Francesco Guidara

Milan Area, Italy Italy

Head of Marketing IGT (Italy, Greece & Turkey)

Apparel / Fashion

Develop, innovate, implement and monitor execution of Marketing Strategy that supports BCG's objectives and commercial agenda, in a manner that integrates activities across key marketing pillars and that builds a deep, relevant and a coherent image of the BCG brand. Thrive a day-by-day relation with all the stakeholders. Develop and manage the IGT (Italy, Greece, Turkey) marketing budget. Coordinate and collaborate with Global Marketing and other worldwide marketing teams, clients, alumni and recruiting teams to implement major marketing initiatives.