This is the Spanish version of The Art of Innovation used at El Ser Creativo in Malaga, Spain on October 22, 2010. Translated by Vlad Rebellon.

1. Guy Kawasaki
EL ARTE DE LA INNOVACION

4. MEANING
MAKE1.
(CREA SIGNIFICADO)

5. TO THE NEXT
JUMP
CURVE
2.
(SALTA AL PROXIMO NIVEL)

6. 1.0
HARVEST
ICE

7. FACTORY
2.0
ICE

8. FRIDGE
3.0
ICE

9. 3.
IT GREAT
MAKE
(HAZLO GENIAL)

10. BE CRAPPY
DON’T
WORRY
4.
(NO LE TEMAS AL
FRACASO)

11. 100 FLOWERS
LET
BLOSSOM
5.
(DEJA FLORECER)

12. 6.
PEOPLE
POLARIZE
(POLARIZA A LA GENTE)

13. 7.
BABY, CHURN
CHURN
(SIGUE MEJORANDO)

14. THYSELF
NICHE8.
(CREA TU SEGMENTO UNICO)

15. Value
Unique

16. Value
Unique

17. Value
Unique

18. Value
Unique

19. Value
Unique

20. 9.
FOLLOW
RULE
10 20 30
(SIGUE LA REGLA
DEL “10-20-30”)

21. 10 slides

22. 20 min

23. 30 point font
This is 20 points
This is 14 points
This is 12 points

24. THE BOZOS GRIND
DON’T LET
YOU DOWN
10.
(NO LES HAGAS
CASO A LOS SABIONDOS)