Step By Step Manual To How Make Market Research Specially in Healthcare Industry

3. MR Info
What is MR ?
MR Process
MR Companies in HC
Who work in HC MR ?
MR Interview process
1. Prepare
2. Call
3. Meet
4. Finish
MR Bag
1. Skills
2. Papers
3. Smart Apps
MR Career
Types of MR Interviews
Scratch Your Expertise

4. ‫الـ‬MR‫مكون‬‫بيزنس‬ ‫أي‬ ‫مكونات‬ ‫من‬ ‫أساسي‬‫محترف‬Professional Business
‫زي‬‫الـ‬Sales‫والـ‬Marketing‫والـ‬Finance‫و‬....
‫الـ‬MR‫يعني‬‫أقرر‬ ‫عليها‬ ً‫ا‬‫بناء‬ ‫عشان‬ ‫أعرفها‬ ‫أو‬ ‫أقيسها‬ ‫عايز‬ ‫أنا‬ ‫نقطة‬ ‫كذا‬ ‫في‬ ‫للسوق‬ ‫دراسة‬ ‫بعمل‬‫صح‬
‫مهمة‬ ‫أسئلة‬ ‫على‬ ‫بيجاوب‬ ‫عشان‬ ‫فعال‬ ‫قرار‬ ‫ياخد‬ ‫عشان‬ ‫بيزنس‬ ‫أو‬ ‫شركة‬ ‫أي‬ ‫بتعمله‬‫ويكو‬ ،‫تنفعهم‬‫ن‬‫عندهم‬
،‫واضحة‬ ‫وخلفية‬ ‫دراسة‬‫أرض‬ ‫على‬ ‫وواقفين‬‫وبالتالي‬ ،‫ثابتة‬‫القرار‬ ‫ياخدو‬‫الصح‬
‫زي‬ً‫ل‬‫مث‬:
-‫اشتغل‬‫؟‬ ‫أل‬ ‫وال‬ ً‫ل‬‫أص‬ ‫ده‬ ‫البيزنس‬ ‫في‬
-‫انزل‬‫ده‬ ‫الدوا‬‫ويا‬ ‫؟‬‫السوق‬ ‫في‬ ‫زيه‬ ‫اللي‬ ‫األدوية‬ ‫مع‬ ‫الناس‬ ‫تفاعل‬ ‫ايه‬ ‫ترى‬‫؟‬
-‫ايه‬‫؟‬ ‫ده‬ ‫المرض‬ ‫علج‬ ‫في‬ ‫عليها‬ ‫بيدور‬ ‫السوق‬ ‫اللي‬ ‫الحاجات‬
‫وغيره‬‫كتير‬....
‫السوق‬ ‫عن‬ ‫حاجه‬ ‫أي‬ ‫أعرف‬ ‫عايز‬←‫أعمل‬MRWe
Make Market
Research
TO
Make
The Best
Decision
Business
Marketing
Human
Resources
Market
Research

5. Doctor Market
Researcher
Market
Research
Company
Client
Company
Researching Analyzing
Market
Research

8. Step Micro Step
Prepare
Heads
Mail
List
Info
Voucher
Call
Check !
Who ?
What ?
How ?
Duration ?
When ?
Where ?
How Much ?
Meet
Enter
Introduce
Survey
Closing
Voucher
Finish
Update
Form
File
Send
Money
Prepare
Call
Meet
Finish

9. Heads
Mail
List
Info
Voucher

13. Notes Phone Time Days
G
Map
Adress Area Dr ‫م‬
On My
Google Map
?
Key of
Discussion

16. all
Check !
Who ?
What ?
How ?
Duration ?
When ?
Where ?
How Much ?

