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Friendsters at Work:
Displaying Social Media Streams
        in the Workplace


               Joe McCarthy


     Nokia Research Center, Palo Alto


      http://www.slideshare.net/gumption/
Proactive Displays
           Large computer displays that can sense & respond
         to the people and activities taking place in their vicinity.




                                    +
                +                                       =


                                                                 Better
                                           Large
                     Physical
   Online
                                                               Real-world
                                          Displays
                      Tokens
   Profiles
                                                              Interactions
                 Bridging the gaps between people
     by bridging the gaps between the online and offline worlds
Next Generation Proactive Displays
• Goal: increase the sense of community in the workplace
• Method: open physical windows in shared spaces into the social media co-
  workers are creating
    • Situated Social Software
• Hypotheses
    • Adding a physical dimension of audience will promote greater social media
      usage
    • Social media sharing in the workplace will enhance personal relationships
    • Enhanced personal relationships will lead to more productive professional
      relationships
• Challenges
    • Privacy / benefit tradeoff (usability vs. security)
    • Sustainable engagement (after novelty factor has worn off)
    • How to measure the impact? (measuring community, relationships)
[Simplified] Architecture
Progress so far
Proactive Collage
1st Generation Proactive Displays

            UniCast, OutCast, GroupCast
2nd Generation Proactive Displays
  AutoSpeakerID



                   Ticket2Talk



                                 Neighborhood Window
Next Generation Proactive Displays
• Shortcomings of previous efforts    • Goals of future efforts
    • Special-purpose sensors             • Multi-purpose sensors
      (IR badges, RFID tags)                (BT mobiles … NFC)




    • Special-purpose profiles            • Multi-purpose profiles (C3)




    • Special-purpose installations       • Multi-purpose installations
Context, Content & Community
Collection: EveryBit
C3 Collection: FeedMine
Potential Impacts

• Bridging gaps in the workplace
    • Knowledge management via serendipity
        • Nameless faces / faceless names
        • Acquaintanceships  relationships
    • New channel for employee recognition


• Increase familiarity with Social Media
    • Awareness
    • Use
    • Co-create / mashup
Thanks!
• Feedback
    • Appropriate social media sites (“safe for work”)?
    • Measurement: how to measure “community”?
    • Related work?


• Connection points:
    • joe.mccarthy@nokia.com
    • http://research.nokia.com/people/joe_mccarthy
    • http://www.slideshare.net/gumption
        • Proposed tag for conference / workshop: cct2007


• Made possible by
    • Jian Bian, Ben Congleton & Max Harper (interns)
    • Context, Content & Community (C3) team

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Displaying Social Media Streams in the Workplace to Increase Sense of Community

  • 1. Friendsters at Work: Displaying Social Media Streams in the Workplace Joe McCarthy Nokia Research Center, Palo Alto http://www.slideshare.net/gumption/
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  • 12. Proactive Displays Large computer displays that can sense & respond to the people and activities taking place in their vicinity. + + = Better Large Physical Online Real-world Displays Tokens Profiles Interactions Bridging the gaps between people by bridging the gaps between the online and offline worlds
  • 13. Next Generation Proactive Displays • Goal: increase the sense of community in the workplace • Method: open physical windows in shared spaces into the social media co- workers are creating • Situated Social Software • Hypotheses • Adding a physical dimension of audience will promote greater social media usage • Social media sharing in the workplace will enhance personal relationships • Enhanced personal relationships will lead to more productive professional relationships • Challenges • Privacy / benefit tradeoff (usability vs. security) • Sustainable engagement (after novelty factor has worn off) • How to measure the impact? (measuring community, relationships)
  • 17. 1st Generation Proactive Displays UniCast, OutCast, GroupCast
  • 18. 2nd Generation Proactive Displays AutoSpeakerID Ticket2Talk Neighborhood Window
  • 19. Next Generation Proactive Displays • Shortcomings of previous efforts • Goals of future efforts • Special-purpose sensors • Multi-purpose sensors (IR badges, RFID tags) (BT mobiles … NFC) • Special-purpose profiles • Multi-purpose profiles (C3) • Special-purpose installations • Multi-purpose installations
  • 20. Context, Content & Community Collection: EveryBit
  • 22. Potential Impacts • Bridging gaps in the workplace • Knowledge management via serendipity • Nameless faces / faceless names • Acquaintanceships  relationships • New channel for employee recognition • Increase familiarity with Social Media • Awareness • Use • Co-create / mashup
  • 23. Thanks! • Feedback • Appropriate social media sites (“safe for work”)? • Measurement: how to measure “community”? • Related work? • Connection points: • joe.mccarthy@nokia.com • http://research.nokia.com/people/joe_mccarthy • http://www.slideshare.net/gumption • Proposed tag for conference / workshop: cct2007 • Made possible by • Jian Bian, Ben Congleton & Max Harper (interns) • Context, Content & Community (C3) team