1. Three Great
Ways To Grow A
Business
Marketing Consultant

2. There are many people who love to give an
advice how to run a business even though
they don't have any experience about
business and don't even have experience to
run their own business because they are
just actually working in the other company
like for example working as a secretary,
clerk, editor and etc. But a real and a true
entrepreneurs keep searching and finding
ways to grow their business.

3. Here are the three ways to
grow a business:

4. 1) Raise Price - Inflation forces retailers to
raise the price of goods. There is no such
thing as static price and businesses
everywhere are forced to raise prices on
goods in order to stay in profit. The
problem facing businesses is the fact that
consumers see price raises in a different
light. They see it as price gauging, and feel
that the business is taking advantage of
them.

5. You must be careful when you raise prices to be
sure that the sales do not go down. Here are some
points to help pacify customers when price raises
confront them:
a) Try to add value - this will help to justify
price raises in the consumer’s eyes.
b) Raise prices gradually - buyers can tolerate
50c or a dollar, but if you do bigger price hikes
you will lose sales.
c) Make sure the items are popular items, so
that customers will still feel compelled to buy
despite the raise in price.

6. 2) Frequency of purchase - Frequency of
purchase is necessary for your business
survival. If customers are not buying with
reasonable frequency then you cannot make
enough profit for your survival.

7. In order to make this happen you will need
to do 2 things:
a) Retain customers and keep them
purchasing from you - You can do this by
over delivering to your customers and
building good customer relationships with
them. This will help to make them your loyal
customers. You can also achieve this by
selling them back end products.

8. These will be related products that will be
offered as bounce back offers when they
purchase from you. Much of your profit will
be gained this way. In fact it is estimated
that 20% of company profits are from the
primary product and 80% will be from back
end products.

9. b) Have a flow of new customers - Every
business needs a steady stream of new
customers. These buyers will be gained by
advertising and market promotions. This
will be your most expensive marketing
effort but you will gain returns in the long
run.

10. 3) Quantity of purchase - This is the
principle that will determine not only
survival but also the growth of your
company. In order for your business to
keep on growing, quantity of purchase must
increase.

11. This can be done in the following ways:
a) Start an affiliate program - This can be
done by starting your own company website
and developing a program for people to sell
your product. It is just like a sales force in
the offline world. The only difference is that
your affiliates will be driving warm ready to
buy visitors to the sales page on your
website, not necessarily to your store or
business. This can generate a lot of business
and take care of online sales.

12. b) Froogle - List your business with
Froogle. The shopping listing with Google.
You can even put your location in this listing
and draw more people to your business. You
can also make local listings in the search
engine and Google maps. This will increase
the quantity of purchase.

13. c) Get a website presence to expand your
marketing - These days you cannot really
afford to be without a website presence.
This is a powerful way to get ahead of your
competition. You can draw new customers
from the Internet community. As stated you
can have a local listing in Google search
engine. Plus you can have a local listing
with Google Adwords.

14. d) Focus on multiple niche markets - Do not
just stop at one niche market. Expand into
other related markets or even completely
different ones. This will increase your new
customers and quantity of purchase.
e) Up selling - Train all your sales staff to
up sell products. This will increase product
awareness with your customers and make
more sales.

15. You are in a business because you want a
profit and that is one of the main purpose
why people want to run their own business.
So by applying these three ways to grow a
business which mentioned above will
continue to grow and expand your business
and that means you too can have more
profits.
Marketing Consultant