Social media for Retail

•

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Gummy Industries

SOCIAL MEDIA
PER IL RETAIL
Una strategia sociale per il punto vendita

3

I SOCIAL MEDIA SONO
PIATTAFORME ONLINE CHE
FACILITANO LA CONVERSAZIONE
E LA PARTECIPAZIONE A UNA
SERIE ETEROGENEA DI ATTIVITÀ
SOCIALI, DA PARTE DI INDIVIDUI
E AZIENDE
Che noia!

22%
4

DELLA POPOLAZIONE
MONDIALE USA I SOCIAL MEDIA

9

COME VENGONO
USATI PER
IL RETAIL?
If it don’t make $$$
it don’t make sense

10

SEPHORA
PORTA I
COMMENTI DEI
PRODOTTI DA
FACEBOOK AL
NEGOZIO

11

GUINNESS
RACCONTA A
TUTTI I TUOI
AMICI CHE STAI
BEVENDO UNA
BIRRA

12

DIESEL TI PERMETTE DI
CONDIVIDERE SU FACEBOOK LE
FOTO DAL CAMERINO

13

TESCO TI FA FARE LA SPESA IN
METRÒ CON UN QR CODE

14

MARC JACOB’S
PREMIA CHI FA
CHECK IN SU
FOURSQUARE NEI
SUOI NEGOZI
CON UN BADGE
SPECIALE
(2010)

15

H&M DÀ
CONSIGLI E
SCONTI
TRAMITE
FOURSQUARE

16

COIN REGALA
LA COIN CARD
AI MAYOR DI
FOURSQUARE

17

AMERICAN EXPRESS APPLICA
SCONTI CONSISTENTI A CHI
COLLEGA FOURSQUARE E LA CARTA

18

COSA SUCCEDERÀ
IN FUTURO?
La ﬁne del mondo
secondo il
calendario Maya?

19

FACEBOOK CHECK-IN TRAMITE LA
TECNOLOGIA RFID

20

USATO DA OPEL ALL’ULTIMO
MOTORSHOW. L’UTENTE FA LIKE
SULLE AUTO E SI TAGGA NELLE FOTO

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Social media for Retail

1. SOCIAL MEDIA PER IL RETAIL Una strategia sociale per il punto vendita

2. 2 COSA SONO I SOCIAL MEDIA?

3. 3 I SOCIAL MEDIA SONO PIATTAFORME ONLINE CHE FACILITANO LA CONVERSAZIONE E LA PARTECIPAZIONE A UNA SERIE ETEROGENEA DI ATTIVITÀ SOCIALI, DA PARTE DI INDIVIDUI E AZIENDE Che noia!

4. 22% 4 DELLA POPOLAZIONE MONDIALE USA I SOCIAL MEDIA

5. FACEBOOK

6. TWITTER

7. FOURSQUARE

8. 8

9. 9 COME VENGONO USATI PER IL RETAIL? If it don’t make $$$ it don’t make sense

10. 10 SEPHORA PORTA I COMMENTI DEI PRODOTTI DA FACEBOOK AL NEGOZIO

11. 11 GUINNESS RACCONTA A TUTTI I TUOI AMICI CHE STAI BEVENDO UNA BIRRA

12. 12 DIESEL TI PERMETTE DI CONDIVIDERE SU FACEBOOK LE FOTO DAL CAMERINO

13. 13 TESCO TI FA FARE LA SPESA IN METRÒ CON UN QR CODE

14. 14 MARC JACOB’S PREMIA CHI FA CHECK IN SU FOURSQUARE NEI SUOI NEGOZI CON UN BADGE SPECIALE (2010)

15. 15 H&M DÀ CONSIGLI E SCONTI TRAMITE FOURSQUARE

16. 16 COIN REGALA LA COIN CARD AI MAYOR DI FOURSQUARE

17. 17 AMERICAN EXPRESS APPLICA SCONTI CONSISTENTI A CHI COLLEGA FOURSQUARE E LA CARTA

18. 18 COSA SUCCEDERÀ IN FUTURO? La ﬁne del mondo secondo il calendario Maya?

19. 19 FACEBOOK CHECK-IN TRAMITE LA TECNOLOGIA RFID

20. 20 USATO DA OPEL ALL’ULTIMO MOTORSHOW. L’UTENTE FA LIKE SULLE AUTO E SI TAGGA NELLE FOTO

21. 21 GET GUMMY! Gummy Industries

Social media for Retail

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