As a B2B marketer, you strive to inspire happy, loyal customers to advocate for you. Why? Because new buyers are well over halfway through their purchasing decision before they even talk to you. They are out there, beyond your control, and educating themselves by talking to your existing customers and fans. If you aren’t doing some form of advocate marketing, your message won’t carry through. In honor of 2014’s Big Game, we put together this list of classic Football Movie archetypes to convey the different ways marketers engage customers and build true, mutually beneficial partnerships with them. Find out what kind of football movie marketer you are. Take our quiz by visiting http://www.explorics.com/marketing-quiz-what-classic-football-movie-are-you/

1. The 8 Kinds of Marketers
Football Movie
Edition

2. As a B2B marketer, you strive to
inspire happy, loyal customers
to advocate for you.
Why?
Because
new
buyers
are
well
over
halfway
through
their
purchasing
decision
before
they
even
talk
to
you.
They
are
out
there,
beyond
your
control,
and
educa=ng
themselves
by
talking
to
your
exis=ng
customers
and
fans.
If you aren’t doing some form of advocate marketing,
your message won’t carry through.
In honor of 2014’s Big Game, we put together this list of
classic Football Movie archetypes to convey the different
ways marketers engage customers and build true, mutually
beneficial partnerships with them.

3. The Cheerleader
Bring It On
As a marketing cheerleader, you thrive on the
enthusiasm of your community and know
exactly what to do to enhance it. You have a
unique gift for rallying your customers and
genuinely pumping them up about what they
are doing. Social media is your program of
choice, and you live for the day that your
content goes viral. Bring it on, indeed.

4. The Coach
Any Given Sunday
They
call
you
coach.
You
inspire
your
customers
with
educa=on,
knowledge
and
thought
leadership.
You
take
pride
in
really
understanding
your
customers
and
what
they
go
through
day
in
and
day
out,
and
you
feel
a
responsibility
to
help
them
learn
from
each
other.
Whether
you
blog
to
a
crowd
or
speak
to
an
audience,
one
of
your
greatest
sources
of
pride
is
in
hearing
that
simple
response,
“Thanks!
That
was
helpful.”

5. Does
anybody
truly
embody
the
no=on
of
“advocate”
more
than
a
sports
agent?
You
treat
your
customers
like
gold,
while
simultaneously
figh=ng
on
their
behalf
any
way
you
can.
You
know
that
for
them
to
truly
excel,
you
may
have
to
push
them
from
=me
to
=me
–
and
you
understand
the
nuanced
way
of
doing
that
honestly
and
effec=vely.
To
you,
every
customer
is
special
and
deserving
of
nothing
but
the
best,
and
you
make
it
your
mission
to
help
them
achieve
110%.
The AGENT
Jerry Maguire

6. Some=mes
the
best
doesn’t
always
rise
to
the
top.
As
a
marketer,
you
know
this
happens
quite
a
lot.
That’s
why
you
are
out
there,
talking
to
people
every
day,
searching
for
the
the
hidden
gems
in
your
customer
base.
Once
you
iden=fy
them,
you
help
them
shine
–
giving
them
opportuni=es
to
share
their
story
with
the
world
and
posi=on
themselves
as
experts
in
their
field.
Years
later
you
look
back
and
think
to
yourself,
“Yeah…
I
found
that
superstar.
That
was
me.”
The Hidden
Talent
The Waterboy

7. The Quarterback
Heaven Can Wait
You
are
the
top
dog.
The
big
kahuna.
The
cream
of
the
crop.
Everyone
knows
you
are
good
–
check
that
–
the
best.
They
see
you
as
a
beacon
of
light,
raining
wisdom
and
sunlight
down
throughout
the
industry.
You
are
a
powerhouse
among
your
peers,
and
you
inspire
your
customers
through
your
sheer
presence.
With
this
great
power,
of
course,
comes
great
responsibility,
and
it
is
a
responsibility
you
are
proud
to
bear.
Shine
brightly,
oh
quarterback.
People
are
depending
on
you.

8. The True
Believer
Rudy
You
are
a
marketer
with
a
mission.
You
carry
great
passion
for
the
problems
you
are
helping
your
customers
solve,
and
that
enthusiasm
seeps
from
your
pores
like
smoke
from
fire.
You
are
a
catalyst
to
everyone
around
you,
inducing
change
in
areas
no
one
ever
expected.
You
may
not
realize
it,
but
people
look
up
to
you
for
your
integrity
and
singularity
of
purpose.
Your
honest
love
of
the
game
influences
your
customers,
inspiring
them
to
overcome
obstacles
and
achieve
success.

9. The Fighter
North Dallas Forty
Business
is
war,
and
your
customers
are
out
there
every
day
on
the
front
lines.
You
are
a
fighter,
and
your
most
important
job
is
to
arm
your
customers
with
the
tools
and
techniques
they
need
to
crush
their
compe=tors.
Something
standing
in
your
way?
Annihilate
it.
Flanked
from
the
right?
Adapt
and
advance.
As
a
marketer
you
understand
that
the
bonds
forged
in
baXle
are
extremely
powerful.
So
you
do
everything
you
can
to
give
your
customers
the
compe==ve
edge
they
need
to
win.

10. The Mascot
Behind the Mascot
Marke=ng
is
about
one-­‐to-­‐one
rela=onships
–
a
philosophy
you
live
and
breathe
every
day.
Heard
good
news
about
someone?
You
give
them
a
call.
One
of
your
customers
said
something
nice
about
you
to
someone
else?
You
send
a
thank-­‐you
note.
When
problems
happen
you
are
the
one
that
your
customers
rely
on
to
help
them
through
it.
You
are
a
dependable
presence
throughout
your
customer
base,
and
have
earned
the
respect
of
your
community
one
individual
at
a
=me.

11. What kind of
marketer
are you?
Take the quiz
bit.ly/Lv3APO
Brought to you by @explorics.
Build Loyalty. Inspire Advocacy.