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MARKETING STRATEGY. Creating It Is HARD. ACTIVATING IT IS HARDER!
WHAT  WE  DO HOW  WE  DO IT CASE STUDIES CONTACT US WE                       MARKETING STRATEGY ACTIVATE    EFFICIENTLY. FLAWLESSLY. RELIABLY.
WHAT  WE  DO HOW  WE  DO IT CASE STUDIES CONTACT US WE                       MARKETING STRATEGY ACTIVATE EFFICIENTLY. FLAWLESSLY. RELIABLY.
An innovative marketing services agency founded in Atlanta, Georgia in 2003 by two veterans of the Cola Wars.  After many years of promoting the #1 beverage brands in the world, they left to achieve equal success in creating sales and marketing excitement in the Non-Carbonated world also for clients as diverse and challenging as …  We’re proud that they chose The XKO Group for consistently meeting & surpassing their needs for:  ,[object Object],Gary Zych, President Led the national and global consumer promotion departments for The Coca-Cola Company for eighteen years, successfully developing, planning and executing multi-million sponsorship activation of proprietary   and 3rd party properties such as … …for customers and clients including …  Gary successfully created and led the Worldwide Promotional Consultancy in 190+ countries for The Coca-Cola Company, and is also a winner of The Promotional Marketing Association’s prestigious “REGGIE” Promotion Of The Year Award for excellence in Sales, Creativity and Execution. 4
/  What We Do PROMOTION DEVELOPMENT & EXECUTION CREATIVE DEVELOPMENT & EXECUTION SALES MATERIAL & TRAINING DEVELOPMENT PROJECT MANAGEMENT PARTNERSHIP DEVELOPMENT & MANAGEMENT TRADE AND EMPLOYEE INCENTIVE PROGRAMS ONLINE MARKETING (B-to-C and B-to-B) BEST-PRACTICE BENCHMARKING NEW BUSINESS DEVELOPMENT
WHAT  WE  DO HOW  WE  DO IT CASE STUDIES CONTACT US WE                       MARKETING STRATEGY ACTIVATE EFFICIENTLY. FLAWLESSLY. RELIABLY.
 What Does                                 “MARKETING ACTIVATION”Mean? IT ALL STARTS WITHTHE STRATEGY …You develop it or we will, based on your business objectives THEN WE BRING THE STRATEGY TO LIFE IN YOUR MARKETS BY ACTIVATING IT WITH … ,[object Object]
 Breakthrough Consumer Communication Elements
In-Outlet
Offline / Online
 Effective Cross-Functional Project Management
 Fully-Integrated Execution Across:
 B2B, Consumer, Employee, Trade
Complete Follow-Up And Post-Evaluation,[object Object]
 Everything works how it is supposed to work
 Everyone does what they are supposed to doEfficiently ,[object Object],Flawlessly ,[object Object],[object Object]
WHAT  WE  DO HOW  WE  DO IT CASE STUDIES CONTACT US WE                       MARKETING STRATEGY ACTIVATE EFFICIENTLY. FLAWLESSLY. RELIABLY.
HOW WE’VE SUCCEEDED… … BY THE SUCCESSFUL EXECUTION OF CONSUMER, TRADE AND EMPLOYEE STRATEGIES  FOR ALL OF THESE BRANDS AND CUSTOMERS … AND MORE!
Promotions DirectorTM WHAT WE’VE INNOVATED For Coca-Cola & Others Over The Years ... 1stINTEGRATED BOTTLE / FOUNTAIN NATIONAL PROMOTION:           MAJOR VOLUME-BUILDER & CREATED1st SYSTEMWIDE PROMOTIONAL CONSULTING RESOURCE IstSYSTEMWIDE, STANDARDIZED PROMOTION DEVELOPMENT PROCESS SOURCED INNOVATIVE NEW TECHNOLOGY FOR CCNA 2000-01        “PRIZE CAN” NATIONAL PMAA REGGIE WINNER ! 1st PROMOTION  DEVELOPMENT                          E-LEARNING TOOL
INCREASE AMOUNT GENERATE TRIAL GENERATE RECONSIDERATION INCREASE TRANSACTIONS INCREASE INCIDENCE SPECIAL EEVENTS TIE-IN PRICE OFFERS CHANCE CONTINUITY PACKAGING REBATES SAMPLING SPONSORSHIPS PREMIUMS ASSOCIATION AVAILABILITY AFFORDABILITY ACCEPTABILITY AWARENESS HOW WE DO IT  BY EFFECTIVELY ALIGNINGOBJECTIVETOSTRATEGYTOTACTIC MARKETING OBJECTIVE GENERATE PROFITABLE, RECURRING  INCREMENTAL SALES VOLUME ENHANCE BRAND EQUITY MARKETINGSTRATEGIES DIFFERENT, SPECIAL,BETTER MARKETING BARRIERS PROMOTIONAL TACTICS

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Xko Zych Link 4 2011

  • 1. MARKETING STRATEGY. Creating It Is HARD. ACTIVATING IT IS HARDER!
  • 2. WHAT WE DO HOW WE DO IT CASE STUDIES CONTACT US WE MARKETING STRATEGY ACTIVATE EFFICIENTLY. FLAWLESSLY. RELIABLY.
