pt 1 of 2

1. #GivingTuesday Game-
Changer
#GivingTuesday
How to prepare for the most important fundraising day of
your year

2. #GivingTuesday
Please ask questions throughout the conversation.
(We’ll answer as many as we can.)

3. Presenters
Jessica
Schneider
Director of
Strategy &
Collaboration
92nd Street Y’s
Belfer Center
for Innovation
#GivingTuesday
Adam Weinger
President
Double the
Donation
Alisa Cordesius
Strategic
Programs
Manager,
Social Good
Partnership
Facebook
Eva Nico
(moderator)
Senior
Director,
Nonprofit
Strategy
GuideStar

4. AG E N DA
#GivingTuesday: Join the Movement (Jessica)
Match Gifts to Maximize Impact (Adam)
Using Facebook to Fundraise (Alisa)
Q & A
3
2
1
4
#GivingTuesday
5
The Power of Your Profile (Eva)

5. Your GuideStar Profile Magnifies
Your Online Presence
All
major US Donor
Advised Funds
20+
donation portals
processing
$150M+ annually
100s
of other apps,
websites, and
programs
GuideStar
With Your Profile
You Can…
…Be Found on
GuideStar.org
…Be Found
Almost Everywhere
7M +
annual unique
users
Source: GuideStar

6. You Might Be Surprised by How Far Your
GuideStar Profile Travels

7. • Honor hard working individuals in the sector
• Offered exclusively to individuals who are
employees of organizations that earn a GuideStar
Platinum Seal of Transparency by November 23
Nominate today:
http://npo.gs/superstaraward
Questions: courtney.cherico@guidestar.org

8. #GivingTuesday
What’s Your #GivingTuesday Experience
Level?
Today’s Audience
Veteran
Somewhat
experienced
Planned
similar
campaigns
First time

9. #GivingTuesday
Poll:
Has your organization started
planning for #GivingTuesday?
• Attending this webinar is our first step
• We’re in the middle of planning
• We’re almost done planning
• We’re already thinking about 2017

12. BLACK FRIDAY CYBER MONDAY

13. A global day of giving that unites people and organizations for one common purpose: to
do good. Over the past four years, #GivingTuesday has helped nonprofits increase their
own capacity and has empowered 45,000+ organizations in over 75 countries to give back
the Tuesday after Thanksgiving.
• Raised more than $116.7 Million on #GivingTuesday for charities in the US (up from
$45.68 Million in 2014)
• Earned more than 1.5 Billion media impressions
• Engaged leading voices—from President Obama and Bill Gates to Justin Bieber and
Ellen DeGeneres—to promote the movement and encourage philanthropy at all levels

15. 0
20
40
60
80
100
120
140
2012 2013 2014 2015 2016
Online Giving in Millions
2012 2013 2014 2015 2016

24. Contact me with any questions!
Jessica Schneider– jschneider@92y.org

25. 25
Offering a Matching Gift Boosts Results
Mentioning matching gifts in fundraising appeals results
in a 71% increase in the response rate and a 51% increase
in the average donation amount (and that’s prior to
receiving matching gift funds) ”
“
Tech Soup: Which Fundraising Strategies Work?

26. 26
Three Types of Matching Gifts to Explore
Asking a Top Supporter
Employee Matching Gift Programs
Corporate Or Small Business Matches

27. 27Ask a Top Supporter to Offer a Matching Challenge
• Reach out to your biggest supporters
and board members
• Ask if they’ll offer a matching
challenge where they’ll provide a
significant donation as long as your
organization raises an equivalent
amount
Kent State University’s President offered
to match up to $25,000 in 2015. Total gifts
excluding the match came in at 10x the
amount.
• Large donors want to support
organizations that are actively and
successfully fundraising from others
• Donors respond better to appeals
where their dollars go further
How It Works
Why It Works

28. 28Partner With a Local Company or Foundation
• Contact local businesses to see if
they’ll match donations up to a set
amount
• Incorporate the matching offer and
company information in your appeals
• Companies and business owners
are already making charitable
contributions
• Provide an easy way for them to
align their support with a cause
they care about while receiving
benefits such as social media and
brand promotion
How It Works
Why It Works

29. 29
Double the Donation is giving our service away for FREE from November
15th, 2016 – December 13th, 2016. Visit
https://doublethedonation.com/giving-tuesday/ for more details
Encourage Donors to Submit Employee Matching Gifts
• Thousands of companies, employing more than 18
million individuals, have programs where they’ll
match donations made by employees to a wide
range of nonprofits
• Encourage donors to take advantage of their
programs to have their donations be doubled
• Individuals are already supporting
your cause
• If you raise awareness and make it
easier for donors to submit matching
gifts then you’ll see an increase
How It Works
Why It Works

30. #GivingTuesday
Poll:
Do you feel more inclined to include
matching gifts in your
#GivingTuesday strategy?
• Yes
• Maybe/I need to learn more
• No