Did you know that your buyers are tired of hearing from you? These were the slides for an online, interactive discussion with a bunch of content marketers. We talked about how to get your customers making more content on your behalf. We’re all trying to find ways to answer the top-most question on your buyers’ minds: "How did someone just like me, with the same challenges I have, solve their problem?" Getting your customers’ stories out into the marketplace is the best way to do this. In fact, 25% of your content production should come directly from your customers. Why? Because what they say is relevant and compelling to your new buyers. We covered: - How to get through to buyers who are flooded with crap content - Techniques for building relationships and enthusiasm among happy customers - Finding win-win approaches that turn loyal customers into active advocates See the video recording of this conversation at: http://www.explorics.com/getting-customers-to-produce-more-content/

1. Getting
Customers to
Create More
Content For You
@explorics
www.explorics.com

2. What I want to get out of today
1. Is content primarily a“top-of-the-funnel”
exercise? Will it remain that way?
2. What are some of the really unique ways you
have used content (or seen it used) to
engage customers and buyers?

3. What was
the last
movie you
saw in a
theater?

4. from Crap. The Content Marketing Deluge by Velocity Partners

5. from Crap. The Content Marketing Deluge by Velocity Partners

6. from Crap. The Content Marketing Deluge by Velocity Partners

7. 25% OF YOUR CONTENT SHOULD
COME FROM YOUR CUSTOMERS

8. from

9. from

10. from

11. from business2community.com
That’s a lot of content!

12. from business2community.com
Customers…
• Provide access to highly targeted communities
• Discuss problems in meaningful terms
• Gossip about new and interesting things

13. from business2community.com
Customers…
• Answer“how did someone just like me solve a problem just like mine?”
• Report on events and trends from the real-world
• Give talks so others can learn from their experiences

14. from business2community.com
Customers…
• Have actual success metrics
• Discuss how they get things done in their organization
• Share their own best practices

15. from business2community.com
Customers…
• Support vendors they love
• Act as community thought leaders
• Want to be recognized for successful outcomes

16. 25% OF YOUR CONTENT SHOULD
COME FROM YOUR CUSTOMERS
Why?
• More targeted audiences
• Volume, speed, variety
• Deeper engagement
• Meet needs of buyers

17. Your Customer Relationships

18. The Leap Of Faith:
Your customers also
benefit from the
content they create.

19. “Global education will get students to start seeing a different perspective.”

20. renewal rate
for customers in
the advocate
program
more stories
for marketing
and sales
100%
300x

22. 40 crowdsourced
video testimonials

23. Twitter Chats
Customer Spotlight
Forum
Discussions &
Commentary

24. “Our customers love us.
Why aren’t they doing
more for us?”
Advocate for your
customers and they’ll
return the favor in a
big, big way.
:
YOU:

25. B2B Customer Loyalty &
Advocacy Programs
• Customer engagement programs
• Customer panels
• Social nurturing & prospecting
• Thought leadership & PR
• Lean startup
• Product marketing staffing
About Us
@explorics
www.explorics.com