Guide by Cell was invited to present at the 2013 Serious Play Conference in Seatlle, WA.

2. 8 years in business
Work with 2,000+ clients all over the world
Clients include:
Cultural organizations
Large enterprises
Touring
Education
Mobile Learning

3. + Provide all the cloud based technology
needed to launch any mobile service
+ Text messaging
+ QR codes
+ Mobile websites and apps
+ Audio cell phone interactions/guides

4. 234 million mobile device users
People look at their phones over 150 times daily
88% of emails go unopened
By the end of 2013, the number of mobile devices
will outnumber the number of newborns
9 out of 10 people say they WILL NOT leave the
house without their mobile device

6. + Fast and immediate
+ Inexpensive
+ Part of the way we all communicate

8. + Tours
+ Donate
+ Move crowds
+ PR
+ Educate
+ Create fun

9. + Inexpensive
+ Gather stats
+ Cloud based
+ Quick start
+ Most users can
participate
+ Publicity
+ Participate on/off site

10. + Q & A
+ Get link to mobile website
+ Sign up for text alerts
+ Scavenger hunts
+ Gamification

12. Monterey Bay Aquarium
+ Guests text in when
they enter aquarium
+ Receive texts
throughout day – info,
news, games

13. Smithsonian Air & Space
+ Guests call cell
phone audio tour to
learn about exhibits
+ They receive a text
suggesting they take
a scavenger hunt
around museum

14. Smithsonian American Art Museum
+ Two Alternative Reality Games (“ARGS”)
+ Ghosts of a Chance
+ Pheon
+ Months in advance game was announced
+ Huge PR generated
+ After big one day game, created a 1 hour game for kids

15. Ghosts of a Chance

16. Pheon

17. Colonial Williamsburg

18. Colonial Williamsburg

19. What Was Their Purpose?
+ Education first
+ Secondary
+ PR
+ Fun
+ Tour
+ Family activity

20. Success Factors
+ Create a narrative story
+ Not competitive – but cooperative
+ Make it a quest
+ There is an ending
+ Don’t make clues too easy
+ Make technology super easy

21. Results
+ Nearly 500,000 texts!!
+ Incredible publicity
+ Even mentioned in radio ads
+ They are learning more about
what their visitors like each year

23. Gentlemen Text
PLAY KING
to 56512
Ladies Text
PLAY QUEEN
to 56512

24. + Group participation
+ Learn anything? Mission clear?
+ Technology easy?
+ QR code – good use?
+ Speed of texts differ
+ Length
+ Walking around and answering questions?

25. + Simple technology is ok
+ Use a narrative – a quest/mission
+ Cooperation over competition
+ Drives fun, education, PR
+ Statistics tell you a lot
+ Give it a try!

26. Dave Asheim
(415) 615-0150
dave@guidebycell.com
www.guidebycell.com