This is my deck for my talk at the Philippine Business Enterprise Congress where I spoke to 1,000 entrepreneurs who attended. It's a talk on digital marketing and SEO compared to what we have traditionally. Enjoy!

1. DIGITAL
INNOVATION
A N O U T L O O K B E Y O N D S A L E S A N D M A R K E T I N G

2. WHO I AM

4. COMPANIES

6. DIGITAL VS TRADITIONAL

7. WHAT IS THE FIRST THING YOU DO
IN THE MORNING?

8. IF YOU ANSWERED ‘CHECK FACEBOOK’
HERE’S A QUESTION FOR YOU

9. IF YOU ANSWERED ‘CHECK FACEBOOK’
HERE’S A QUESTION FOR YOU

10. CAN YOU STOP IT?

11. YOU SEE, DIGITAL IS A MINDSET

12. IT IS A PRODUCT OF THE CULTURE
AROUND YOU

13. FILIPINOS USE THE INTERNET
( 2 0 1 6 S T A T I S T I C S )
43.5%

14. THAT’S 44,935,500
THAT’S
44,935,500

15. WHAT IF WE REDUCE THAT NUMBER TO
10%

16. A MERE
4,493,550

17. WILL WE BE USING FACEBOOK AS
MUCH?

18. IT IS THIS GROWTH IN DIGITAL
ADOPTION

19. THAT FUELS THE STRENGTH OF
DIGITAL

20. AND DIMINISHES THE INFLUENCE
OF TRADITIONAL

21. WHO AMONG YOU READS THE
NEWSPAPER?

22. WATCHES CABLE TELEVISION?

23. CONSIDERS FACEBOOK AS THEIR
PRIMARY NEWS SOURCE?

24. WATCHES YOUTUBE MORE THAN
TV?
W A T C H E S
YOUTUBE
M O R E T H A N T V

25. WE LIVE IN A DIGITAL WORLD
W E L I V E I N A
DIGITAL WORLD

26. THIS IS HERE AND NOW
THIS IS HERE AND NOW

27. THIS IS OUR REALITY

28. BRANDING AND IDENTITY

29. BRANDS AND IDENTITIES
USED TO BE

30. RIDICULOUSLY
COLOSSAL

31. CENTRALIZED

32. MEDIA
CONTROLLED

33. BRANDS &
IDENTITIES
NOW

34. WIDESPREAD
THROUGH DIFFERENT
PLATFORMS &
PERSONALITIES

35. DISSECTED

36. SOCIALLY
CONTROLLED

37. DO YOU KNOW HOW SIMPLE IT IS TO
CREATE YOUR OWN
BRANDING & IDENTITY
IN THE DIGITAL WORLD?

38. I WAS NEVER MEANT TO
STAND HERE

40. I WOULD CARRY
BACKBREAKING
HARDWARE TO
AND FROM OUR
TRUCKS

41. DO
INVENTORY

42. AND FINALLY SELL
HARDWARE ITEMS TO
LOCAL HARDWARE STORES

43. W E A R E N O T A
RICH FAMILY

44. I STUDIED IN
DLSU

45. ALMOST
KICK OUT
STUDENT

46. FAILED UNITS IN COLLEGE

47. APPLIED FOR AN
INTERNATIONAL COMPANY

48. VIRTUALLY
UNEMPLOYABLE

49. MIRACLES HAPPEN

50. I STAYED JUST
5 SHORT MONTHS

51. IT WAS MY DREAM COMPANY,
BUT NOT MY DREAM JOB

52. WITH 1,300 PESOS
I STARTED

53. AS SEO HACKER WAS GROWING, IT
DEMANDED MY
FULL TIME ATTENTION

54. SEO

55. I USED IT TO
HYPERGROW
THE SEO
HACKER
BRAND

56. BY RANKING #1 IN GOOGLE
FOR THE MOST DIFFICULT
KEYWORD IN THE COUNTRY

57. “SEO
PHILIPPINES”

