Digital Marketing is an ever-growing industry in the Philippines. Why pay other international booking agencies our future when we can make it? We can do world-class digital marketing for our websites and systems if only the awareness behind its importance was spread out.

1. DIGITAL MARKETING
SECRETS MOST
ORGANIZATIONS KNOW
NOTHING ABOUT

2. Vince Salud Robert Cipriano Richmond Ibasco Khris Torres
Sean Si
THE TEAM
Angelyn Co Kevin Si Austin Takahashi
Aubrey Madrona
Link Development Manager
Founder & Consultant Content Production Manager Lead Web Developer Blog Manager
SEO Specialist Lead Programmer SEO School Manager
Social Media Specialist
Marc Sorongon
Accounts Director
Angie Reyes
Content Production Specialist
Uel Sosmena
Human Resource Manager

3. COMPANY PROFILE
SEO Hacker is primarily an SEO and internet marketing company.
Our focus is mainly on SEO and Social media marketing unlike other one-stop-shop digital
agencies.
Our clients range from Philippine based companies to international companies looking to get
higher ranking in search engines.
Here are some of the businesses we have rendered services to:

4. We offer a comprehensive suite of solutions, including:
Search Engine Optimization
Consulting
Pay Per Click
Blogging
Social Network Marketing
Conversion Rate Optimization
Online Reputation Management
Internet Marketing
User Experience Optimization
Our Vision is to be the best SEO and Internet Marketing Services Company in the whole of
the Philippines and other English-speaking Asian countries.
Our Mission is to provide best-quality services to our clients, taking care of their branding
and optimizing their websites for their users.
COMPANY PROFILE

5. THE WORLD IS GOING DIGITAL

6. IT’S THE PRIME TIME TO GO ONLINE

7. THERE WERE ALMOST 2,000,000
Tourists in the year 2000

8. AND MORE THAN 4 MILLION
Tourists in the year 2012

9. AND MORE THAN 4 MILLION
Tourists in the year 2012
4,272,811 to be exact

11. 148.3 MILLION
Bookings are Done Online Each Year

12. $162.4 BILLION
Online Travel Sales for 2012

13. TOURISM
Huge Revenue Generating Industry

14. BUT… WHERE DOES OUR REVENUE GO?

15. BUT… WHERE DOES OUR REVENUE GO?
PESO INCOME

16. BUT… WHERE DOES OUR REVENUE GO?
INTERNATIONAL ONLINE
BOOKING AGENCIES
% OF PESO INCOME

17. WHY?

18. WE THINK WE CAN’T MAKE IT ONLINE

19. WE THINK WE CAN’T MAKE IT ONLINE
So We are Paying them our Future

20. INTERNET MARKETING IS RISING

21. INTERNET MARKETING IS RISING
We Can Make It

22. HERALDS TO THE DIGITAL AGE IN
THE PHILIPPINES

23. HERALDS TO THE DIGITAL AGE IN
THE PHILIPPINES

24. IT’S A WHOLE NEW BALLGAME

25. SEARCH IS STILL THE BEST
SOURCE OF TRAFFIC

26. PERPETUAL
SEARCH TRAFFIC

27. PEOPLE ARE SEARCHING 24/7

28. PERPETUAL RELEVANT
SEARCH TRAFFIC

29. BECAUSE YOU HAVE
WHAT THEY WANT

30. PERPETUAL RELEVANT FREE
SEARCH TRAFFIC

31. SAVE YOUR BUDGET

32. IMPORTANCE OF SEARCH

33. PEOPLE COMING
IN FROM SOCIAL MEDIA
IMPORTANCE OF SEARCH

34. PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
IMPORTANCE OF SEARCH

35. PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
PEOPLE GIVING YOU THEIR
ATTENTION
IMPORTANCE OF SEARCH

36. PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
PEOPLE GIVING YOU THEIR
ATTENTION
PEOPLE WHO HAVE TURNED
INTO CUSTOMERS
IMPORTANCE OF SEARCH

37. PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
PEOPLE GIVING YOU THEIR
ATTENTION
PEOPLE WHO HAVE TURNED
INTO CUSTOMERS
REPEAT CUSTOMERS
IMPORTANCE OF SEARCH

38. PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
PEOPLE GIVING YOU THEIR
ATTENTION
PEOPLE WHO HAVE TURNED
INTO CUSTOMERS
REPEAT CUSTOMERS
IMPORTANCE OF SEARCH

39. NEEDS HAVE TO BE MET

40. WHERE NEEDS ARE
MET TODAY

42. THE ART
AND
SCIENCE
TO SEARCH
RANKINGS

43. THE SECRET BEHIND SEO

44. Keywords
User Experience
Design
Navigation
Site Speed
Links
Counts as a Vote
Getting Links
Dwell Time
Time on Site
Pages per Visit
SHORTLIST
MAJOR RANKING FACTORS

45. KEYWORDS

46. https://adwords.google.com/o/Targeting/Explorer
GOOGLE KEYWORDS TOOL

47. https://adwords.google.com/o/Targeting/Explorer
GOOGLE KEYWORDS TOOL

48. USER EXPERIENCE

49. DESIGN
First Impressions Last

50. DESIGN
http://seo-hacker.org

51. Very Simple Message
DESIGN
http://seo-hacker.org

52. Very Simple Message
“There’s a Lot of
us here! Join us!”
DESIGN
http://seo-hacker.org

53. Very Simple Message
“There’s a Lot of
us here! Join us!”
Metcalfe’s Law
DESIGN
http://seo-hacker.org

54. Very Simple Message
“There’s a Lot of
us here! Join us!”
Metcalfe’s Law
Real ‘Sneak Peek’ of
what’s Inside
DESIGN
http://seo-hacker.org