  • 3. WHAT WE DO HOW WE DO IT CASE STUDIES CONTACT US WE MARKETING STRATEGY ACTIVATE EFFICIENTLY. FLAWLESSLY. RELIABLY.
  • 4.
  • 5. / What We Do PROMOTION DEVELOPMENT & EXECUTION CREATIVE DEVELOPMENT & EXECUTION SALES MATERIAL & TRAINING DEVELOPMENT PROJECT MANAGEMENT PARTNERSHIP DEVELOPMENT & MANAGEMENT TRADE AND EMPLOYEE INCENTIVE PROGRAMS ONLINE MARKETING (B-to-C and B-to-B) BEST-PRACTICE BENCHMARKING NEW BUSINESS DEVELOPMENT
  • 6. WHAT WE DO HOW WE DO IT CASE STUDIES CONTACT US WE MARKETING STRATEGY ACTIVATE EFFICIENTLY. FLAWLESSLY. RELIABLY.
  • 7.
  • 8. Breakthrough Consumer Communication Elements
  • 11. Effective Cross-Functional Project Management
  • 13. B2B, Consumer, Employee, Trade
  • 14.
  • 15. Everything works how it is supposed to work
  • 16.
  • 17. WHAT WE DO HOW WE DO IT CASE STUDIES CONTACT US WE MARKETING STRATEGY ACTIVATE EFFICIENTLY. FLAWLESSLY. RELIABLY.
  • 18. HOW WE’VE SUCCEEDED… … BY THE SUCCESSFUL EXECUTION OF CONSUMER, TRADE AND EMPLOYEE STRATEGIES FOR ALL OF THESE BRANDS AND CUSTOMERS … AND MORE!
  • 19. Promotions DirectorTM WHAT WE’VE INNOVATED For Coca-Cola & Others Over The Years ... 1stINTEGRATED BOTTLE / FOUNTAIN NATIONAL PROMOTION: MAJOR VOLUME-BUILDER & CREATED1st SYSTEMWIDE PROMOTIONAL CONSULTING RESOURCE IstSYSTEMWIDE, STANDARDIZED PROMOTION DEVELOPMENT PROCESS SOURCED INNOVATIVE NEW TECHNOLOGY FOR CCNA 2000-01 “PRIZE CAN” NATIONAL PMAA REGGIE WINNER ! 1st PROMOTION DEVELOPMENT E-LEARNING TOOL
  • 20. INCREASE AMOUNT GENERATE TRIAL GENERATE RECONSIDERATION INCREASE TRANSACTIONS INCREASE INCIDENCE SPECIAL EEVENTS TIE-IN PRICE OFFERS CHANCE CONTINUITY PACKAGING REBATES SAMPLING SPONSORSHIPS PREMIUMS ASSOCIATION AVAILABILITY AFFORDABILITY ACCEPTABILITY AWARENESS HOW WE DO IT BY EFFECTIVELY ALIGNINGOBJECTIVETOSTRATEGYTOTACTIC MARKETING OBJECTIVE GENERATE PROFITABLE, RECURRING INCREMENTAL SALES VOLUME ENHANCE BRAND EQUITY MARKETINGSTRATEGIES DIFFERENT, SPECIAL,BETTER MARKETING BARRIERS PROMOTIONAL TACTICS
  • 21.
  • 22.
  • 23. 3rd Party Integration / The IMPROV Chain
  • 24. AOL Online Sweeps
  • 25. Packaging / POS Design
  • 26. In-Pack & On-Pack Premiums
  • 27.
  • 28. FLAWLESS NATIONAL EXECUTIONCASE STUDY: Project Management
  • 29.
  • 30. Accelerate Local Business Performance
  • 31. Increase Local Knowledge Transfer ASSIGNMENT: DESIGN, DEVELOP & SUPPORT CUSTOM “BEST-PRACTICE SHARING” WEBSITE
  • 32.
  • 33.
  • 34. Development And Application Of Proper Risk Management Procedures
  • 35.
  • 36.
  • 37. Incentive Payout Design
  • 38. Key Graphic Design
  • 39. Support Material Design / Production
  • 40.
  • 41. PROGRAM OBJECTIVES ACHIEVEDCASE STUDY: Sales Incentive Programs
  • 42. CASE STUDY: Sales Training / Development CLIENT:/ ENERGY MARKETING SERVICE Authorized Direct Sales Marketing Agent For AT&T U-verse Fiber Optic Cable System CLIENT OBJECTIVES: - Expand EMS Sales Offices Nationally From 30 To 100 By 2010 - Become Exclusive National U-verse Direct Sales Agent For AT&T ASSIGNMENT: - Recruit ,Train & Motivate New Sales Associates To Achieve Client Sales Goals - Create New Sales Training Materials THE PROJECT THE RESULTS OBJECTIVES ON-TREND TO ON-TIME, ON-BUDGET ACHIEVEMENT
  • 43. Do You Have A Strategy We Can For You? Activate Give Us A Buzz! gary@xkomarketing.com 1790 Sidestreet Circle Atlanta GA 30341 Ph. 404-406-4931