58. I USED IT TO
HYPERGROW
MY PERSONAL
BRAND

59. BY RANKING FIRST PAGE IN GOOGLE FOR
“FILIPINO MOTIVATIONAL
SPEAKER”

60. OF COURSE, THIS MEANS THAT
WE HAVE TO DELIVER

61. WE HAVE TO DELIVER
OUR PROMISES

62. DIMINISH TO NOTHING
OTHERWISE, OUR BRANDING WILL

63. THAT MEANS DELIVERING
EXCELLENT SEO
FOR SEO-HACKER,

64. MAKING HUNDREDS OF MILLIONS
IN REVENUE FOR OUR CLIENTS

65. FOR MY PERSONAL BRAND,
THAT MEANS DELIVERING AN
EXCELLENT
PERFORMANCE

66. DID YOU NOTICE
HOW I COMMUNICATED
THE IDENTITIES OF
2 BRANDS
JUST NOW?

67. STORIES
BRANDING & IDENTITY
IS ALL ABOUT

68. TOLD TO THE WORLD IN THE
MOST RELEVANT PLATFORM

69. TODAY THAT PLATFORM IS
DIGITAL

70. THAT STORY I JUST TOLD YOU ABOUT
ME & SEO HACKER HAS BEEN
DELIVERED TO YOU

71. THAT STORY I JUST TOLD YOU ABOUT ME
AND SEO HACKER IS ACCESSIBLE TO
3.2 BILLION
PEOPLE ONLINE

72. THAT HAS AMPLIFIED THE BRANDING
OF A NOBODY LIKE ME BY
A BILLION TIMES

73. WHY DIGITAL?

74. • ACCOUNTABLE

75. • COST-EFFICIENT
• ACCOUNTABLE

76. • COST-EFFICIENT
• ACCOUNTABLE
• SCALABLE

77. ACCOUNTABLE

78. BECAUSE OF
REAL-TIME ANALYTICS

79. YOU KNOW HOW MUCH
PER CLICK IS

80. YOU KNOW HOW MUCH
PER IMPRESSION IS

81. YOU KNOW
WHERE YOUR
MONEY WENT

82. YOU KNOW
WHERE YOUR
MONEY CAN GO

83. COST-EFFICIENT

84. A LOT CHEAPER THAN
TRADITIONAL MARKETING

85. TV vs YOUTUBE

86. PRIME TIME AD:
PER POP OF AIR TIME
P800,000

87. PRIME TIME VIEWERS:
7,000,000

88. 3,500,000
Takes a restroom or water break

89. CHECKS THEIR FACEBOOK
80%

90. CHECKS THEIR INSTAGRAM
70%

91. ONLY WATCHED
HALF OF YOUR AD
50%

92. PEOPLE SAW YOUR AD
105,000
FOR P800,000, ONLY

93. PER VIEW
P8.5
ON AVERAGE, YOU PAY

94. HOW MUCH DOES
YOUTUBE COST
PER VIEW?

95. P0.19

96. DIFFERENCE IN SAVINGS
PER VIEW
4,473%

97. PPC vs BILLBOARD

98. THE CASE FOR
BILLBOARDS

99. 6 MONTHS – AIR TIME
P1,200,000
NATIONAL HIGHWAY:

