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Discover apps through friends with Facebook Connect




                                 Gustaf Alstromer
                                 gustaf@gmail.com
Today: iPhone App store & Android
  Market is the primary discovery
         channel for apps

         (Over 100,000 apps. More than
           3 billion apps downloaded)
Big Idea: Social graph as primary
discovery channel for new apps


      Facebook Connect for iPhone/Android to
          drive discovery of billions of app
App discovery using FB connect today




             Newsfeed (web)    iTunes
                              app store
                                                New app
iPhone app
                                                 install
How it could work




                     Newsfeed             iTunes
                                         app store
                                                                New app
iPhone app
                                                                 install




•   Facebook Connect could become the integral part of every app if it can
    drive real discovery/distribution
Social Graph App Discovery
                                  Facebook	
  friends




                                   This	
  data	
  already
                                    exists	
  through
                                      FB	
  Connect




                                         Browse	
  apps
                                    from	
  a	
  specific	
  friend	
  
                                       (opt	
  in/opt	
  out)

    FB	
  Connect	
  can	
  
measure	
  MAU	
  data	
  today
Social Graph App Discovery - Invites

        •       Today iPhone/Android invites are sent over SMS or
                Email. With SMS that you have no idea if the receiver
                has an iPhone. With email the recipient will be on
                desktop and you don’t know what device they have.

        •       FB Connect could make an app invite highly relevant
                and useful by:

            •     Store and map Facebook Uid with iPhone/Android
                  Device ID

            •     Based on this information only show friends that
                  could install the app in the friend selector and in the
                  FB Connect API

            •     Invites would only go to iPhone users and the
                  Facebook iPhone app = high conversion

            •     Clicking an invite leads directly to the app store
FB Connect Invite Flow




•   Discovery through friends directly on the phone is a strong incentive for
    developers to include FB Connect. Distribution is their primary problem
    today. 100,000 apps. Short tail of distribution today

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Discover apps through friends with Facebook Connect

  • 1. Discover apps through friends with Facebook Connect Gustaf Alstromer gustaf@gmail.com
  • 2. Today: iPhone App store & Android Market is the primary discovery channel for apps (Over 100,000 apps. More than 3 billion apps downloaded)
  • 3. Big Idea: Social graph as primary discovery channel for new apps Facebook Connect for iPhone/Android to drive discovery of billions of app
  • 4. App discovery using FB connect today Newsfeed (web) iTunes app store New app iPhone app install
  • 5. How it could work Newsfeed iTunes app store New app iPhone app install • Facebook Connect could become the integral part of every app if it can drive real discovery/distribution
  • 6. Social Graph App Discovery Facebook  friends This  data  already exists  through FB  Connect Browse  apps from  a  specific  friend   (opt  in/opt  out) FB  Connect  can   measure  MAU  data  today
  • 7. Social Graph App Discovery - Invites • Today iPhone/Android invites are sent over SMS or Email. With SMS that you have no idea if the receiver has an iPhone. With email the recipient will be on desktop and you don’t know what device they have. • FB Connect could make an app invite highly relevant and useful by: • Store and map Facebook Uid with iPhone/Android Device ID • Based on this information only show friends that could install the app in the friend selector and in the FB Connect API • Invites would only go to iPhone users and the Facebook iPhone app = high conversion • Clicking an invite leads directly to the app store
  • 8. FB Connect Invite Flow • Discovery through friends directly on the phone is a strong incentive for developers to include FB Connect. Distribution is their primary problem today. 100,000 apps. Short tail of distribution today