Erindi flutt á rannsóknarmálstofu í Háskóla Íslands

1. Nýsköpunarmenning og nýsköpunarandi
áhrif á hugmyndastjórnun
Starfsmenn og stjórnendur fyrirtækja
eru mikilvæg uppspretta hugmynda.
Nýsköpunarmenning og
nýsköpunarandi hafa áhrif á miðlun og
nýtingu hugmynda innan fyrirtækja.
Hvernig sköpum við umhverfi til að
þessi skilyrði verði til staðar?
Kynntar verða niðurstöður rannsóknar
sem framkvæmd var til að greina
nýsköpunarmenningu og lögð drög að
Miðvikudag 18. apríl 2012 frekari rannsóknum á viðfangsefninu.
Klukkan 11:35 – 12:35
Stofa G-102 Gimli

2. Keðja ytri upplýsinga í nýhugsun
Uppsprettur Aðgengi Miðlun Nýhugsun

3. Upplýsingatækni
Upplýsingatækni:
• Auðveldar miðlun
upplýsinga
• Opnar möguleika á
umfjöllun sem er
skrásett og rekjanleg
• Opnar tækifæri á að
nýta upplýsingar í síðari
verkefni
• Skapar tækifæri á
markvissari stjórnun

4. Nýsköpunarmenning
Nýsköpunarumhveri er forsenda fyrir
auknum árangri í nýsköpun1
• Lærdómshneigð
skapa tíma og hvetja starfsmenn
• Venjur fyrir opin samskipti
Gefa sér tíma til að deila upplýsingum.
Að aðilar telji sig ekki skuldbundna til
að launa „greiðann“
• Traust milli móttakanda og sendanda
upplýsinga
Aðilar eru viljugri að miðla
upplýsingum þegar traust ríkir milli
þeirra

5. • H3: Learning orientation is positively related to the
innovativeness of firms.
• H3b: Norms for constructive communication are
positively related to the innovativeness of firms
• H3c: Trust between providers and receivers of
information is positively related to the innovativeness
of firms

6. • The respondents were of 21 nationalities, 91% of which could be classified
in 3 clusters;
• 75% European, most of whom were from the Nordic countries,
• 16% American, and the remaining
• 9% from other areas, including Asia, Africa and Australia.
• In terms of education,
• 49% had completed high school or bachelor´s degree,
• 37% a master´s or doctoral degree, and
• 13% did not provide an answer. The ages of the respondents, split into 3
groups, were as follows: 27% aged 25-36 years; 40%, 37-44 years and 33%
were 45 years of age and above.

7. Profile of respondents
21 nationalities, 91% of Education The ages of the
which could be classified • 49% had completed respondents, split into 3
in 3 clusters; high school or groups
• 75% European, most bachelor´s degree • 27% aged 25-36
of whom were from • 37% a master´s or years
the Nordic countries doctoral degree • 40%, 37-44 years and
• 16% American • 13% did not provide • 33% were 45 years of
• 9% from other areas, an answer age and above.
including Asia, Africa
and Australia.

8. 1 2 3 4 5 6 7
1 Innovativeness 1
2 Absorptive capacity .68** 1
3 Market orientation .68** .73** 1
4 Managerial IT skills .43** .55** .40** 1
5 Learning orientation .60** .58** .54** .58** 1
6 Norms for constr. comm. .42** .49** .57** .24* .34** 1
7 Trust in infor from rec./sender .47** .50** .45** .30** .52** .56** 1
Means 3.35 3.33 3.29 3.22 3.28 3.57 3.90
SD .68 .70 .71 .67 .85 .61 .61
* P < 0.05
** p < 0.01 (two-tailed)

9. M1 M2 M3 M4 M5 M6 M7
Absorptive capacity .34** 1.26** .351** 1.06** .37**
Market orientation .40** 1.80*** 1.61*** .42** 1.98***
Managerial IT skills .75 1.42*** .78 1.34** .90* 1.69**
Market*Manag IT -2.06** -2.09** -2.83***
Absorp*Manag IT -1.18 -1.97
Learning orientation .472*** .28
Norms for comm. .20 .10
Trust in rec./sender .11 -.25
R2 adjusted .52 .55 .46 .59 .54 .39 .62
* P < 0.05
** p < 0.01 (two-tailed)
** p < 0.001 (two-tailed)

10. Áhrif nýsköpunarmenningar
• We hypothesised that greater trust between providers and
receivers of information, constructive communication
between managers and learning orientation within firms
would have a moderating effect on the relationship between:
• a) absorptive capacity on innovativeness, and
• b) market orientation on innovativeness.
We were not able to confirm those hypotheses

11. Markmið rannsóknar
• Mæla andrúmsloft til nýhugsunar og notkunar
upplýsingatækni við miðlun upplýsinga við
hugmyndastjórnun

12. Endurbætt rannsóknarlíkan
Andrúmsloft til
nýsköpunar
Lærdómshneigð
Traust Markaðshneigð
Venjur í samskiptum Meðtökuhæfni Nýhugsun
Færni stj. Í UT
Nýsköpunarandi

13. Situational Outlook Questionnaire
• Áskorun og þátttaka (challenge and involvement)
• Frelsi (freedom)
• Traust og hreinskilni (trust and openness)
• Hugmyndatími (Idea time)
• Leikur/fyndni (playfulness/humor)
• Árekstrar (conflict)
• Hugmyndastuðningur (idea support)
• Umræður (debate)
• Áhættutaka (risk-taking)
Isaksen, Lauer o.fl.; Perceptions of the Best and Worst Climates for Creativity: Preliminary Validation Evidence for the Situational
Outlook Questionnaire; Creativity Research Journal, 2000, Vol. 13, No.2

14. Landslag nýsköpunar1
• Starfsumhverfi
• Nýsköpun í virðiskeðjunni
• Tilgangur fyrirtækis (mission)
• Viðskiptalíkan og innra umhverfi fyrirtækis
• Vinnuaðferðir við hugmyndastjórnun
1) Hyland og Beckett; Engendering an innovative culture and maintaing operational balance; Journal of Small Business and
Enterprise Development; 2005, Vol. 12, No. 3

15. Aðferðarfræði

16. Næstu skref