1. Changing trends in Ayurveda pharma industry

2. Changing trend ............. “ Tradition to Trade-ition”

3. Introduction: Today, Ayurveda is an officially recognized system of medicine in India. Globally, the World Health Organization (WHO) recognizes it as Traditional Medicine (TRM). It is estimated that the total market size of the Indian Ayurveda market is Rs. 8000 crore and it is growing substantially between 10-15 percent, with the same growth rate targeted for the next 10 years.

4. Continued ............ Ayurveda products fall into two categories— 1)Branded. 2) Traditional. Currently, more than 30,000 branded and 1,500 traditional products are available in the market.

6. Industry overview: Proportion of manufacturing units of different systems

7. Industry overview : There is a complex of large number of manufacturing units using herbal material for various purposes. 1)Pharmaceuticals 2)Cosmetics and food supplements. 3)Units is engaged in making extracts and distilling oils for use by other industries and for exports.

8. Herbal manufacturing units:

10. Nature of industry: Ayurveda drug manufacturing units are mostly family owned business. The origin of most of these companies can be traced back to a “vaidya”who used to prepare some formulations for dispensing and the gradual acceptance of medicines led to growth of such units.

13. Quality Control: Lab Personnel: To be headed by an independent person. Duties: To prepare specifications and testing methods for raw materials and finished products. To sample, test, approve or reject RMs,semi-finished product and finished products. To supervise and monitor the adequacy of storage conditions.

15. Modernization of unit operations: 1)Preservation of raw materials 2)Extraction by CO 2 3)Usage of polycompound aqueous extraction 4)Extraction through controlled pressure 5)Fermentation through seeding 6) Development of herbal minerals through cultivation.

16. 7) Metal content removal before processing of raw materials. Pb, As, Hg,Cd etc are removed before processing through leaching process. 8) Development of new products based on mixed formulation to suppress toxicity of the active ingredient. 9) Use of excipients, additives, preservatives, anti-oxidants, coloring agents, flavoring agents, alternate sweeteners permitted in the Indian Pharmacopoeia/Prevention of Food Adulteration Act, 1954, Food product Order and Bureau of Indian Standard Act, 1986.

21. Thank you Dr.C.M.Joshi MD(Ay),MBA Bangalore Mail: [email_address] Cell: +91-9916102202