This document discusses how to use Quora to generate inbound leads. It provides information on what Quora is, how Quora and leads are connected, reasons to use Quora, traffic statistics, screenshots of example questions and answers on Quora, and next steps for marketers to follow topics, engage with questions, and generate leads through their answers on Quora while avoiding hard selling.

1. Not to be copied/reproduced unless for
educational purposes. Contact author for
permission otherwise
Using to Generate Inbound
Leads
Prepared by:
Gunjan Kalita
Sr.Executive, Global Business Development
Newgen Software Technologies Ltd.

2. Quora – What is this?
• Quora is a question-and-answer
website where questions are created,
answered, edited and organized by
its community of users.
• The company was founded in June
2009, and the website was made
available to the public on June 21,
2010.
• Quora aggregates questions and
answers to topics. Users
can collaborate by editing questions
and suggesting edits to other
users' answers.

3. Quora and Leads – How are they connected?
• Quora allows you to create a
profile, with links back to your
site or landing page,
so answering questions in a
useful way gets you direct
exposure to leads who are asking
about your solution.
• Quora recently implemented Full
Text Search which allows you to
search for any term in full and
reduce the amount of irrelevant
discussions to sift through.

4. Why Quora?
Quora is gaining traction in
Google’s SEO landscape
Quora can help marketers
generate leads & conversions
Quora is a hub for constant
learning and networking

5. Traffic
Quora.com
LinkedIn.com
As we can see, Quora does
lack behind Linkedin in traffic ,
but this is mostly due to the
fact that it has become more
prominent quite recently as
compared to LinkedIn
But the graph also shows how
the traffic has been on the rise
when it comes to Quora
Thus, the potential is huge!

6. SCREENSHOTS

7. The topic “Document
Management System”
brings up questions
asked by users in that
domain

8. Questions asked by
users are a good point
to engage people and
market our offerings

9. Quora already has DMS
Vendors interacting on
questions. This guy from
DocControl in particular
has been really active

11. NEXT STEPS

12. What is to be done?
• Follow the topics relevant to your business on Quora, As we are in the
BPM Domain, we follow topics like Business Process Management,
Workflow Automation, Document Management System etc
• Make sure someone keeps a check on his/her Quora newsfeed. New
questions and answers on the topics being followed will be visible in the
feed. One can double-check by visiting these topics pages separately as
well.
• Do not hard-sell. Answer the question in a convincing manner, while at
the same time demonstrating how our product/solution has implemented
something similar in the past. Quora monitors the answers that you give
and will flag off any answer that they feel doesn’t suit the billing.

13. The “How”s and the “How Not”s of answering questions on
Quora
Well you are asking for 5, so here are the 5 reasons to use
Document Management System but there are many more
reasons to look for!
1) Reduces use of paper.
2) Electronic documents can directly be stored and managed.
3) Provide Security to documents.
4) Maintain the record of updates in documents.
5) Easy access to documents.
This is just a fraction of the power of a DMS. For more
information, you could visit our site www.newgensoft.com
Visit www.newgensoft.com for
more information about your
queries
We can help you. Contact us at
www.newgensoft.com
How NOT to answer: How to answer:
Q. The best 5 reasons why people need Document Management System?

14. Not to be copied/reproduced unless for
educational purposes. Contact author for
permission otherwise
Thank You