Tms dor meeting 2010.09.15.2209

Fall 2010 Dealer- Digital Operations Review Toyota Kansas City Region Helping you hit your Target!

Introductions ,[object Object],[object Object]

Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mystery Shops ,[object Object],[object Object],[object Object],[object Object]

Advanced Internet Lead Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

eVitals Example 2 ABC Toyota 2010

Lead Management Top Ten List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Awareness-Intention-Purchase Cycle

Buying Timeline Days to Close 1-10 11-20 21-30 31-60 61-90 91+ 24 11 8 15 10 32

Key Concepts *Key Concept-1 Be a Lead Detective. Deconstruct the lead before responding. *Key Concept-2 The Quality of the Response Determines the Quality of the Lead The wrong response sent quickly can send your prospect shopping elsewhere .

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What was the question? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Department Structure ,[object Object],[object Object],[object Object],[object Object]

How many leads can your team handle? 300 450 525 1/mo 2/mo 3/mo

In-Dealership Day 1: AM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In-Dealership Day 1: PM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In-Dealership Day 2 ,[object Object],[object Object],[object Object]

Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Additional Sites ,[object Object],[object Object],[object Object],[object Object]

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Do opinions matter? ,[object Object],[object Object],[object Object],[object Object]

Competition The right strategy can make you stand out above the competition.

Handling Negative Reviews Non-verified reviews will not get posted online and will not be part of the starred scoring found on the Google listing.

Who is your store’s Social Media Champion

Social Media Managed Solutions

Why a Managed Site ,[object Object],[object Object],[object Object],[object Object]

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Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],________ ________ ________ ________ Dealership Name Position Phone eMail ______________________________________________________________________

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For updating facebook slides ,[object Object]

Tms dor meeting 2010.09.15.2209

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Tms dor meeting 2010.09.15.2209

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