100. AVERAGE CARS PER DAY
360,417
EDSA

101. CARS WILL PASS BY YOUR AD
180,208
NORTHBOUND / SOUTHBOUND

102. YOU’RE NOT SURE
IF THE DRIVER
SAW YOUR AD

103. NOT ALL
3 PEOPLE AT
THE BACK-SEAT
WILL BE ABLE TO
SEE YOUR AD

104. THE MOST PROBABLE
PERSON SEEING
YOUR AD IS THE
DRIVER’S SIDE
PASSENGER

105. MOST CARS ALONG EDSA
DON’T HAVE PEOPLE SITTING
ON THE DRIVER’S SIDE SEAT
PROBLEM:

106. LEAVING YOU WITH AT MOST
1 ESTIMATED VIEW
PER VEHICLE PER DAY

107. YOUR AD
BUT WAIT – THERE ARE AT LEAST
2 OTHER BILLBOARDS
RIGHT BESIDE YOU

108. AND ONE OF THEM HAS A
BIKINI MODEL IN IT

109. LEAVING YOU WITH
0 - .3 VIEWS PER VEHICLE
PER DAY

110. WHICH MEANS YOU ARE PAYING
A LITTLE OVER
Php 3
PER VIEW

111. HERE’S THE BIGGEST
PROBLEM

112. YOU’RE
NOT SURE
ABOUT WHO
SAW YOUR AD

113. PAY-PER-CLICK

114. YOU PAY EACH
TIME SOMEONE
CLICKS

115. OR PER
IMPRESSION
(1,000 VIEWS)
OF YOUR AD

116. YOU GET TO CHOOSE WHO
THAT SOMEONE IS THROUGH
DEMOGRAPHICAL
TARGETING

117. YOU GET TO CHOOSE
HOW MUCH MONEY WILL BE SPENT
ON YOUR AIR TIME – NO LOCK INS

118. VS.
HOW MUCH YOU MADE IN
REVENUE
YOU GET TO SEE
THE MONEY YOU
SPENT

119. HOW MUCH IS THE
AVERAGE COST
PER VIEW IN
FACEBOOK?

120. P0.17

121. YOU KNOW THE
DEMOGRAPHICS
OF THE PEOPLE
WHO SAW YOUR AD

122. DIFFERENCE IN SAVINGS
P E R V I E W
1,764%

123. SEO vs ADVERTISING

124. ADVERTISING IS
OUTBOUND

125. OUTBOUND MEANS GOING OUT OF
YOUR WAY TO DISTRACT THE PERSON
TO WHAT YOU WANT TO SAY

126. SEARCH IS
INBOUND

127. NO ONE FORCES
YOU TO SEARCH

128. SEARCH IS A LIFESTYLE

129. EVER ASKED YOURSELF WHEN YOU
STOPPED USING YAHOO AND MSN?

130. GOOGLE ONLY SERVES
RELEVANT RESULTS

131. SEARCH TRAFFIC IS
ALWAYS RELEVANT

132. THE PEOPLE WHO COME TO YOUR
SITE FROM SEARCH IS YOUR
TARGET CUSTOMER
99%OF THE TIME

133. THEY ARE
ALREADY
INTERESTED
IN WHAT YOU
HAVE TO OFFER

134. THEY ARE THAT CLOSE TO
BECOMING A CUSTOMER

135. BUT THERE IS A
PROBLEM

136. SEO TAKES
TIME

137. THERE ARE ONLY
10 SPOTS
ON THE FIRST PAGE

138. WHICH MEANS THE
SOONER YOU INVEST IN
SECURING YOUR SPOT

139. THE BETTER
FOR YOU
AND THE HARDER IT IS
FOR YOUR COMPETITION
TO TAKE YOU OVER

140. BECAUSE AT THE END OF THE DAY
70-80%OF YOUR ONLINE TRAFFIC,
WILL COME FROM SEARCH

141. IN ADVERTISING, YOU SPEND
SO MUCH MONEY TO ACQUIRE
A CUSTOMER

142. ON AVERAGE, IT TAKES AT LEAST
10xFOR A PERSON TO SEE YOUR AD,
TO CONSIDER YOUR BRAND.

143. SCALABLE

144. THE BEST THING ABOUT
DIGITAL MARKETING

145. AUTOMATION

146. HOW TOYOTA AUTOMATED THEIR
DIGITAL MARKETING REVENUE

149. [HIGHLIGHT DOWNLOAD OUR
CATALOG POP UP FORM]

150. [HIGHLIGHT DOWNLOAD OUR CATALOG
FORM PER VEHICLE MODEL PAGE]

154. TOYOTA GETS
30LEADS A DAY
* ON AVERAGE FROM THIS WEBSITE

155. THAT’S
900LEADS A MONTH

156. THEY ARE ABLE TO SELL
30CARS EACH MONTH

157. THEIR INVESTMENT:
P120,000/MONTH

158. THEIR REVENUE:
P30,000,000/MONTH

159. 250X
RETURN ON INVESTMENT

160. WHAT IS THEIR
ROLEIN THE
ENTIRE PROCESS?

161. THEY WAIT FOR THE LEADS TO
DOWNLOAD
THE CATALOGS

162. GET THE NAME & EMAIL
OF EACH PERSON

163. CONTACT THEM AND TRY TO
CLOSE THE SALE

164. THE REST IS ALL
AUTOMATED

165. TOYOTA GREW THEIR DIGITAL
MARKETING LITTLE BY LITTLE

166. ONLY RISKING A SMALL
AMOUNT EACH STEP

167. WE ARE ABLE TO
SEE
WHAT WORKS
& WHAT
DOESN’T –
REAL TIME

168. FOR THE THINGS THAT WORK,
WE ALLOT MORE BUDGET

169. FOR THE THINGS THAT DON’T,
WE KILL IT IMMEDIATELY

170. FUTURE OF
MARKETING

171. PERSONALIZATION

172. CONSUMER-CENTRIC
WORLD

173. BRANDS WANT TO KNOW WHO THEIR
POTENTIAL CUSTOMERS ARE

174. WHERE THEY CAN
TALK WITH THEM

175. HOW THEY CAN CLOSE THEM

176. WHO THEIR
CURRENT CUSTOMERS ARE

177. WHAT THEY
DO EVERYDAY

178. HOW THEY CAN
UPSELL THEM

179. DATA IS KEY

180. DATA IS MOST EASILY GATHERED THROUGH
DIGITAL MARKETING
DATA

181. THIS DATA IS THE
HARDEST THING
FOR
TRADITIONAL
MARKETING
TO ACQUIRE

182. SO IF YOU
WANT TO
WIN
IN TODAY’S
MARKET

183. INVEST IN YOUR
DIGITAL
MARKETING,
BRANDING &
IDENTITY

184. THANK YOU
VERY MUCH!

185. CEO AT 22
GET A SIGNED COPY FOR
ONLY PHP 500!!
CONTACT ME / CHECK ME OUT
• sean@seo-hacker.com
• seo-hacker.org
• seo-hacker.net