Lean Startup Process

1. LEANSTARTUP
“Life’s too short to build
something nobody wants.”
Ash Maurya
Guillaume ROUCOU

2. 90%
of products fail

3. Classic
way
Lean
Startup
way

4. » Réduire les risques d’échec
» Mesurer le progrès
» Obtenir des feedbacks
de manière régulière
» Eliminer les gaspillages
» Accroître la création de valeur
» Validation des hypothèses
» Expérimentations
» Apprentissage constant
» Déploiements fréquents

5. EXPERIMENT
OBSERVE / PREDICT
THEORISE

6. Vision

7. Know
your market

9. Global market overview
Define the problem
Define your metrics

10. Lean Canvas

11. Create your
MVP

14. Minimum
Viable

16. Measure
demand

18. 1 | Problem statement
Define customer problem –
long-terme vision to solve
2 | Know your market
Identify assumptions that
need to be true to achieve
vision
3 | MVPs
Build series of tests to
validate assumptions
4 | Learning metrics
Identify and track leading
indicators – validate
learnings
5 | Pivot or Persevere
Adjust strategy based on
validated learnings
BUILD
MEASURE
LEARN
Lean Startup Process