND USER-FRIENDLY PRODUCTS THAT ARE SUITABLE FOR ALL AUDIENCES REGARDLESS OF SOCIAL STATUS, AGE OR GENDER.
- 8. PRODUCT• LEVEL OF PRODUCT 1. CORE 2. ACTUAL 3. AUGMENTED • INDIVIDUAL PRODUCT AND SERVICE DECISIONS 1. PRODUCT QUALITY 2. PRODUCT FEATURE’S 3. PRODUCT STYLE AND DESIGN • BRAND POSITIONING 1. PRODUCT ATTRIBUTES 2. PRODUCT BENEFITS 3. PRODUCT BELIEF AND VALUES • BRAND NAME
- 9. PLACE The channel chain involved in distribution: Our channel level is like this: Producer Distributor Consumer We are selling our product at our own outlets but we are selling our product through different retailers. Number of channels involved in the distribution: We are availing them in PAKISTAN at “HYPERSTAR, Lahore”, “METRO, Lahore”, “MALL OF LAHORE, Lahore”, “CENTAURUS MALL, ISL”, “BEVERLY CENTER, ISL”, “Park Towers Mall, Karachi” and “Dolmen Mall, Karachi”.
- 10. PRICE • CUSTOMER’S VALUE REGARDINGPRODUCT • TOTAL COST OF THE PRODUCT IDAPT I2: 3,999 IDAPT I3+: 4,499 IDAPT I4+: 10,000 • PRICING STRATEGY • PRICE CALCULATION (MARK UP PRICE)
- 11. PROMOTION • THE PROMOTION MIX • TAG LINE “WE LOVE, WHAT WE MADE” • ADVERTISEMENT PLAN
- 13. THANK YOU SO MUCH FOR YOUR ATTENTION