17. Call
Point Dialogue
Check ‫أنا‬:‫دكتور‬.....‫؟‬
‫الدكتور‬:‫أيون‬
Who ? ‫معاك‬.....
‫من‬‫إبسوس‬ ‫شركة‬
Market Research ‫للـ‬
What ? ‫كنت‬‫حضرتك‬ ‫مع‬ ‫أعمل‬ ‫حابب‬
‫عن‬‫الـ‬.....
How ? Survey
Duration ? ‫من‬ ‫اكتر‬ ‫هياخد‬ ‫مش‬10‫دقايق‬
When ? ‫؟‬ ‫امتى‬ ‫حضرتك‬ ‫أشرف‬ ‫فممكن‬
Where ? ‫عيادة‬ ‫في‬ ‫تمام‬/‫مستشفى‬.....
How Much ? *‫نادرة‬ ‫حاالت‬(‫مادي‬ ‫دكتور‬ ‫لو‬)
‫الدكتور‬:
‫ده‬ ‫معاك‬ ‫هعمل‬ ‫وانا‬ ‫طب‬‫إيه‬ ‫مقابل‬!
‫بفلوس‬ ‫دي‬ ‫بقولها‬ ‫اللي‬ ‫المعلومات‬!
‫أنا‬:‫الشركة‬ ‫من‬ ‫قيمة‬ ‫هدية‬ ‫فيه‬ ‫حضرتك‬

18. eet
Enter
Introduce
Survey
Closing
Voucher
“A good speech should be like a woman's skirt;
long enough to cover the subject and
short enough to create interest.”
- Winston Churchil

19. Meet
Enter
‫كتير‬ ‫بره‬ ‫تستناش‬ ‫وما‬ ‫للدكتور‬ ‫تدخل‬ ‫عشان‬
‫المكالمة‬ ‫في‬ ‫خالص‬ ‫األول‬ ‫من‬ ‫الزم‬
‫الصح‬ ‫الوقت‬ ‫مختار‬ ‫أكون‬
‫ب‬ ً‫ا‬‫وغالب‬ ،‫فيه‬ ‫مشغول‬ ‫وميكونش‬ ‫يختاره‬ ‫الدكتور‬ ‫اللي‬ ‫الوقت‬‫ما‬ ‫قبل‬ ‫يكون‬
‫يخلص‬ ‫ما‬ ‫بعد‬ ‫أو‬ ‫العيادة‬ ‫يبدأ‬
Introduce
‫ثقة‬ ‫وبكل‬ ‫وباختصار‬ ‫كويس‬ ‫عرفه‬‫ووضوح‬
‫؟‬ ‫ايه‬ ‫وبتعمل‬ ‫مين‬ ‫انت‬
‫الـ‬ ‫من‬ ‫أعلى‬ ‫بيكون‬ ‫بيك‬ ‫ترحيبه‬Medical Rep
‫منت‬ ‫تبيعله‬ ‫جاي‬ ‫مش‬ ‫معلومة‬ ‫منه‬ ‫وتاخد‬ ‫تستفيد‬ ‫جاي‬ ‫انت‬ ‫عشان‬‫ج‬
Survey
‫كويس‬ ‫فهمك‬‫للـ‬Survey‫هيخليك‬ ‫اللي‬ ‫هو‬:
.‫بعض‬ ‫في‬ ‫أسئلة‬ ‫تدمج‬ 1
‫كذلك‬ ‫وقت‬ ‫وتوفير‬ ‫عليه‬ ‫تتقيل‬ ‫وعدم‬ ‫ذكاء‬ ‫ده‬ ‫عشان‬
.‫ايه‬ ‫تعرف‬ 2‫وقص‬ ‫واضحة‬ ‫بطريقة‬ ‫وتسأله‬ ‫السؤال‬ ‫من‬ ‫المغزي‬‫يرة‬
Closing
‫خد‬‫منه‬:
•‫كارت‬/‫روشته‬
•‫ختم‬/‫توقيع‬
Voucher
•‫ا‬‫وقته‬ ‫على‬ ‫شكره‬
•‫الهدية‬ ‫اديله‬
"To build a long-term, successful enterprise, when you don't close a sale, open a relationship."
Patricia Fripp

20. inish
Update
Form
File
Send
Money

21. Finish
Update
Update Your
Head after every
Action you done
Form
Register Your
Updates about
Doctors On the
Online Form
File
Scan Survey by
Scanner App to
Convert it to PDF
Send
Send File by Mail
to your Head
Money
Get Money after
about 3 Weeks
Because its last
Analyzing &
Budgeting Steps

22. Market
Researcher
Bag
Smart
Apps
Skills
Papers

26. Quantitative Qualitative Focus Group
How Deep?How Quality?How Many?Concern
More FocusOpenClosedDiscussion
> 311Doctors
2 Hr.1 Hr.15 min.Time
xxxxxxVoucher

27. Project
Leader
Team
Leader
Team
Member
Team
Member
Team
Leader

28. Up to Date 1/8/2016