55. Very Simple Message
“There’s a Lot of
us here! Join us!”
Metcalfe’s Law
One Clean Call-to-Action Button
Real ‘Sneak Peek’ of
what’s Inside
DESIGN
http://seo-hacker.org

56. NAVIGATION
Make it Easy for them to Journey on

57. NAVIGATION
http://seo-hacker.com

58. Fix your Navigation
Bar
NAVIGATION
http://seo-hacker.com

59. Fix your Navigation
Bar
Provide a Working
Internal Search
Form to Keep
users from
Bouncing out of
your website to
search in Google
Instead
NAVIGATION
http://seo-hacker.com

60. SITE SPEED
The Internet is not a Patience Platform

62. THAT’S A LOT OF MONEY FOR A 1 SECOND DIFFERENCE

63. SITE SPEED
http:// tools.pingdom.com
TEST & IMPROVE YOUR SITE SPEED
http:// gtmetrix.com

64. LINKS

65. GOOGLE COUNTS
LINKS AS A ‘VOTE’

66. GETTING A LINK IS NOT EASY

67. VALUE
GETTING GOOD LINKS REQUIRE

68. VALUE RELEVANCE
GETTING GOOD LINKS REQUIRE

69. VALUE RELEVANCE GREAT CONTENT
GETTING GOOD LINKS REQUIRE

70. DWELL TIME METRICS

71. DWELL TIME METRICS

72. DWELL TIME METRICS
Not Good

73. DWELL TIME METRICS
Not Good
Sweet Spot

74. DWELL TIME METRICS
Not Good
Sweet Spot
Cha-Ching!

75. DWELL TIME METRICS
NOW LET’S COMPARE
IT WITH PAGEVIEWS

76. DWELL TIME METRICS

77. DWELL TIME METRICS
These Guys spend 10 – 30 Minutes

78. DWELL TIME METRICS
Visit a Good Number of Times per Month

79. DWELL TIME METRICS
View Tons of Pages Each Time They Visit

80. DWELL TIME METRICS
Awesome Dwell Time Stats!

81. GOOGLE ANALYTICS IS
YOUR MEASURING TOOL
http:// analytics.google.comCheck out our Awesome Tutorial!

82. SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!

83. SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!

84. SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!

85. SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!

86. SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!

87. SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!

88. SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!

89. SEO RANKING FACTORS
THAT’S JUST THE SHORTLIST!

90. v
SOCIAL MEDIA

91. PEOPLE ARE SEARCHING 24/7
DISCOVERY PHASE

92. PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
PEOPLE GIVING YOU THEIR
ATTENTION
PEOPLE WHO HAVE TURNED
INTO CUSTOMERS
REPEAT CUSTOMERS
IMPORTANCE OF SEARCH

93. PEOPLE COMING
IN FROM SEARCH
PEOPLE COMING
IN FROM SOCIAL MEDIA
PEOPLE GIVING YOU THEIR
ATTENTION
PEOPLE WHO HAVE TURNED
INTO CUSTOMERS
REPEAT CUSTOMERS
IMPORTANCE OF SEARCH

94. NEW TRAFFIC

95. BRAND AWARENESS

96. VIRALITY

97. VIRALITY

98. VIRALITY

99. VIRALITY

100. VIRALITY

101. VIRALITY

102. VIRALITY

103. VIRALITY

104. VIRALITY

105. VIRALITY

106. VIRALITY
HEIGHTENED EMOTIONAL
TRIGGERS LEADS TO VIRALITY

107. ITS NOT EASY TO MAKE
CONTENT VIRAL

108. SOMETIMES IT TAKES HARD WORK
http://www.youtube.com/watch?v=tj7al6MXu7U

109. SOMETIMES IT TAKES A SKEWED SENSE OF HUMOR
http://www.youtube.com/watch?v=ZUG9qYTJMsI

110. SOMETIMES IT TAKES A BAD DAY

114. FACEBOOK

115. THERE IS A RANKING SYSTEM
BEHIND FACEBOOK

116. EDGE RANK

117. ALGORITHM

118. WHAT IS AN EDGE

119. AFFINITY
Deals with Relationships

120. WEIGHT
Deals with Interactions

121. TIME DECAY
Deals with Freshness

122. Source: www.whatisedgerank.com

123. Source: www.whatisedgerank.com

124. Source: www.whatisedgerank.com

125. Source: www.whatisedgerank.com

126. Source: www.whatisedgerank.com

127. Source: www.whatisedgerank.com

128. Source: www.whatisedgerank.com

129. WHY IS IT IMPORTANT?

130. REACH INCREASE

131. HOW DO YOU OPTIMIZE IT?

132. ENGAGEMENT

133. CHECK OUT YOUR EDGERANK
http://edgerankchecker.com

134. CONCLUSION
GOT IT?

135. CONCLUSION
Gimme a
Break!
I DON’T WANT TO OVERLOAD YOU
WITH INFORMATION

136. YOU’VE BEEN AN AWESOME
AUDIENCE

137. SEE YOU NEXT TIME
WANNA KNOW MORE?
Pay us a visit!
21 Batac Street BF NSHA Paranaque
Email me at sean@seo-hacker.com
Enroll in http://seo-hacker.org it’s FREE!
Get this Deck from our Slideshare:
http://slideshare.net/h3sean

138. This is a Presentation about
Digital Marketing Secrets
by
Sean Patrick Si
Founder & Consultant
SEO Hacker
sean@seo-hacker.com