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Digital hacks to the lockdown

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Digital hacks to the lockdown

My presentation for Go Negosyo's talk streamed on Facebook. This is all about the shift to digital from pre-pandemic period to where we are today with COVID-19. Ultimately, I spell out how we can win in business and help the economy in spite of the challenges.

My presentation for Go Negosyo's talk streamed on Facebook. This is all about the shift to digital from pre-pandemic period to where we are today with COVID-19. Ultimately, I spell out how we can win in business and help the economy in spite of the challenges.

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Digital hacks to the lockdown

  1. 1. Why Digital Marketing? And how it turned me to CEO at 22
  2. 2. [all the slides about me, my book, etc]
  3. 3. [all the slides about me, my book, etc]
  4. 4. [all the slides about me, my book, etc]
  5. 5. [all the slides about me, my book, etc]
  6. 6. Who checks their phone before peeing in the morning?
  7. 7. Who checks their phone after peeing in the morning?
  8. 8. Who does not pee in the morning?
  9. 9. The pandemic hit our economy hard
  10. 10. According to Rappler
  11. 11. Businesses have gone out
  12. 12. Things seemed to have come to a screeching halt
  13. 13. The thing is people still want the ‘What’
  14. 14. You still have to fulfill your ‘Why’
  15. 15. The only thing that has been greatly disrupted is the ‘How’
  16. 16. How are people going to understand WHY you exist?
  17. 17. How are people going to buy WHAT you have to offer?
  18. 18. Thank God for the internet
  19. 19. Your Why and your What don’t need to change
  20. 20. Your How needs to adopt to digital – both on marketing and fulfillment
  21. 21. How does digital marketing change the game of marketing?
  22. 22. Digital doesn't change the game of marketing.
  23. 23. Marketing is marketing.
  24. 24. Digital is the age we live in - it is what we are immersed into the moment we wake up and the moment we go to sleep.
  25. 25. Why should we emphasize or shift to digital marketing?
  26. 26. The shift to digital marketing from traditional marketing is not a matter of which is better.
  27. 27. It's a matter of where your target is.
  28. 28. When you're shooting an arrow, you look for the target and you aim for the bullseye.
  29. 29. Everything else is considered a miss.
  30. 30. What new developments are there for digital marketing today?
  31. 31. Countless
  32. 32. We have AI, Omnichannel, SEO, SEM, CRO, ORM, and all of these acronyms and names that may not make sense to most people but they will once you specialize in them.
  33. 33. I focused on SEO
  34. 34. As an almost kick-out student of DLSU, I was virtually unemployable
  35. 35. Who would hire a guy with 28 failing units?
  36. 36. I studied SEO because I wrote on a blog called God and You
  37. 37. I wrote my heart out on that blog for God
  38. 38. But no one was reading my stuff
  39. 39. So I searched in Google how to increase my readers and this thing called SEO kept popping up
  40. 40. I applied everything I learned in the God and You blog and it ranked
  41. 41. I wrote everything I learned about SEO in a blog called SEO Hacker
  42. 42. Then people started inquiring if I could do SEO for them
  43. 43. That’s how my first business started
  44. 44. My WHY did not change, my WHAT did not change
  45. 45. But HOW I had to do it is through digital
  46. 46. Because I did not have the capital to fund my business and compete with other digital marketing companies
  47. 47. I grew it to a multi-million peso company with 50 team members at the age of 22
  48. 48. Everything I did and my principles can be found in the book ‘CEO at 22’
  49. 49. https://sean.si/book
  50. 50. Q&A – More of my stuff and stories at my podcast leadme.ph/spotify We are the #2 podcast in the Philippines for Business & Technology

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