My portfolio contains a summary and samples of interaction design related work that I have done in the last few years.

1. User Experience Designer . Information Architect . Usability Analyst
manishag@umich.edu +919999688255

2. AT&T Job function:
+ Plan & conduct user research
+ Concept development
+ Guide development of
requirements
+ Create Wireframes
+ Guide graphic design
+ Collaborate with analysts,
project managers, QA,
developers & clients
+ Propose & develop ideas for
future projects
(Top) I worked on a project
where we added a device
recommender feature to a
touchscreen kiosk used in
AT&T retail stores. The device
recommender asks the
customer to answer a few
questions and based on their
input, it recommends suitable
phones. Parts of the conceptu-
lization, wireframes and comps
are shown here.
(Bottom) Every person in our
team was asked to come up
with a concept for an iPhone
app that provides an introduc-
tion to our team. Shown here
are parts of the moodboard,
Overview:
preliminary wireframes and
comps of the idea that I
presented.
As a UX Designer with the Concept Development & Implementation group at AT&T, my main role is to create user-centered solutions for
applications on touch screen kiosks and handheld technology used in AT&T’s retail stores. I have also guided enhancements to the point of
sales systems used by AT&T stores and 3rd party AT&T retailers. Though my deliverables for most projects correspond to user research and
prototyping related documentation, I work with the business client through all phases of a project to ensure their vision and the proposed
design are successfully implemented.
manishag@umich.edu +919999688255

3. URturn.com LLC
Job function:
+ User requirement analysis
+
+
+ Develop wire-frames
+ Design mockups
+ Collaborate with stake-
holders, developers, visual
designers & PR agency
+ Plan and conduct usability
testing
+ Make recommendations for
design iterations
(Top left) Original homepage of the application
(Bottom left) Rebranding of the product and changed layout of
homepage based on feedback from user testing
(Top right) Wireframes of the iPhone app
Overview:
As an Interaction Design and Usability Consultant at URturn, I helped them design and launch a marketplace for virtual goods on
Facebook called the Bodega Shop. Apart from developing and designing the architecture of the Bodega application on Facebook, I also
designing, development and testing.
manishag@umich.edu +919999688255

4. Hitachi America Limited
Job function:
+ Conduct market studies
+ Conduct competitor analysis
+ Plan and conduct user
interviews
+ Develop user goals
+ Plan and conduct card sorting
+ Create low delity prototypes
+ Plan and conduct usability
testing
+ Make recommendations for
design iterations
(Top left) Progress of the home
page design concepts based
on user feedback
(Bottom right) Progress of the
review drive history feature
Overview:
design through the 3 days of
user testing
As a User Experience Researcher at Hitachi’s Automotive Research Lab, I worked with their Navigation Systems team primarily focusing on
informing the concept and design of future navigation systems. I worked on creating the prototype for a web portal to be used in conjunc-
tion with future navigation systems. The process involved conducting market studies, competitor analysis and target audience research.
Based on data from these studies, we created personas and scenarios. Card sorting exercises were conducted to identify and organize links
and labels for the portal. This was followed by low delity proprototyping of di erent concepts of the web portal. Finally, we tested the
di erent prototypes to arrive at a nal prototype.
manishag@umich.edu +919999688255

5. ANDOR
Christy Wright Job function:
“I want uniqueness. I don’t care about the money.”
+ User research
+ Develop personas
+ Competitor analysis
+ Devise strategy for website
Background architecture
+ Develop wire-frames
Age: 32 years
Based in: Los Angeles
Driven by: fashion, fashion, fashion
Pairs of shoes owned: 500
Dominique Thomas
“Shoes run my life. Without shoes I don’t exist.”
(Top left) Wireframe showing
Background the product display page of
Age: 25 years ANDOR left
Based in: Brooklyn NY (Bottom left) Part of the
persona of the “sneaker-
freaker”
Driven by: nostalgia, thrill of the chase, love for shoes (Top right) Part of the persona
Pairs of shoes owned: more than 270 of the “rich fashionesta”
(Bottom right) Wireframe
Overview:
showing the product details
page of ANDOR right
in-store experience, we developed an IA strategy such that seperate sections of the website were created for the left and right shoe.
The process involved conducting user research and competitor analysis. Personas were generated based on the user research. The
website IA strategy was developed by combining the research with Andor's business model. Wireframes implementing the proposed
IA strategy for the main pages of the site were designed.
manishag@umich.edu +919999688255

6. Ann Arbor Hands on Museum
Job function:
+ User requirement analysis
+
+ Mood Boarding
+ Personas
+ Scenarios
+ Create sitemaps
+ Surveying
+ Develop wire-frames
+ Design mockups
+ Collaborate with stake-
holders
+ Make recommendations for
design iterations
(Top left) Analyzing observa-
tions from contextual inquiries
prototype
(Top right) Wireframe for the
hand-held device
(Bottom right) Testing with
students at the Hands on
Overview:
Museum
communication is usually one way and secondly, it is temporary. As part of a three person group, I worked with the Ann Arbor Hands on
Museum to develop an interface for a touch-screen hand-held device that enhances the museum visitor's experience and facilitates
long-term learning. After extensive research on the use of hand-held technology in museums, we conducted contextual inquiries.
manishag@umich.edu +919999688255

7. UMMA
Job function:
+ User research
+ Field observation
+ Task analysis
+ Prototyping
+ Developing mockups
(Left) Mockup showing the
visualization for browsing the
images based on the concept
of tree maps
(Top right) Mockup showing
the visualization for searching
through UMMA’s images based
on the concept of clustering
(Bottom right) Mockup of
visualization of workspace for
educators to plan lessons and
collaborate with other art
Overview:
educators
UMMA's image database more accessible for art educators.
manishag@umich.edu +919999688255

8. Mirlyn
Job function:
+ Conduct structured
interviews
+ Plan & conduct ethno-
graphic studies
+
+ Feature analysis
+ Heuristic Evaluation
+ Develop wire-frames
+ Design mockups
+ Make recommendations
for design iterations
(Top left) Original interface of
Mirlyn- not error tolerant and
cluttered
(Bottom right) Redesigned
interface with decreased
information access costs and
supports error correction and
management
Overview:
Mirlyn is the online library service of the University of Michigan. As part of a four person team, I evaluated and redesigned Mirlyn’s
interface. Our process included conducting structured interviews and performing an ethnographic study to understand how users
two redesign alternatives for each problem area. Finally, the team evaluated these redesigns by assessing the strengths and weaknesses
of each alternative.
manishag@umich.edu +919999688255

9. UM Special Collections Library
Job function:
+ Conducting contextual
inquiries
+
+
+ Deployment process
mapping
+
+ Wire-framing
+ Designing mockups
+ Collaborating with curators,
assistants
+ Making recommendations
for design iterations
information at the Special
Collections Library (SCL)
(Right) Deployment process
map of the SCL
Overview:
The Special Collections Library at UM that holds materials that need special protection and mediatd use. I worked as an Operations
ways in which the process could be streamlined. Through a series of interviews, an inspection of the physical space occupied by Special
manishag@umich.edu +919999688255