4. MISSION STATEMENT
“Our aim is to provide affordable and high
nutritional milk provide same taste from
FARM to FRIDGE”
5. VISION STATEMENT
“Be the choice of every home and
become the market leader by building
strong customer relationship”
“Meet the nutritional needs of all ages
from infancy to old age”
6. VALUE
• 100% pure
• Use tetra pack
• Fulfill calcium requirement
• Available up to five liter
pack
8. Culture
• In Pakistan generally people take milk in
morning and at night before sleep.
• Most of them complain that their milk is
mixed with water or artificial powder.
• We guarantee them to provide pure milk.
9. Culture
• Mostly the people take tea from two to three times
in a day specially in evening……
• We offer them to experience our milk for making
tea and feel the difference in taste.
10. Changing Trends
• People specially young generation is
adopting western life style.
• Media have started health
campaigns.
11. Marketing Segmentation
• segments the market keeping some basic
things in mind like milk to be pure, carefully
processed, and good for health and bones.
12. Marketing Segmenting
Demographic
• Our products are not bounded to any
particular age, gender or lifecycle stage. The
brand is meant for all the users in higher
upper or middle class families.
14. Marketing Segmentation
Psychographic
• On the basis of psychographic factors such as
personality traits, lifestyles and values and
who are goal-oriented and focused on their
careers, our product show the beliefs of
healthy life with processed milk.
15. Marketing Segmentation
Behavioral
• Our products have been segmented on the
basis of benefits that consumers seek in the
milk like drinking to tea & they can whiteners
as well to feed for their child's.
17. Positioning
• Positioning involves designing the product and
image that will occupy a distinctive place in
the minds of the customers & target market as
well
• Packaging & product features e.g. low fat ,
whiteners ,etc. of our brand
18. Positioning
• Positioned for all purpose milk that is meant
for everyone those who live life to the fullest,
hence & healthy.
35. PRODUCT
• Our main product is Fresh Milk
• Our second product is Creamy
Cream
36. PRODUCT
Fresh Milk
• UHT (Ultra heat treated)milk with 3.5 % fat
and8.9%solidnon-fats.
• Available in easy-to-open, 6-layered Tetra Pak
Brick Aseptic white packaging.
• 3months shelf life
38. Placement
• Fresh milk is not sold directly to consumers. It
uses indirect channels for distribution.
39.
40. Distribution
• Fresh milk is trying to compete the local bands
by giving a special offers to local distributers.
41. Price
• Fresh milk is pursuing the competitive pricing
strategy for its products.
• In competitive pricing the price of the product
is determined considering the price of major
competitors like Nestle, Olpers etc.
44. Promotion and Advertisement
• Billboards and plenty of BTL (below the
line)activities including direct consumer and
shop branding activities
45.
46. Economical Factors
• Inflation Rate
• Competition is increasing with the entrance of
new domestic players
• Major textiles groups are also diversifying into
dairy and livestock business
47. Political Factors
• Unstable political conditions in Pakistan that
changes tax rates frequently
• Strikes and road blocking creates problem for
delivery on time
48. Socio-Cultural Factors
• People mostly prefer fresh and open milk
• They rely less on processing milk because they
think that milk companies add chemicals in
milk during process
49. Technological Factors
• Technological variables have positive effect on
dairy business.
• We uses latest technology and high quality
machinery in the production of milk
51. Societal Marketing
• We definitely believe in societal marketing as
everyone has a responsibility to build the
society in which he/she is living.
• So we decided to pay 2Rs. per pack for the
welfare of our society
52. Branding our company
• Brand is the personality that identifies a
product, service or company
• How will do branding?
53. Branding our company
• Focusing on relationship and reputation
• Relationship are built on trust and reputation
is built on delivering on your promise.
54. BOSTAN MATRIX
As our product is new in the market.
So, our company is question mark.
We are starving for cash cows.