The most basic part of SEO or Search Engine Optimization Marketing, is of course, the Search Engine itself. It is a must-know. And so we start off our lessons with an introduction to search engines.

1. How Google Works

2. To be an SEO practitioner, you gotta
know the basics.

3. SEARCH
Is the specific
activity of looking
for something in
the Internet.

4. What is a search engine?

5. A Search Engine does three main things:
INDEX RETRIEVE RANK

6. Index, Retrieve, Rank…
What do they actually mean?

7. Index, Retrieve, Rank…
What do they actually mean?
Nowadays, you don’t necessarily have to
submit your website to the search
engines because…

8. Google will
automatically
come looking
for you as
they CRAWL
the web.

9. CRAWLING
Is the term called when a search engine
reads the codes of a website.

10. ALL websites are made up of codes.

11. And what you see is only an
end-product
of those codes when read by an HTML
browser.

12. Like this one:

13. This is the code
Like this one:

14. This is the code
And this is the end-product
Like this one:

16. and hit the “Enter” button, what you just did is a
SEARCH QUERY

17. will do
look up in its database for any
related keyword
to your query
and retrieveit for you…

19. And display
it in this
page

20. And display
it in this
page
Search Engine Results Page (SERP)

21. Your goal now is to be
on top

24. On top of SERP

25. keeps
for
TIPS

26. View our other lessons to help you
further understand how search
engines work and how to increase
your website’s ranking.

27. View our other lessons to help you
further understand how search
engines work and how to increase
your website’s ranking.

28. Other related lessons:
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