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Pdh - idea generation e deisgn thinking - Corso dall'idea al fatturato

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Pdh - idea generation - Corso dall'idea al fatturato

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Pdh - idea generation e deisgn thinking - Corso dall'idea al fatturato

  1. 1. Gummy Industries Dall’idea al fatturato Idea generation PDH - Palazzolo design hub
  2. 2. Inserisci qui un occhiello Alessandro Mininno @alekone Gummy Industries Senior web consultant di Expo 2015 Giudice ADCI Awards Digital Accademia
  3. 3. Inserisci qui un occhiello
  4. 4. Il consumatore post moderno COME SI FA A TROVARE UN’IDEA? 4
  5. 5. “Idea is nothing, doing is everything” 5 Innovazione e idea generation Ji Lee, Creative Director di Facebook
  6. 6. Il copyright sulle idee non esiste 6 Innovazione e idea generation
  7. 7. Pensa a un’idea che ha cambiato il mondo 7 Innovazione e idea generation
  8. 8. 1. Problem solution 8 Community offline & online
  9. 9. 9
  10. 10. Lo swiffer: la soluzione a un altro problema 10 Innovazione e idea generation
  11. 11. 1. Problem solution 2. Evolutionary idea 11 Innovazione e idea generation
  12. 12. 1. Problem solution 2. Evolutionary idea 3. Symbiotic idea 13 Innovazione e idea generation
  13. 13. 1. Problem solution 2. Evolutionary idea 3. Symbiotic idea 14 Innovazione e idea generation
  14. 14. 1. Problem solution 2. Evolutionary idea 3. Symbiotic idea 15 Innovazione e idea generation
  15. 15. 1. Problem solution 2. Evolutionary idea 3. Symbiotic idea 4. Serendipity (Fleming) 16 Innovazione e idea generation
  16. 16. 1. Problem solution 2. Evolutionary idea 3. Symbiotic idea 4. Serendipity 5. Artistic idea 17 Innovazione e idea generation
  17. 17. 1. Problem solution 2. Evolutionary idea 3. Symbiotic idea 4. Serendipity 5. Artistic idea 18 Innovazione e idea generation
  18. 18. 19
  19. 19. 20
  20. 20. 21
  21. 21. Un esercizio pratico
  22. 22. 1. più idee è meglio 2. zero critiche please 3. le idee strane valgono doppio 4. combinare le idee si può 23
  23. 23. Il brief
  24. 24. 25
  25. 25. Lavoro con il web e ho un sito.Voglio stupire gli utenti. Cosa faccio? 26 http://bit.ly/1papera
  26. 26. 27 http://bit.ly/1papera Quando l’utente clicca la papera succede che...
  27. 27. 28
  28. 28. 29
  29. 29. 30
  30. 30. 31
  31. 31. I processi di idea generation 32
  32. 32. Capire il processo di idea generation A cosa serve capire il processo? 33 • Ridurre il rischio (aumentare la probabilità di successo) di non avere una buona idea • Settare delle aspettative (ridurre incertezza et paura) • Aumentare la ripetibilità
  33. 33. 34
  34. 34. Design process 35 Input Process Output
  35. 35. Mi piacciono i quadrati neri Design process (Korbert and Bagnall, 1972) 36 Input Analysis Synthesys Output
  36. 36. Diverge e converge Design process (Korbert and Bagnall, 1972) 37 Analysis Synthesis Input Outpu t Diverge Converge
  37. 37. Design process (Nigel Cross, 2000) 38
  38. 38. 39
  39. 39. Design thinking (Rolf Faste, 1980) 40
  40. 40. Design thinking Define • Decidi qual è il problema che stai cercando di risolvere • Individua il tuo pubblico • Metti gli obiettivi in ordine di priorità • Decidi cosa renderà questo processo un “successo” 41
  41. 41. Design thinking Research • Ripercorri la storia del problema, cercando di ricordare tutti gli ostacoli • Colleziona esempi di altre soluzioni • Prendi nota di tutti i supporter, i critici, i finanziatori • Parla all’utente finale • Tieni conto delle opinioni dei leader 42
  42. 42. Design thinking Ideation • Identifica i bisogni e le motivazioni dell’utente finale • Genera più idee possibili: punta alla quantità • Trova un modo di registrare la sessione di brainstorming • Non giudicare le idee • Durante il brainstorming, fai una conversazione alla volta 43
  43. 43. Design thinking Prototype • Combina, espandi e raffina le idee • Crea più bozze • Cerca dei feedback dai gruppi più diversi di persone, inclusi i tuoi utenti finali • Presenta una selezione di idee al tuo “cliente” • Cerca di mantenerti neutrale • Crea dei prototipi funzionanti 44
  44. 44. Design thinking Choose • Rivedi l’obiettivo • Metti da parte le emozioni e la proprietà delle idee • Evita il group thinking • La soluzione più pratica non è sempre la migliore • Scegli le idee più potenti 45
  45. 45. Design thinking Implement • Descrivi i task • Pianifica i task • Determina le risorse • Assegna i task • Fai le cose • Consegna 46
  46. 46. Design thinking Learn • Cerca feedback dai consumatori • Capisci se la soluzione colpisce gli obiettivi • Discuti cosa può essere migliorato • Misura il successo. Colleziona dati • Documenta tutto 47
  47. 47. I nemici del processo di idea generation 48
  48. 48. Resistenza Paura & Avvocati del diavolo 49
  49. 49. Sospendete il giudizio Siate irrazionali Puntate alla quantità Meglio non essere da soli, meglio non essere in troppi Assortite bene il gruppo
  50. 50. Gummy Industries S.r.l. Via Manzoni 22/c 25126, Brescia Tel 030 5241468 www.gummyindustries.com twitter.com/gummyindustries info@gummyindustries.com Ciao!

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